The talking machine world (Aug-Dec 1919)

1 78 THE TALKING MACHINE WORLD September 15, 1919 A Wonderful Success! The BCStw semi-permanent Stylus NO SCRATCH NO HISS Plays 100 to 300 Records Cranks on Tone, who have used every needle, are now perfectly satisfied with The Best Stylus. Write now for free samples, attractive discounts and descriptive circulars which we furnish for your mailing list. The Ansonia Needle Co. Ansonia -: -: Conn. AN ORGANIZATION OF CHARACTER Some Substantial Reasons Given Why Three Thousand Dealers Are Selling the Mandel Phonograph With Success in Their Domain Chicago, III., September 10. — Some time ago the Mandel Mfg. Co., Inc., asked in the Talking Machine World advertisement this question — Why are 3,000 dealers selling the Mandel? A man familiar with the workings of the organization answered this question as follows: "In any line of business 3,000 dealers is considered a great many, and when it is realized that the unit of sale of the Mandel phonographs is so large it is a tribute to its value to have 3,000 dealers selling the line. "Naturally, this accomplishment could not be achieved in a short time, and it is interesting to note the Mandel Co. has been making phonographs for quite a few years. The Mandel carries a guarantee with it of a service that possesses many excellent features, as the endorsement by its many dealers proves. "Another feature that is of interest is that the IMMEDIATE DELIVERIES DELIVERIES at once of these two beautiful models. Made by master workmen. Equipt with best quality Heineman Motors and Universal tone-arms. QUALITY THROUGHOUT Cabinets of Genuine Mahogany and Quartered Oak Address LIPMAN & MELNIKER 116 W. 39th St. New York Sole Selling Jlgenl for MONROE MFG. CO. Bloomsburg, Pa. Mandel is manufactured in its entirety in its own factory. Every part is produced under specific directions and blue prints of experts, and there is no division of responsibility. In other words, the machine carries the Mandel guarantee because the company knows that it is made right. "The dealer is in rather a peculiar position. Often he is located in small cities and towns, The Mandel Mfg. Co.'s Plant and if he sells a machine that is giving satisfaction he will build a business in quick time. But, if the machine does not give every ounce of satisfaction necessary, he is so well known that poor goods are a great handicap. It is one thing to sell phonographs in large cities, and another thing to sell and keep them sold in a small town where many people call the dealer by the first name. "The Mandel propaganda has all been based upon the fact that the machine is a 'first-name machine.' Dealers and purchasers like it so well that they become instantly attached to it. There is no so-called trial period of getting acquainted. The phonograph speaks for itself, and it speaks so well that it gets good answers from all classes of purchasers." The illustration on Page 72 shows Model No. 3, which is one of the leaders of the company. This style is made in mahogany, golden or fumed oak, dimensions being 49J4 inches in height; depth 24 inches and width 23 inches. There is a 12-inch velvet-covered turn-table; double spring, worm-driven motor; tone modifier, three metal removable needle cups in motor board; felt-padded indexed record compartment for fifty records; two shelves for record albums and five ten-inch records may be played with one winding. Back of the Mandel phonograph is an organization of character that understands the problems of the merchants of today. Manuel Mandel, Louis Mandel and Jack Mandel are each actively supervising the various departments in both their Chicago and Benton Harbor plants, and by thus keeping in close touch with the manufacturing divisions are enabled to see that the high standard which marks their product is maintained throughout. M. B. Silverman, at the head of the sales organization, tries at all times to understand the dealer's viewpoint, and by close co-operation with his selling force has in a large measure been responsible for the creation of more than 3.000 active accounts. TAKES OVER KEWANEE STORE The Ogle Music Co., Kewanee, 111., has taken over the entire stock of talking machines of the Kewanee Music Co. and has moved to the Ogle store at 219 West Second street. Miss Grace Van Courten has been appointed manager of the talking machine department. "The Music Without the Blur!" This ideal of talking machine manufacture is attained more nearly than by any other, in the construction of the MARVELOUS MAGNOLA "Built by Tone Specialists" "Magnola's Tone Deflector eliminates the scratch" Wa.tckir\J tKe Music Come Out We want to show you how to make money with MAGNOLA; and how MAGNOLA is the best buy on the Talking Machine Market to-day. Send us your name and let us send you some real Talker Tips. MAGNOLA TALKING MACHINE COMPANY OTTO SCHULZ. President General Offices Southern Wholesale Branch 711 MILWAUKEE AVENUE 1530 CANDLER BLDG. CHICAGO ATLANTA. GA.