The talking machine world (Aug-Dec 1919)

September 15, 1919 THE TALKING MACHINE WORLD 183 FOR OCTOBER WINDOW DISPLAY Dealer Service Department of Columbia Co. Suggests Attractive Window for October The dealer service department of the Columbia Graphophone Co ., New York, has just issued a general synopsis of its October window display. The general theme and tone of this display is based on Columbia national advertising for the month, constituting a direct tie-up lined with a spotlight of yellow: Billy Murray, Harry Fox, Nora Bayes, Wheeler Wadsworth and Al Jolson. This theatrical atmosphere is particularly apropos of the October Columbia list. The centerpiece is so constructed that its use with a Grafonola is necessary, and it is suggested that the E 2 or the F 2 will show it off to best advantage. Accompanying this synopsis of the October window display was a photograph of a special Grainger window, and the Columbia dealer service department suggests that dealers prepare one of these special windows to feature the Grainger records. The basis for this display is an artistic Grainger poster that is one of the most attractive issued by the Columbia Co. in recent years. APPOINTED MANDEL DISTRIBUTOR F. S. Harmon & Co. Become Pacific Coast Agents for Mandel Talking Machines Chicago, III., September 8. — The Mandel Mfg. Co., Inc., has announced that F. S. Harmon & Co., Pacific Coast jobbers, with stores and warehouses in Seattle, Spokane, Tacoma and Portand, have been appointed Mandel distributors for Washington and Oregon. The factory in this city, which manufactures tone arms, reproducers and motors, has quadrupled its output during the past year to balance the output of the cabinet factory at Benton Harbor, Mich. Within the next month the company expects to announce a new automatic stop, which is said to be a decided improvement. Suggestion for Columbia Window to magazine and newspaper copy that the company is using, not alone in tho centerpiece but throughout the entire set. Columbia national advertising for October features the slogan, ''Happy Music from Footlight Land," and the following well-known Co lumbia artists are portrayed in characteristic poses on individual, dark background cards, out NEW JOBBERS FOR PENN VICTOR DOGS Philadelphia, Pa., September 10. — The Penn Phonograph Co., Inc., producers of the miniature plaster of paris Victor dog, announces that the Badger Talking Machine Co., of Milwaukee, Wis., and Collings & Price, of Newark, N. J., have been added to the number of Victor distributors, also wholesaling this novelty. Automatic Change of Weight The Parr Central Universal Tone Arm marks a new departure in tonearm construction and removes the principal objection heretofore existing in universal arms. The weight to play either vertical or lateral cut records is automatically and accurately changed. This is a very novel and important improvement in tone-arm construction and should appeal to those who have wanted a tone arm that would not require the makeshift arrangements for doing what this tone arm does automatically. The first scientifically constructed universal tone arm, and the only one having this very important improvement. Other Important Features Length of tone arm required should be specified when ordering. Needle change is facilitated by rotating sound box, which returns to normal position. Needle always takes same position in playing any type of record, setting in direct center. Supplied with either mica or Vibratone diaphragm, but the latter is recommended if superior tone quality and volume are desired. OTHER PARR PRODUCTS: Magnetic Reproducer Vibratone Diaphragm PARR MANUFACTURING CORP. Main Offices: 100-108 West 23rd St., NEW YORK Factories: New Yorft City — Latrobe, Pa. THERE IS A CERTAINTY ABOUT THE QUALITY OF UDELL Record Cabinets that increases the satisfaction in the design and finish of the various styles. This Trade Mark is the guarantee hacked hy years of making good witk popular cahmets like this — NO. 1403 [Horizontal Shelves] For New Victrola IX-A Height, 34H in. Width, 19% in. Depth, 22% in. Holds 10 Victor albums. Mahogany or Quartered Oak. Average weight, crated, 95 pounds. [If vertical interior is desired, order No. 403.] [When felt incerior Is desired, ask for No. 403P.] IMPORTANT NOTICE Cabinet 1403 is arranged with a rim, which is hinged at the back. This back piece drops down and enables you to slide the new style Victrola IX-A in. It works very easily and makes a splendid outfit. The Udell Works 1205 28tk Street INDIANAPOLIS, IND