The talking machine world (Aug-Dec 1919)

42 THE TALKING MACHINE WORLD October, 1919 VISTA PUBLICITY CAMPAIGN W. H. MAXWELL VISITS PORTLAND National Publicity in Behalf of the Vista Phonograph Helps Vista Jobbers and Dealers What will mark the start of a large national advertising campaign featuring the Vista phonograph made its appearance a few weeks ago in the shape of two full-page advertisements in the ' ' Wisconsin Farmer ' ' and the ' ' Iowa Homestead. ' ' Full and half-page advertisements will continue to appear in these publications every other week, and Yista dealers in these States have already received direct results from the first advertisements. The Wisconsin Chair Co., Port Washington, 'VWs., manufacturer of the Vista line, states that the E. E. Godfrey & Sons Co., Milwaukee distributor of the Vista phonograph for the State of Illinois, Wisconsin, Iowa, Michigan and Indiana, has purchased over twenty carloads of Yista phonographs since June 1. Deliveries are now being made of the new style 225. Vista, which attracted considerable attention at the Godfrey Vista display during the Wisconsin retail furniture convention in Milwaukee. ROARK OFftRS SITE FOR HOSPITAL Victor Dealer in Muhlenberg, Ky., Will Give Land for War Memorial Hospital Orien L. Eoark, Victor dealer in Muhlenberg, Ky., has been actively interested in the subject of war memorials for the soldiers who went from his city and has offered to donate a site for a hospital building. The following statement sent out by him outlines his views and says: "As this country recovers from its activities of war, among the many features of reconstruction and recognition work are general plans for suitable memorials of the nation's support and sacrifices, so generally and freely given in this great struggle. Instead of monuments, the American people are planning community center buildings, libraries, hospitals, vocational schools and like structures. The hospital is being largely favored, and where there is no such building this is one of the most practical and worthy for patriotic and humanitarian expression. Such a structure has long been needed in Muhlenberg, and could be easily and properly maintained. Our prosperous, progressive, thoughtful people could build no more enduring and beneficial monument. To encourage such action I will donate an adequate site for such a building, on either Hopkinsville or Paradise street, and otherwise aid in the movement.' ' BILL BOARD SIGNS THAT ATTRACT Yahr & Lange Drug Co., of Milwaukee, Using Some Great Sonora Signs in Their Territory Milwaukee, Wis., October 6. — Two of the largest billboards in the country advertising the Sonora phonograph have recently been erected by the Yahr & Lange Drug Co., of this city, distributor of the Sonora in Wisconsin and upper Michigan. The colossal sign boards, standing twelve feet high and spreading away to 250 feet along the roadside, are located at two of the principal entrances and exits to and from Milwaukee. One of the signs is located at the southern entrance, at Cudahy, a suburb of Milwaukee, where it instantly attracts the attention of the traveler on the electric lines, steam railways and the Sheridan Drive Speedway to Chicago. The other billboard greets traffic from the west and north, standing on the county loop road near Wauwatosa, also a suburb of Milwaukee, along the main line of the Chicago, Milwaukee and St. Paul road to Minneapolis and St. Paul, and also the interurban electric to Watertown and other points close to Milwaukee. U COTTON FLOCKS FOR.. Record Manufacturing THE PECKHAM MFG. CO., ^^n.^1 Vice-President of Thos. A. Edison, Inc., Entertains Company's Representatives at Banquet While in Oregon City — Tone-tests Planned Portland, Ore., October 8. — William H. Maxwell, vice-president of the Thomas A. Edison, Inc., and general manager of the phonograph division of the Edison laboratories, with his wife and daughter, and J. W. Robinson, chief accountant, were Portland visitors last week. Mr. Maxwell gave a dinner at the Multnomah Hotel on September 23 for about sixty representatives of the Edison Co. who reside in the Portland territory. At the dinner Mr. Maxwell gave an informal talk and explained the fine points in regard to selling. He has written a number of books on the subject, which have been published by Lippincotts. Mr. Maxwell was here to meet the dealers and to confer with H. L. Marshall, local manager of the Edison Phonograph Co., Ltd. A Columbia River highway trip was very much enjoyed by the visitors. They went up the highway as far as Eagle Creek, where a picnic dinner was held. From Portland the party went to Seattle, where a meeting will be held at the Hotel Washington, and from there to Spokane, where they met the dealers at the Davenport. Tone tests of the Edison will be given in Portland this month by Miss Ida Gardner, contralto, and by Harold Lyman, flutist. A very attractive program has been prepared. COMMERCIAL FAIR AT BRUSSELS The first annual commercial fair of the City of Brussels will be held from April 4 to April 21„ 1920. Only allied and neutral countries, according to Consul General Henry H. Morgan, will be allowed to participate. The name " Official forwarding agents and official travel representatives of the Brussels Fair 1920 ' ' has been given the American Express Co. There should be exhibited, the Consul states, American goods which would interest buyers of most European countries as well as goods suitable for Belgian Congo buyers. The Stodart Phonograph made by the makers of the STODART Piano, has won the same splendid reputation for itself as that borne by the STODART Piano for nearly a century. Its equipment throughout is the best. Its tone is rich and mellow. It has what the critics declare to be the most perfect reproducing device ever conceived. Univeral tone arm, plays any record, Made in mahogany i n most artistic models, beautifully finished. In every range of price. Stodart Phonograph Co., Inc. 119 West 42d Street :: New York