The talking machine world (Aug-Dec 1919)

80 THE TALKING MACHINE WORLD December 15, 1919 flTHRONGS of people pass your store. The more you can induce to enter, the better are your chances of selling, and the bigger is the business which you will do. It has been proven that one of the best means to attract customers is by stocking the famous STMJ INSTRUMENT 0? QUA onor, CLSftS AS A BEL!. Semi-Permanent Silvered NEEDLES ONORA needle customers are repeat customers and you will quickly discover that it is possible to interest them not only in Sonora needles but in everything you have to sell. 3N many cases the customer who comes to buy needles will stay to buy phonographs and the Sonora needles are a way to bigger business. ^THINK it over.. You not only make a splendid profit on Sonora needles but they attract a remarkably desirable class of buyers to your establishment. A^ONORA Semi-Permanent Silvered eS' Needles are for use on ALL MAKES of steel needle records, play many times, increase the life of records, give a mellower tone and are more convenient and economical. Price 25c per card of 5 40c in Canada Send in your order today Sonora $J)onograpffg>ales Co.1 Jfncorporateb George E. Brightson, President 279 Broadway, Dept. Y, New York TORONTO, I. Montagnes & Co. Beware of similarly ;onstructed needles of inferior quality. Caution ! HOW THE MUSIC MEMORY CONTEST PLAN IS DEVELOPING C. M. Tremaine Gives Some Interesting Examples of How Contests Promoted by the National Bureau for the Advancement of Music Are Being Worked Out The progress of the music memory contest idea throughout the country is marked not only by the large number of cities taking up the plan, but by numerous special developments that have been distinguishing the contests in certain localities. One of the. contests that exhibited especially interesting features was that recently conducted in Fort Worth, Texas., under the auspices of the local school music director and the Fort Worth Record. This event received so much local publicity that it is difficult to see how anyone in the community failed to realize that something big was done in the music line — something of interest to everybody. More than six big articles and a number of smaller ones about the contest have appeared in the Fort Worth Record. The entire list of sixty contest selections was attached to several of the articles. The progress being made in music memory contest work at the different schools seems nothing short of marvelous to those who are doing the work with the young folks. Their interest in the music and their effort to learn and remember it is very marked and gratifying. Frequent happenings which show how earnest the children are have been a source of real delight to the teachers and parents, who are watching for the effect of the work, and many teachers and parents have expressed their opinion that the Music Memory Contest will give lasting results, and is one of the best things of the kind ever introduced. In Los Angeles the school authorities conducting the contest enlisted the co-operation of the Los Angeles Symphony Orchestra, which gave five education concerts during the "listening" period at which many of the selections on the contest list were played and explained. The help of the various parent-teacher associations in the city was also secured and far-reaching plans made for giving the children participating in the contest opportunities to hear the music outside of school in the homes of pupils and in stores, clubs and other places. During the seven and a half weeks of the period of preparation the music hours in the schools are largely devoted to lessons in "listening," while half -hour concerts by artists and teachers, as well as talks, by lecturers from the Victor Co. and others, were arranged. The first music memory contest covering an entire county was worked out under the auspices of the Music Teachers' Association of Corsieona, Texas. It was an outgrowth of a "Better Music Contest ' ' held last spring in the town of Corsicana, which was an application of the music memory contest idea to the campaign for an appreciation of the Music Teachers' Association of Corsicana, The contests already started or now being planned at Indianapolis, Springfield, 111.; Grand Rapids, Nashville and numerous other cities, are all being competently handled and will undoubtedly do much to stimulate the local interest in music. The Chicago contest at which the Chicago Symphony Orchestra will lend its aid, also promises to be a great success. In Pennsylvania the music memory contest idea has appealed very strongly to Paul E. Beck, State Supervisor of Music in the Bureau of Vocational Education at Harrisburg, who has recommended the adoption of the plan on a state-wide basis throughout the Pennsylvania schools and has written the National Bureau for the Advancement . of Music that he is sure it will be widely adopted. C. M. Tremaine, director of the Bureau, with headquarters in New York, announces many further developments along the contest line. He urges that the talking machine trade take serious cognizance of the very decided advantages lying in the local use of the plan and, wherever possible, put the school authorities in touch with the Bureau for all information about it. ENLARGE GRAFONOLA DEPARTMENT Forsyth & Davis, Columbia dealers in Kingston, N. Y., have moved the Grafonola department to the main floor of the store and have erected several handsome demonstration booths. A large stock of Columbia records is a feature of this department and it is the claim of the company that every record in the catalog is carried. Herbert Pudney, for many years an orchestra leader in Poughkeepsie, is in charge of the department. A large number of people attended the Cheney demonstration recently held at the McLeod Shop, Madisonville, Ky., at which Claud Allen, manager, explained in the construction of the Cheney machine. NEEDLE CUPS OPEN COVERED WIRED GOLD SILVER NICKEL COPPER BRASS No. 1265 Automatic Stops Supports Continuous Hinges Have You Seen Our General Catalog? If Not, Write For Your Copy WEBER -KNAPP CO. ZEsr