The talking machine world (Aug-Dec 1919)

December 15, 1919 85 OLD GLORY TOPS NEW PLANT OF GENERAL PHONOGRAPH CORP. New Newark Works of This Great Organization One of the Most Up-to-Date in the Industry — Will Be Devoted to Production of Meisselhach Products — Has 400,000 Square Feet of Floor Space. A number of the officials of the General Phonograph Corp. New York, were present last week at the unfurling of "Old Glory" atop the "new Newark, N. J. Works of the company. The unfurling was marked by an informal ceremony, during the course of which one of the engineers connected with the construction of the plant paid a well deserved tribute to the indefatigable efforts of the workmen who had completed the plant in record-breaking time. He also expressed idea of the popularity of these products may be gleaned. It is expected that the increased facilities of the new plant will enable the company to triple its out-put of Meisselbach motors and tonearms, but even with this greatly increased production, it is hardly probable that the factory will be able to keep pace with the fast growing demands of the Meisselbach clientele for some time to come. At the present time the demand for the Meissel TO REVIVE CHRISTMAS CAROLING National Bureau for the Advancement of Music Issues Booklet on Subject of Christmas Carols — Movement Being Taken Up by Many Cities All Over the Country at the Present Time The National Bureau for the Advancement of Music is carrying on an active campaign in the interest of reviving the old custom of Christmas Eve caroling. Letters and news items have been sent out to the newspapers throughout the country which have music pages, _and the large number of replies received by C. M. Tremaine, director of the bureau, shows that these music pages are being read with great interest by the general public. A special booklet, "Christmas Eve Caroling Being Revived," has been prepared and will be sent to anyone asking for it. This booklet describes the custom as carried out in England in former days, traces its revival in this country, and gives full information about the organization of caroling groups for the guidance of musical societies, women's clubs, churches, schools and individuals who may wish to identify themselves with this movement for beautifying their local community life and effectively spreading the Yuletide message. Christmas Eve caroling through the streets of residence districts has already been initiated in about forty cities — large and small — in all sections of the country and many more are planning to introduce it this year. Many cities might well profit by the experience of Detroit. Christmas caroling was begun there in 1916, and was so enthusiastically received that by 1918 there were 10,000 carolers who went through the city streets on Christmas Eve making them a truly inspiring sight. Christmas caroling is an undertaking which should enlist the attention and support of all the musical interests of the community. Music dealers will find it to their advantage to ally themselves with the movement in the interest of a better appreciation of music in their towns and cities. Among the cities that have organized Christmas caroling on a city-wide scale or in certain districts arer New York, Philadelphia, Pittsburgh, Detroit, Minneapolis, Cincinnati, Cleveland, Indianapolis, Scranton, Jersey City, 'Denver, Syracuse, Nashville, Nyack and Newburyport. The National Bureau for the Advancement of Music is co-operating with all organizations in this movement, and is ready to give any information and assistance to any town or city desiring to undertake or develop Christmas caroling in its community. If you call your customer by name at least once during the visit, you have an advantage. It flatters everyone to be recognized. New Newark Works of the General Phonograph Corp. Just Completed the hope that this factory would represent another link in the chain of remarkably successful manufacturing institutions which are controlled by the General Phonograph Corp. The new Newark Works of the General Phonograph Corp, constitutes one of the most up-to-date and costly factories in the talking machine industry. It is located at 140-170 Thomas Street, Newark, N. J., and has a floor capacity of over 400,000 square feet. Every known improvement for the convenience of the factory workers was utilized in the design and erection of this plant, and as a result of the careful consideration that was given each minute detail, the building is a model manufacturing institution in every department. During the past few months machinery has been installed throughout the plant, and in the very near future the building will be ready for complete occupancy. The Newark Works of the General Phonograph Corp., will be devoted exclusively to the production of Meisselbach motors, tone-arms and soundboxes, and when it is realized that this plant represents an investment of two million dollars, some bach "Motor of Quality" is far beyond the factory out-put, and this has been a current condition for the past few years. In recognition of the international success of this motor Otto Heineman, president of the General Phonograph Corp., decided the early part of this year to have a building erected which would be commensurate with the prestige and popularity of this motor. That he has succeeded in fulfilling this ideal is evidenced in the accompanying photograph of the vast Newark Works of the company, and Mr. Heineman is to be congratulated upon adding to his group of factories one of the finest manufacturing plants in the talking machine industry. ACME MICA CO., INCORPORATED The Acme Mica Co. was recently incorporated to do business in the state of New York. It is understood this new entry into the mica field have as associates with them several men who have long experience in the talking machine industry, and the firm will make a specialty of furnishing talking machine manufacturers with a high grade quality of mica for sound box purposes. g I SOME OF THE LARGEST MANUFACTURERS OF TALKING MACHINES ARE USING merry Christmas and a Happy New Year to the Phonograph Industry Merry Christmas and a Happy New Year to the Phonograph Industry Send for Samples, Catalogue, Quantity Discounts, etc. MUTUAL TALKING MACHINE CO., Inc. 145 WEST 45th STREET NEW YORK Ch icago Offices, Republic Bldg., H. Engel, Mgr.