The talking machine world (Aug-Dec 1919)

132 THE TALKING MACHINE WORLD December 15, 1919 i I TRe M^^^^^M Tone Arm and /)/00(l Reproducer WE HAVE SAID: "It Is Tone That Sells!" and the volume of business flowing in to us from Manufacturers all over the country, proves that we are right. BLOOD equipment on a talking machine effects a tonal improvement, which cannot be duplicated by any other means. That is why the BLOOD TONE ARM AND REPRODUCERS are steadily'making their way. The JetVel PllOnOpartS CO, 59 East Van Buren St., Chicago, 111. FROM OUR CHICAGO HEADQUARTERS— (Continued from page 131) _Da_no — — liei mi — 1 4 sales manager of the organization, contains some pertinent paragraphs, such as the following: ' ' The selling of phonographs is not a hit or miss procedure. It differs from selling any other kind of musical instrument, yet the man who sells it successfully ought to be either a musician or have enough technical knowledge of music and musical terms to enable him to meet objections made by those whose knowledge enables them to be critical. It has been said that the first record played in demonstration often decides a purchaser either way, for or against, a given machine. If your personal preference is for weird Magyar Cszardas, bagpipe medleys, don't let that interfere with your efforts to find out just what kind of music or instruments of music your prospect likes best. Some will say off hand, ' Oh, I like all kinds of good music,' and you will be again at sea. Be careful not to show surprise if a dignified and aesthetic old lady suggests that you play some lively jazz records, when you expected her to call for a classical selection. The popular taste is a thing you must dig for. Once you find it, the sailing is fairly smooth." Meaty paragraphs such as this abound throughout the booklet. The titles of some of the other articles are: "A Phonograph Dealer's Outlook," "Is An Exhange Department Profitable, etc." Another little booklet issued by the United Phonographs Corp. contains a list of the latest Puritan records, and another bit of dealers' advertising, prepared by this concern, is an appropriate hanger for the dealers' window. New Wade Distributors Wade & Wade, manufacturers of the Wade fibre needle cutter, announce that they have secured thirty new distributors for their product within the last three months. The demand has increased considerably for fibre needle cutters, and the ad" dition of distributors will greatly facilitate their distribution. Foreign trade and demand has also increased proportionately. New Magnola Booklet The Magnola Talking Machine Co., of this city, have just issued a new and comprehensive catalog of the Magnola line of talking machines. The Magnola tone deflector system is explained in detail, great emphasis being laid upon the tonal qualities of the machine. The various Magnola models are illustrated in color and {Continued on Page 134.) Repair Parts For All and Every Motor That Was Ever Manufactured We can supply any part. The largest and most complete assortment of repair parts — in the United States — on hand, for old, obsolete and present-day motors. If your order cannot be filled from stock, we will make it up special. Special prices on main springs, governor springs, micas, repair parts, motors, tone arms, steel needles, etc., in quantity lots. Expert repairing on all makes of phonographs and motors. INCORPORA TED UNDER THE LA WS OF ILLINOIS SUCCESSORS' Standard Talking Machine Co United Talking Machine Co. Harmony Talking Machine Co. O'Neill. Jamee Co. Arelino Co. Higk Grade Taibmcj Machines. Diic ISecords, Talking MacMng Supplies, Etc 227-229 W. Washington St., Chicago,' 111. •CONSOLA"