The talking machine world (Aug-Dec 1919)

134 THE TALKING MACHINE WORLD December 15, 1919 QUALITY FIRST FOR THE PERFECT REPRODUCTION OF ALL DISC RECORDS ON THE SUPERB EDISON HO T14 I Q Try the ORO TONE in compar&m U\J iri'O ison with other Edison attachments and be convinced that it is the one perfect attachment for the Edison. Ask your jobber or may we send sample on approval Retail Price, Nickel Plated, $8.50 Highest Grade Gold PLting $12.50 The New ORO-TONE Safety Point Steel Needle Now Ready Sample Thousand 60 Cents Mfrs. of highest grade tone arms, reproducers, attachments for phonographs for playing all records. Diamond and Jewel point needles, motors, supplies, etc. — e HBaa i hp Successors to COMBINATION ATTACHMENT CO. 1808-10 IRVING PARK BOULEVARD, CHICAGO, ILL. FROM OUR CHICAGO HEADQUARTERS — (Continued from Page 132) upon the left hand pages appear quaint, illustrations, suggestive of old songs that can be played upon the talking machine, and which are particularly appropriate for the home circle. The book contains sixteen pages in all and is in color throughout. TJ. S. Ad Campaign in Daily Papers On Sunday, November 16', the United States Music Co. inaugurated an extensive advertising campaign in the Chicago daily newspapers, by bringing out an announcement of their November records and fifty best sellers in the Chicago Sunday Tribune, Following this, three advertisements a week will appear right through the winter in three Chicago papers, the Tribune, the Daily News, and the Evening American. Some very large spaces have been contracted for, "to be used within the next three months. All of the advertising will be in the interest of U. S. dealers and will be attractively illustrated. The desirability of owning a player piano will also be impressed upon those who see the ads in the papers, for it is also aimed to recruit more purchasers of player rolls as well as to increase the" sale of rolls to those already possessing these instruments. The Chicago Daily News has sent out a letter to dealers of the TJ. S. Music Co., informing them concerning the campaign and telling about the benefits to be derived from this advertising, by having a good supply of rolls on hand to fulfill the demand which will undoubtedly follow the appearance of each announcement. The letter is signed by J. B. Woodward, advertising manager of the Daily News and as a stimulating business producing document is most interesting. We quote the last paragraph: "As a wide-awake and progressive dealer, you will readily foresee the demand that will result from a campaign of this character, and will undoubtedly make arrangements with the United States Music Co. to represent them in your community. Right in your neighborhood there are hundreds of Daily News readers, many of whom own player-pianos, who would appreciate the opportunity to buy their new music rolls each month at your store." Still At It The other morning we noticed an ad in one of the Chicago papers. It was to the effect that a certain party had a $200 size •'Victrola" for sale at a bargain. We phoned, as requested by the ad. and were told by the party on the other end of the wire that the machine in question was a genuine "Steinway Victrola." What next? Republic Men Have Dinner The Republic Merchants' Association, an organization made up of space renters in the Republic Building, held their regular Fall Supper, shortly after the middle of November. There were a number of talking machine men represented. F. S. Spofford, local representative for the Sonora Talking Machine Co.; M. J. Kennedy, representative of the Puritan; Evans Piano Co., represen( Continued on Page 136.) Style 175M — Federal Phonograph PRICE, 5175.00 Fifty inches high; 23 inches wide: 24% in. deep. Choice figured genuine mahogany veneers: select quartered oak, golden or fumed. Extra heavy 5-ply panels. Best hand finish. Tone is sweet and pure with exceptionally large volume. Improved all-wood amplifier with two-point support, continuous curvilinear reflecting throat and full reasonating bell. Motor SC, extra large triple spring type of the finest possible construction, noiseless and Fitted with every device that will add to service, durability and precision. Style Fl. Federal Tone Arm and Reproducer. Special precision weight adjustment for all records. The finest ever devised. Plays all makes of disc records. Roomy record compartment with horizontal shelves. Our new, modern equipped factory, now producing at full capacity permits of IMMEDIATE DELIVERIES of "Federal" Phonographs ( Plays all records ) The construction and finish of these, together with our other popular priced models, are such that they will stand up successfully in competition against the highest grade machines made. Their perfect tonal reproduction has invariably attracted attention in the homes in which they have been placed with the natural consequence of COME-BACK SALES Write for Catalog and Full Particulars Federal Phonograph and Supply Co. 8 S. DEARBORN ST. CHICAGO, ILL. Style 150M — Federal Phonograph — JIahoganv or Walnut. PRICE, 5150.00. Forty-eight inches high, 23 inches wide, 24 inches deep. Choice figured veneers, extra heavy 5-ply panels well made and best hand finish. Tone is sweet and mellow with large volume. • Improved all-wood tone chamber with two-point support, continuous curvilinear reflecting throat and full resonating bell. Motor — Extra large, very fine precision made motor, built to give ev.erlasting satisfaction, all parts interchangeable and and easy to adjust. Absolutely guaranteed. Fl — Federal tone arm our own. same as Style 125. This model is a very fast seller, as it is as good as any 5200.00 phonograph made.