The talking machine world (Aug-Dec 1919)

188 THE TALKING MACHINE WORLD December Id, 1919 WINDOW DISPLAY TREATMENTS THAT ARE DECIDEDLY ORIGINAL AND OBVIOUSLY EFFECTIVE Two Distinctive Victor Windows for the Christmas Season TALKING MACHINE MEN MEET Local Association Holds Session at Binger Co.'s Assembly Rooms — Get Many Ideas on Window Diplay, Etc. — Sol Lazarus Assumes Presidency The monthly meeting of the Talking Machine Men, Inc., was held November 19, in the assembly rooms of the Binger Co., 43 West Thirteenth street, New York. The Binger Co. are well known advertising and sign service people, and offered their quarters to the association so that the members of that body might get first hand knowledge of how display signs, cut-outs, etc., are made. An address of welcome was made by Harry B. Haines, of the Binger Co., and this was followed by a talk by J. J. Davin, of the Service Bureau of the association. E. G. Brown, secretary of the association, then addressed the gathering, telling them of the reasons for holding the meeting in the plant of the Binger Co. A trip through the entire building was then made and particular attention was called to the many window displays, all attractively arranged, giving those present many ideas regarding the best means of using such space to good advantage. A photograph was then taken, and copies will be presented to all those appearing therein, with the compliments of the Binger Co. L. S. Crone, president of the Binger Co., then addressed the meeting and his subject was "Advertising on the Spot. ' ' Mr. Crone is an advertising authority and has recently been giving much attention to the talking machine field. He has worked out a number of window displays and offers the dealers a service through their various associations at a very nominal cost. The dealers present were each given a sample diagram of a window to be used as a reference in sending in for window displays, and the association is expected to take some definite action shortly regarding the acceptance of the Binger service. The membership gave a rising, silent, appreciation of their late president, James T. Coughlin, and upon motion duly seconded and carried, a committee consisting of Messrs. Hunt, Kurtz and Mielke were authorized to have a suitable resolution presented to Mr. Coughlin 's family. Sol Lazarus, vice-president for New York, according to the organization 's by-laws, now automatically assumes the presidency of the body until the next election. Irwin Kurtz tendered his resignation as chairman of the Service Bureau, and suggested that J. J. Davin, who has done splendid work on that committee, assume the chairmanship. Mr. Kurtz will still act as a member of the bureau's personnel. On the suggestion of John E. Hunt, Lee S. Roberts, George H. Bliss and Max Kortlander will be invited to the next meeting of the association to demonstrate the feasibility of talking machine dealers stocking player rolls. The January meeting will be held at the Hotel Pennsylvania, and player rolls and talking machine records will be demonstrated in combination. There will be no meeting in December. NEW EXPORT BOOKLET PUBLISHED National Association of Manufacturers Issue Important Guide to Exporters A booklet intended to present in as simple a manner as possible the various details connected with the handling of export orders, has been prepared by the National Association of Manufacturers, and may be had free of charge upon application at the general offices, 30 Church street. The booklet also contains a series of the documents and forms actually employed in the handling of an export order from the time the inquiry for the order is received until final payment is obtained by the shipper. There is a Universal Demand for the BEST SemiPermanent Stylus WHY PLAYS 100 TO 300 RECORDS NO SCRATCH NO HISS It plays all records, regardless of name, kind or cost. It has become known, THE WORLD OVER, as the MOST SATISFACTORY NEEDLE on the market to-day. Its tones are marvelously pure and clear. No matter what the cost of the record, when played with the "BEST" needle, it is improved ioo%. It Is The "BEST" Needle. Investigate and See for Yourself. Write now for free samples, attractive discounts and descriptive circulars which we furnish for your mailing list. The ANSONIA NEEDLE CO. ANSONIA CONN