The talking machine world (Aug-Dec 1919)

196 THE TALKING MACHINE WORLD December 15, 1919 WORLD'S CLASSIFIED ADVERTISEMENTS (Continued from page 195) CABINETS All Sizes and Styles in Stock. Send for Circular. EVERETT HUNTER MFG. CO. Mc Henry, Illinois WILL SELL Talking machines and cabinets to the trade; any style made to order. Best possible grade at lowest prices. DELAWARE TALKING MACHINE CO., Elsmere, Del. Main Office, 2616 N. 11th St., Philadelphia, Pa. SUPERINTENDENT We have an exceptional opening for a competent superintendent of phonograph cabinet factory. Are assembling during the 1920 year while building our own factory. Want a man capable of directing laying out of the new factory. Correspondence confidential. CATHEDRAL PHONOGRAPH CORP. 203 So. 19th St., Omaha, Nebraska. CABINETS FOR SALE Popular Prices 42 and 44 Inches High Address Box No. VW, Talking Machine World 373 Fourth Ave., New York. PHONOGRAPH DISCS Worn and Broken Disc Records Bought in any quantity. J. N. RILEY, TANK LINING CO., 52 Kearney Ave., Kearney, N. J. RECORDS WANTED Large or small lots any condition, vertical or lateral. Mentel Music Co., *20 E. Pearl, Cincinnati, O. CABINET FACTORY FOR SALE Fully equipped; output 300 large cabinets per week; low overhead and cheap help; small village in northern part of New York State. Address Box No. 709, care Talking Machine World, 373 Fourth Ave., New York. WANTED— SPOT CASH PAID Records in the following languages: Italian, French, Spanish, German, Jewish, Russian, Polish, Chinese, Japanese, etc. VICTORIA RECORD EXCHANGE 2104 Third Avenue New York Phone Harlem 7848 CABINETS We make a beautiful phonograph cabinet ready for installation of motor and tone-arm. Size 48x21x23, mahogany, walnut or oak. Swelled legs all around. Beautiful grille. Send $35.00 for Sample BADGER STATE CABINET CO. P. O. Box No. 391 :: Milwaukee, Wis. FOR SALE 500 Emerson Gold Seal, Double Face 9-inch Records, assorted from No. 908 to 922G. Strictly new, never played. Sold only to make room for Columbias. Address Mead & Bates, Middletown, N. Y. BETTER ADVERTISING STANDARDS R. R. Shuman, President of Shuman Advertising Agency, Gives Interesting Address The address on the subject of greater efficiency in advertising and merchandising in the music trade, delivered by R. R. Shuman, president of the Shuman Advertising Co., Chicago, before the Piano Club of that city a fortnight since, was both a warning and a guiding light to the music industry. Mr. Shuman declared that much of the high cost of living could be charged to the high cost of distribution rather than of manufacture, and that advertising was the means of reducing this cost. The shortest road from the manufacturer to the consumer is the road paved by intelligent advertising and in the music trade especially there is great need for more intelligent publicity. In this connection Mr. Shuman said in part: "Long experience in merchandising of manufactured commodities has convinced me that the following program is the one that shortens the route between manufacturer and consumer; and, thereby decreases the cost of the travel of the goods from one to the other: "1. A vigorous, persistent, well-written, handsomely illustrated full-page campaign in all trade papers that reach the kind of dealers who should be interested in the commodity. "2. Supplementing this campaign a parallel campaign to dealers by direct mail, in which the subject can be handled in greater detail. "3. A campaign for the dealers in their own local newspapers and through other means of local advertising in which the name of the dealer can be featured in such a way as to send the people direct to those dealers' stores in order to buy the thing advertised. And to this I would add — "4. A special condition applying to the music trade. A parallel campaign in the professional publications in order to educate teachers and amateurs whose influence can, to a great degree, make or unmake any musical instrument ever created." fttmxttttt We Are Making Immediate Shipment of AH Models Japanese Lacquer— Style H Louis XVI— Style G LA UZON Phonographs THERE ARE SO MANY phonographs on the Market that conscientious dealers find it difficult to choose the make they can best depend upon to bring them steady profits and the lasting good will of their customers. It is with existing conditions in mind that "LAUZON" phonographs are manufactured. They afford a secure foundation for the building of a big profitable business. "LAUZON" motors and mechanical equipment are of the very highest class — the most expensive made. "LAUZON" cabinets are in themselves works of art. The Period styles harmonize perfectly with the better types of period furniture. 9 Models— $90 to $400 The Michigan Phonograph Company Phonograph Division of the Lauzon Furniture Company National City Bank Building Factory, Monroe Ave. and Sixth St. GRAND RAPIDS, MICHIGAN