The talking machine world (July-Dec 1920)

August 15, 1920 THE TALKING MACHINE WORLD 113 EDISON CONVENTION ON THE COAST {Conliiiticd fruin page 111) cal instruments in each home and the class of music most enjoyed. Such a canvass furnished a wealth of valuable information to the dealer. Thomas A. Edison's message, "Ten Years From Now," which was scheduled to be read by his son, Charles Edison, was given by Chairman Fitzgerald, on account of the absence of the former. In the open forum following this session the discussion was led by H. E. Roberts, of Wenatchee, Wash., who spoke on "The Worth of Windows," his paper treating in detail tiiis vital part of the business. The only woman speaker of the convention was Mrs. S. S. -Hockett, of Fresno, who spoke on "Re-creation Concerts." She has used these concerts many times in her district and declared that the advantages of their use were three-fold. First, there" was the interest created with the general public; second, the creating of the desire to possess an Edison, and third, the effect upon the salesman giving the concert, inspiring confidence. The Edison banquet at the Hotel St. Francis on Tuesday evening was attended by 285 banqueters. Delegates were present from all the Pacific and Inter-Mountain states, namely: Colorado, Wyoming, Montana, Arizona and New Mexico, besides British Columbia and Alberta. The menu was a signal gastroriomical triumph of the famous chef Victor, while the entertainment features, comprising classic dancing by the Anita Peters Wright Dancers, music by Paio's Hawaiians — with a dancing solo liy a real hula-hula girl — and numerous extem|)oraneous offerings by amateurs and professionals, kept the guests in constant joy. Even Thomas Chalmers was prevailed upon to sing and Glenn Ellison to recite. Before adjourning to the ball room for the Edison dance, the delegates presented William Maxwell, the toastmaster. with a handsome silver flask as a mark of their love and esteem. The Western Edison jobbers represented as hosts to the visiting delegates for the banquet and dance and the Columbia theatre party Monday evening were: Kent Piano Co., Ltd., Vancouver, B. C: Montana Phonograph Co., Helena, Mont.; Denver Dry Goods Co., Denver, Colo.; Proudfit Sporting Goods Co.. Ogden, Utah; Edison Phonographs, Ltd., Portland, Ore.; Edison Phonographs, Ltd., San Francisco, and Edison Phonographs, Ltd., Los Angeles, Calif. "Does It Play All Records?" Certainly MAGNOLA does; and without any extra attachments, too. This is only one feature, albeit a most important one, in the thoroughly up-to-date equip ment of the MARyELOUS MAGNOLA. MAGNOLA "BuUt by Tone Specialists" May we send you our handtome illustrated catalog chock full of information concerning the wonderful construction system of Magnola and the beauties of its musical results, its artistic appearance and it; moderate price? Send your name and let us tell you morel While these seven jobbers were joint hosts, arrangements for the details of registering and entertaining delegates were delegated by the other jobbers to the San Francisco office of Edison Phonographs, Ltd. A. C. Ireton, vicepresident and general manager, and a past master in the art of handling such affairs, was the moving spirit in the varied entertainment and "jazz" provided; and by the time the banquet dance orchestra had swung into "Home, Sweet Home" the Caravan vote registered 100 per cent strong that "Ireton knows how!" THE RIGHT KIND OF ADVERTISING Advertising to beat your competitor is usually not advertising to sell your goods. Without knowing it, perhaps, you imitate his methods, which may not fit your case at all. Your game is with the public — play the game! Advertising brings the customer to you — the rest is your own work. NEW BRUNO OFFICERS ELECTED Jerome Harris Becomes Secretary and Wm. J. Haussler Treasurer of This Corporation of Which Henry Stadlmair is President At a recent meeting of the Board of Directors of C. Bruno & Son, Inc., Victor distributors and musical merchandise jobbers, Jerome Harris was elected secretary and William J. Haussler was elected treasurer of the corporation. Mr. Harris will devote much of his attention to Victor wholesaling. He was formerly connected with the law firm of Lesser Brothers and is an able executive in every way. Mr. Harris is inaugurating an aggressive campaign which bespeaks a big Fall season. Mr. Haussler has been indirectly associated with C. Bruno & Son, Inc., for the last twenty years and is thus thoroughly familiar with the affairs of this enterprising corporation. Henry Stadlmair continues as president of the company. A Few of the Current Titles =ALL BIG SELLERS (from the Music.il Comedy "Mary"). Music by Hirsch (Medley Fox-trot). Waldorf Astoria Dance Orchestra Music by J. C. Knight. Waldorf Astoria Dance Orchestra Music by Hickman and Black. Waldorf Astoria Dance Orchestra A Young Man's Fancy" (Music Box Number from ■■What's in a Name"). Music by Ager (Fox-trot). George Green's Novelty Orchestra '■The Love Nest Intro. ■'Mary. ■Korinlhia" (One-step). ■Hold Mc" (Fox-trot). "I'd Love to Fall Asleep and Wake Up in My Mammy's Arms." Music by Fred E. Ahlert (Tenor Solo with orch.) Charles Hart ■•Down the Trail to Home, Sweet Home." Music by E. R. Ball (Tenor and Baritone Duet with orch. accomp.) Charles Hart and Elliott Shaw "I Cannot Sleep Without Dreaming of You " (From •The Girl in the Suollight"). Music by Victor Herbert (Soprano Solo with orch.) Gladys Rice ■•Chile Bean" ( EenieMeenieMinieMo) . Music by Albert Von Tilzer (Tenor Solo with orch.) Fred Whitehousc Write for Dealers' Terms and Prices. Immediate Deliveries Lyraphone Co. of America 117 Mechanic Street Newark, N. J. MAGNOLA TALKING MACHINE COMPANY OTTO 8CHULZ. President Qtneral Olhcot Southern Wholesale Branoh 711 MILWAUKEE AVENUt IS30 CANDLER BLDG. CHICAGO ATLANTA, GA.