The talking machine world (July-Dec 1920)

September 15, 1920 THE TALKING MACHINE WORLD 71 NEW COLUMBIA CALENDAR READY Dealer Service Department of Columbia Graphophone Co. Sending Samples of Next Year's Calendar to Dealers Throughout the Country The Dealer Service department of the Columbia Graphophone Co. has forwarded to Columbia dealers a sample of the new 1921 calendar, designed exclusively for Columbia representatives. This calendar has won the enthusiastic approbation of all the dealers who have seen it, and judging from present indications it will be used universally by Columbia representatives. In announcing this new calendar the Dealer Service department called attention to the fol The 1921 Columbia Co. Calendar lowing important features: "In designing the 1921 calendar all the best features of last year's issue have been incorporated with just enough change to make it very different. The 1920 calendar enjoyed such a tremendous distribution, one so far beyond all expectations and our power to handle, that we were fairly swamped with orders. This huge distribution answered two important questions. First,, that the calendar should be continued as a permanent, yearly proposition; second, that as a publicity medium and business getter no similar expenditure by the dealer could be made with greater results. "The main illustration, executed by a worldfamous artist, is a distinctive one of a fundamental inspiration which will appeal to any and every person. Each monthly date sheet is a finished picture in itself, illustrated by the color process printing method instead of sketched illustration. The monthly pad sheets are designed to interest not only the owner, but likewise the non-owner of a phonograph. They carry an appeal that indicates the . wide .scope and versatility of the Grafonola, as well a's that covered by Columbia records. "The main background of the calendar is of beautiful gold-figured paper, very plain and dignified— not illustrated. Each record release date, the 1st, 10th and 20th, is indicated by a red or green numeral on the date sheet. Completion of calendars early in September permits shipment to you by freight, which is quite an improvement over last year's service that made Mr. Victor Dealer: is Victor Supremacy Reflected by the smart, up-to-the-minute equipment and intelHgent selHng-serving personnel of your store? IF EVER— WHY NOT NOW? TALKING MACHINE CO. BIRMINGHAM VICTOR JOBBERS EXCLUSIVELY express shipment necessary. Two shipping points, Chicago and New York, offer additional service and saving in transportation rates. "In the new 1921 Columbia calendar you have a quality article of such unusual artistic merit that you can readily ask and have customers go out of their way to get them. A special, twocolor illustrated envelope of sixty-pound brown kraft paper accompanies each calendar at no additional expense to you. Calendars and envelopes are not assembled. This is an improvement in service which permits running the envelopes through an addressograph machine or to otherwise make them easily directed." of hei wonderful voice, hence we can appreciate how we, as well as posterity, are benefited by having the voices of all the famous artists of our day perpetuated in record form so that HEMPEL AT JENNY LIND FESTIVAL Celebrated Edison Artist to Return From Europe in Time to Participate in Jenny Lind Historical Centennial Concert in New York Frieda Hempel, the celebrated Edison artist and famous concert soprano, who has been visiting .a number of important cities in Europe, will return to New York in time to participate in the great Jenny Lind Historical Centennial Concert, which will take place on October 6, this being the one hundredth anniversary of the birth of the Swedish Nightingale, whom P. T. Barnum brought to this country on a spectacular concert tour in September, 1850. Had the talking machine been in vogue in Jenny Lind's day we would to-day be blessed with records Frieda Hempel they can be enjoyed in the years to come as well as we enjoy them to-day. Miss Hempel, by the way, will sing a number of her famous selections at this concert. BUXKIN PADDED COVERS MAKE YOUR DELIVERIES SAFE AND EASY This Buxkin Padded Cover for period models is just one of our popular styles. Write NOW for description and samples of strong, handy delivery covers for your particular conditions. Get ready for a busy season in good time. THE NEW YORK TENT AND TARPAULIN CO. 38S Atlantic Avenue -: -: BROOKLYN, N. Y.