The talking machine world (July-Dec 1920)

September IS, 1920 THE TALKING MACHINE WORLD 203 PLANS TO DOUBLE OUTPUT Cardinal Phonograph Co. Enlarges Facilities to Ensure Increased Output — Increasing Orders for Fall Delivery Made This Step Necessary PAYS TRIBUTE TO TRADE PAPER E. C. Howard, Sales Director of Granby Phonograph, Is One of Best Informed Men — He Gives Some Reasons Why Newark, O., September 7. — The Cardinal Phonograph Co. has completed extensive alterations in the Cardinal plant at Zanesville, O., and sufficient machinery has been installed to more than double last season's output. The Cardinal Phonograph Co. has been very fortunate in securing a large quantity of raw materials and it is expected from now on to fill the many orders from Cardinal dealers without delay. This expectation also includes the rush season before Christmas. All members of the sales stafif of the organization report that the new Cardinal dealers appointed this Summer are very enthusiastic over the merits of the Cardinal phonograph and are pushing the line strongly in every instance. A large number of orders are reported booked for October and November deliveries and the outlook for the season is pronounced to be very promising. COMPOSE SPECIAL SONORA SONG "Sonora, the Melody Beautiful," a popular musical composition composed recently by Sewell D. Andrews, of the Minneapolis Drug Co., and Walter J. Hamlin, of C. J. Van Houten Music of Sonora Song & Zoon, Sonora jobbers, is meeting with country-wide favor and is being featured effectively by music dealers from coast to coast. Musical critics have priised the song in the highest terms and it is being recorded by several large companies. The melody is excellent and Sonora dealers are ordering large quantities of the song for use in their publicity campaigns this Fall. The sales of the Granby phonograph, made by the Granby Phonograph Corp., Norfolk, Va., and announced to the trade last month, is under the excellent supervision and direction of E. C. Howard. E. C. Howard, or Howard E. C, as he signs his communications, needs no introduction to the talking machine trade or industry. He has a record of accomplishments possessed by few. It will be remembered that the Widdicomb phonograph and E'Artiste plionograph, both of which are well-known and established, were originated uiiaer the guidance of Mr. Howard. He has the reputation of being one of the best informea men iii the trade and generously gives the source of the great majority of his knowledge of current conditions in the trade to a carefui perusal of each month s issue of the trade paper. In speak. ng to The World, Mr. iioward said, relative to this subject; "Although the trade journal is written largely for and rea^i carefully by the dealers of the trade, the manufacturer must just as thoroughly keep abreast of the times by carefully reading each issue. The cumulative advantages to be gained through the knowledge acquired cannot be overstated. Just as soon as The Talking Machine World arrives, I read it over page for page, and when I a m^ through I do not imagine that anything escapes me." Mr. Hovvard has been in the trade for many years and has grown w.th the industry from its humble beginnings to its present large state. He is a great enthusiast and an indefatigable worker. The goal of his ambition may be best summed up as a ''realization of ideals." Mr. Howard has always been connected with big enterprises. Previous to his connection with the Granby organization he rejected a number of opportunities and selected his present work be cause of his enthusiasm over the future of the line. Mr. Howard in his new work is receiving the unqualified support and backing of H. H. Schumaker, secretary of the Granby Phonograph Corp., and Harry Levy, president. The spirit of the organization plus the resources in back of it, appealed greatly to him and he has already taken up his new duties and the effects of his work may be seen in the new Granby line .that has just been announced. Although director of sales, Mr. Howard is often at tlie factory of the company at Newport News, Va., seeing to it that the factory keeps up with the demands he creates. The sales organization of the company is now being formed and Mr. Howard is giving much of his personal attention to the appointment of high-class distributing representatives throughout the entire country. The picture of Mr. Howard does not appear herewith. When asked for his photograph by a representative of The World, Mr. Howard told of his one and only experience in a similar matter. Some years ago in Chicago the same request was made of Mr. Howard and he obligingly went to a local photographer. The picture was good, but the photographer carelessly lost the plates and since then Mr. Howard's faith in mankind in general and photographers in particular has been somewhat lessened and no further pictures have been available. VICTOR DEALER IN OLDTOWN, ME. Chas. J. Newman, manager of The Victrola Shop, Oldtown, Me., has recently been appointed a Victor representative for the city of Oldtown and surrounding territory. He is opening an extensive music store in the Victrola Building and will handle the Victor products exclusively. In addition to carrying a full line of musical merchandise he will also maintain music studios for teachers and students — in fact, his establishment will be a musical center. A VICTIM OF HOTEL FIRE Portland, Ore., September 3. — John Jenny, in charge of the phonograph repair department of the Wiley B. Allen Co., this city, was caught in the fire which gutted the Elton Court Hotel here this week, and was so badly burned that he died from the effects the next day. His two brothers escaped from the blaze with slight injury. RETURNS FROM AN EXTENSIVE TRIP Secretary of Van Veen & Co. Pleased With Conditions in Middle West and South L. Tobias, secretary of Van Veen & Co., Inc., manufacturers of Van Veen bed set hearing rooms and equipment, has just returned from an extensive trip throughout the trade. He reports considerable activity throughout the West and Middle West and the South and looks for greatly increased business in the East in the very near future. Van Veen & Co. are receiving heavy demands for their equipment and are making installations in all sections of the country. In order to take care of the steady big business which they are doing, it has been necessary to considerably increase their manufacturing facilities. Mr. Tobias reports that a general spirit of progressiveness is being manifested everywhere. Dealers are taking personal pride in having their warerooms the best in their locality. The increase in competition among talking machines has accentuated the advisability of attractive warerooms. Every indication points to a steady continuance of this progressive spirit and Van Veen & Co., Inc., are planning for a big Fall business. The White Sewing Machine Co., of Cleveland, O., expects to make the first distribution of talking machines to the trade some time this month. In Concert and Entertainment Personal Appearance of Eight Popular Victor Favorites on One Program A live attraction for live dealers and jobbers Bookings now for season 1920-1921 Sample program and particulars upon request P. W. SIMON, Manager 1604 Broadway New York City Famous Ensembles including Campbell & Burr Sterling Trio Peerless Quartet