The talking machine world (July-Dec 1920)

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150 THE TALKING MACHINE WORLD October 15, 1920 TO THE MANUFACTURER Latest "Blood" Achievement A NEW NON THROWBACK TONE ARM Showitig Method of Attaching to Tone Chamber, u'hicli extends above the motor Reproducer hi position for playing vertical cut records, board. Reproducer in position for playing lateral cut records. Correct position for playing EDISON records. ACHIEVEMENT characterizes the products of the Jewel Phonoparts Company. First — a REPRODUCER that has won nation-wide distinction for its perfect reproduction of all musical tones. Second — the MUTE, — Tone Modifier, that makes possible perfect volume regulation, without in any way changing the character of tone. Third — the indestructible NOMIKA DIAPHRAGM that means the positive eHmination of all diaphragm troubles. AND NOW— A NEW NON TAPER TONE ARM that is adjustable in length and weight on records, and plays the Edison record in the EDISON position. Non Taper in design, the sound waves are transmitted accurately to a PROPER amplifying horn, which is positively air-tight, thereby insuring perfect reproduction and a maximum volume of tone. The pivoted ball-joint gives perfect freedom of movement, both vertical and horizontal, so that all makes of records are played properly. This is without a doubt the most complete and highest class tone arm equipment that has ever been offered, because, in addition to its many exclusive features, the same reproducer that has individualized the "BLOOD" Quality of Tone is embodied in its design. Use the "Blood" and be on the Safe Side FULL PRODUCTION IN ONE MONTH GET YOUR ORDERS IN NOW Jewel Phonoparts Company 670 W. Washington Blvd. Chicago