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166
THE TALKING MACHINE WORLD
October 15, 1920
PRIMA DONNA PHONOGRAPH
'^The Instrument Inspired
and
Its Relation to Present Prices
BUNGALOW
I jjj ^^^^^^^^^^ I
BLACKSTONE
STRATFORD
For the past several years dealers considered to be "wise" have been fooled into paj-ing increase after increase on talking machines that do not measure up to the standard of Prima Donna.
Even imder present day conditions of price slaughter our product still stands out as the "best buy." Look at the price list belovsr and make comparisons. Let us emphasize the fact that Prima Donna prices "stand pat" and even in the face of price-cutting conditions elsewhere it still stands out and sells on its merits as the best all-around buj for both dealer and consumer.
Fall and Winter business is good for us. What are your prospects, Mr. Dealer — are you handling a "live one"? Write for our catalog and make comparisons from a profit and merchandising standpoint.
PARLOR GRAND
Prima Donna Excels in Quality, Style and Finish
All that one could ask is exemplified in the Prima Donna. Its construction and tone are a delight to the eye and the ear.
Its tone value is increased by our scientificalb' constructed all wood amplifier.
' Prima Donna cabinets set a new standard for beaut}-, style and durability and stand as a "living" example to the best produced bj the cabinet makers' craft.
In tone and craftsmanship it is truly an inspiration realized.
Alt panels are Hve-ply and inserted in a continuous frame, either genuine mahogany or quartered oak. The mahogany cabinets are hand-rubbed to a high class piano finish.
ThePrice Appeals to the Music Lover and Pocket Book
Prima Donna, as compared to present-day standards, is sold at a price that should interest every dealer.
Every Prima Donna is unreservedly guaranteed for one year against all imperfections of material and workmanship. Any parts, such as springs, etc., will be replaced free of charge provided they are sent back charges prepaid.
MADE IN SIX MODELS
Bungalow . . • • $ 95
Stratford 115
Blackstone 135
Astoria 160
Majestic 200
Parlor Grand 225
Our Dealer Service is Second to None
We realize that present-day selling methods require close dealer co-operation and all Prima Donna dealers will have my personal assistance in increasing sales.
Aside from our beautifullj' designed catalog and hangers — we have attractive moving picture window slides and specially prepared advertising copy and cuts for all dealers using local newspapers.
For live dealers who want a phonograph built by one organization from lumber to finished product (not an assembled proposition) with both factory and distributor back of them doing all that modern merchandising can do to push and increase sales; to such dealers no second invitation will be required to address me for territory.
Our 3 Big Factories Guarantee Dealers — Immediate Delivery — Altschul Pays the War Tax
Only Phonograph Unreservedly Guaranteed For One Year
Frederick P. Altschul
PRIMA DONNA DISTRIBUTOR
112 West 23rd Street New York
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