The talking machine world (July-Dec 1920)

128 THE TALKING MACHINE WORLD December 15, 1920 Phonograph Horns or Amplifiers Cast metal base in three different designs, round and rectangular, for metal or wood extensions. Scientifically constructed to give best tone. Musical critics have pronounced our tone unsurpassed by any machine on the market. Shaped Phonograph Cabinet Legs, Any Quantity, At Reasonable Prices Buy Your Cabinets Knocked Down We can supply five different sizes and designs. Write today for full description and prices, stating quantity wanted. INDIANA PHONOGRAPH SUPPLY CO. 321 Baldwin Block, Indianapolis, Ind. REVIEW OF INDIANAPOLIS TRADE {Continued from page 127) gross neglect in not taking advantage of the splendid offer made him by the Kipp Phonograph Co., but since this is the first offense the court will be lenient and will give a suspended sentence providing the defendant will send to the Kipp Phonograph Co. for its 'Proposition on How to Become an Edison Amberola Dealer Without Risking Any Money'." C. B. Estabrook, formerly representing the Victor Co. in the Indianapolis territory, is now located at 6 Nottingham street, Newton Center, Mass., according to information received by friends here. Miss Caroline Hobson, head of the educational department of the Stewart Talking Machine Co., was on the program of the Southwestern Indiana Teachers' Association meeting at Evansville this month. Salesmen for the Stewart Co. report that the work done among the teachers has been most successful the last year in promoting interest in the educational as well as recreational value of the Edison machine. William English, head of the sales department of the company, spent the last ten days of the month hunting in northern Indiana. John A. Cartwright, advertising manager, was called to Delphi, Ind., on the twentieth of the month by the death of his grandfather, John A. Cartwri^ght, Sr., which occurred at the age of ninety. The elder Mr. Cartwright had been active as president of the Delphi State Bank up to the day of his death. He was not ill but passed away quietly soon after he had retired for the night. His ninetieth birthday was on the day preceding his death. James Stewart, son of A. M. Stewart, president of the Stewart Co., was married the last week in November to Miss Doris Claire, of Indianapolis. The couple are spending their honeym.oon in the East. Mr. Stewart is employed with the Clemons-Stewart Manufacturing Co. E. R. Beeker, formerly with Lyon & Healy, of Chicago, and O. W. Shanley, formerly an automobile salesman with the Buck Co. of Indianapolis, have been added to the sales force of the talking machine department of the Pearson Piano Co. W. O. Hopkins, manager of the Edison Shop, says that business has picked up considerably since the middle of November, so that the outlook is for an entirely satisfactory holiday trade. The changes in prices on Edison records, he says, have brought but two or three complaints from customers. The changes have increased the cheaper records from $1.15 to $1.35 and from $1.70 to $1.85 and lowered the prices on the more expensive records from $2.75, $3.25 and $4.25 to $2.25. Edgar Eskew, manager of the Pathe Shop, says that although he considers that the special offer of $25 worth of free records has been largely responsible for keeping business speeded up, yet the advent of cooler weather and the approach of Christmas have gone far to promote sales. As a part of the Indianapolis advertising for the special record offer he has rented thirty twenty-four-sheet poster boards on which he is showing different copy in November and December. CARDINAL RECORD INTRODUCED First Release by Prominent Manufacturers of Newark, O. — Open General Sales Offices in New York of Robert Clifford The Cardinal Phonograph Co., of Newark, O., manufacturer of the Cardinal phonograph, has brought out a new record to be known as the Cardinal record. The first release of these new discs was on December 15, and it is planned to release new numbers bi-weekly thereafter. The Cardinal records are ten inches lateral cut double-faced discs and will specialize on popular and standard numbers. With bi-weekly releases, it will be possible to place the latest popular songs of the day in the dealers' hands during the height of their popularity. Recording offices have been opened in New York City. The Cardinal Phonograph Co. has also opened general sales offices in New York City at 106 East Nineteenth street in charge of Robert Clifford, sales manager of the company. The Cardinal phonograph enjoys good distribution throughout the Middle West but has not been brought into the East in a decided way until the opening of these New York offices. Adequate space has been secured which will make possible the storing of thousands of records and a large stock of inachines. PLEASING DECORATIVE SCHEME Instruments Made in Reed Cabinet Design Popular With All Artistically Inclined Wakefield, Mass., December 2.— The reed phonograph has already taken its place in the artistically decorated homes of the country. One of the greatest manufacturer of reed and rattan merchandise is the Heywood Brothers & Wakefield Co. This company has factories at Gardener and Wakefield, Mass., and Chicago, 111., and sales offices in practically every leading city of the country. Practically every article that can be made of this material is made by the Heywood Bros. & Wakefield Co. It is at the Wakefield plant, however, that the Heywood-Wakefield phonograph' is built. The process from start to finish is intensely interesting and begins with the huge bundles of reed stalks as they arrive at the factory. Almost human machinery cuts and strips these stalks to the proper length and thickness. The reed is then taken to the weaving machines, where it is woven into various designs. It is then placed upon the sides of the cabinets and trimmed with hand-woven braid. The cabinets are finished in almost every conceivable color to match any shade of furniture used in home decoration and very handsome effects are also obtained in the antique ivory and royal blue finishes. The motor, tone-arm and sound box equipment is furnished by the Perfek-Tone Corp., which is located on the premises and maintains a large assembling plant under the supervision of A. H. Holmes, superintendent. The Heywood-Wakefield phonograph has a strong appeal in its entire distinctiveness and the attractive appearance of the reed designs. Another advantage of the reed cabinet that is featured strongly by the Heywood Brothers & Wakefield Co. is the light weight of the phonograph and its strength. F. M. Cleveland is general manager of the Wakefield plant and Paul Kimball Guillow in charge of the phonograph manufacturing department. Do not overlook the possibilities of Yuletide program suggestions for the holiday celebrations. Your Xmas record list can be amplified with stock records. See what is available. Alllllllllllllllllilllilllliir """"""■'""■"""""«'