The talking machine world (Apr-June 1921)

42 THE TALKING MACHINE WORLD April 15, 1921 CANTON, 0., CONCERN TO MOVE Canton Phonograph Co. Arranges to Occupy Larger Quarters in That City Canton, O., March 28.— The phonograph store of the Canton Phonograph Co., Cleveland avenue; South, ^vill move to larger quarters within the next week, E. H. Woomer, the manager, has. announced. The present quarters of the store have become inadequate ow-ing to the growing business and it has become necessary to seek more commodious quarters. Two locations are under consideration, according to Mr. Vvo.omer. One is at Third street and Piedmont avenue, Northeast, .;and the other is in Market avenue, South, Both are in, the heart of the business district. ' With removal to larger quarters the stdrC;, will, expand and a much larger slock of talking machines, pianos, plaj^er-pianos. records and musical merchandise will be carried. ADVERTISING BY AIRPLANE Talking Machine Dealer of Edinburgh, Scotland, Adopts. Clever Publicity Idea All the^ Ijrightf ide^s; iii-. advertising are not confined to the United States by any means, for occasionally Europeans offer an advertising stunt that displays considerable ingenuity. The Scotsman's Clever Publicity Stunt accompanying photograph shows the method adopted by Harry -Macrae, talking machine dealer of Edinburgh, Scotland, for calling the attention of the pubHc of that city to the fact that he handles Gramophones and records. The plane travels over Edinburgh at frequent intervals, and the accompanying photograph shows it directly over the famous Edinburgh Castle. Mr. Macrae believes that he is the first talking machine dealer in the world to make use of this particular form of advertising. Some men get results if kindly encouraged — but give us the man who can do things in spite of hell. Treat Them Right The very least that any Victor Wholesaler can do for the Retailers he serves is treat them with courtesy and consideration. And instances are not infrequent in which he can do a great deal more^ — if he has a mind to. C. C. Mellor Company 1152 Penn Avenue, Pittsburgh, Pa. PROVIDE FOR WOMEN EMPLOYES Women's Rest Rooms Being Installed in New Columbia Headquarters in New York The officials of the Columbia Graphophone Co. have arranged for special women's rest rooms in the new quarters which the company will occupy shortly in the Gotham National Bank Building, on Broadway at Columbus Circle. The personnel of the executive office staff of the Columbia Graphophone Co. includes a large number of women, many of whom occupy important positions, and referring to the provisions for their welfare in the new Columbia home one of the officers of the company stated: "This is a business of infinite detail. Infinite accuracy is necessary in handling our thousands of records and doing business with several thousand dealers. Not only in our factories, but in our business office as well, we have found that women are willing to exercise greater patience and care than the average man worker." equipped; at the right there is a very cozy rest room for visitors, and further along are the record stands which contain eight thousand selections. In the rear of the store there are two more demonstration booths. 'There is also a goodly space devoted to the piano display. During the opening week there were a number of concerts afternoon and evening, and Mr. Rinaldo was in receipt of many compliments on his enterprise. The Columbia Hne is handled. HOLDS OPENING OF NEW MUSIC SHOP MiDDLETowN, CoNN., April 6. — S. S. Rinaldo's new music shop, which was recently opened at its new location at 183 Main street, this city, is very attractively arranged, the color scheme being white. At the left of the entrance there are five demonstration booths attractively AN IDEA WORTHY OF SIMULATION ■ Quite a constructive ide^; which could be adopted with profit by dealers generally is that employed by W. S. Barringer, who opened a handosme new Victrola shop in Kokomo, Ind., a few months ago. He maintains a large bulletin in a prominent part of his salesroom, on which a calendar of musical events to occur in that city for the week is displayed. In this way Mr. Barringer not only makes his store a clearing house for information on musical events, but he also contributes to the propagation of music and musical knowledge generally. Combs & Clouse Music Co., of Chariton, la., has been conducting a wonderfully successful campaign in placing Victrolas in the country schools in Lucas County. D. Earl Combs, of the firm, recently stated that every school in his county now boasts of a Victrola. Quality Distinction The "VICSONIA" Reproducer Recognized for its Perfect interpretation of Edison Disc Records on Victrolas and Grafonolas. Fitted n^ith permanent jeivel point. No loose parts. Note: The Vicsonia is made of Bronze, sand casted and machined to measurement. Finished in heavy Nickel or Gold plate. Flexible stylus, Meet the demand — Serve your customers .^l Sample will be sent on receipt of $4.50. Retail price $7.50. ^ VICSONIA MFG. CO., Inc. 313 E. 134th STREET NEW YORK, N. Y.