The talking machine world (Apr-June 1921)

April 15, 1921 THE TALKING MACHINE WORLD 43 "Does It Play All Records? '^ Certainly MAGNOLA does; and without any extra attachmenti, too. This is only one feature, albeit a most important one, in the thoroughly up-to-date equipment of the MARVELOUS MAGNOLA. MAGNOLA "BnUt by Tone Specialists" W&tcMi^ The Music Conne Out May we send you our handiomt. illustrated catalog chock full of information concerning the wonderful construction system of Magnola and the beauties of its musical results, its artistic appearance and itf moderate price? Send your name and let us tell you morel MAGNOLA TALKING MACHINE COMPANY OTTO 8CHULZ. Presidtnt Oaneral OAcot Southern Wholesale Braneh 711 MILWAUKEE AVENUE CHICAQO IS30 CANDLER BLD6. ATLANTA, GA. EDISON CONCERT IN iVUSSILLON Marie Morrisey Heads Interesting Program Given in Rhines Edison Shop Massillon, O., March 28. — By special arrangement Marie Morrisey, Edison artist, presented her favorite program at Rhines Edison shop, 206 West Main street, Tuesday, March 22. A large crowid heard the concert. Appearing with Miss Morrisey were: Harold Lyman, flutist; Walter Chapman, pianist, and the New Edisons. OFFER A NEW RECORD ENVELOPE p. L. Andrews Corp. Introduce New Style of Envelope to the Trade The P. L. Andrews Corp., Irving avenue and Troutman street, Brooklyn, N. Y., manufacturers of disc record envelopes, delivery bags and needle envelopes, has just announced a new record envelope, designed for shelf-style cabinets, which enables the operator to find, conveniently and rapidly, any record desired. The company is at present delivering these envelopes in two styles, one of which has space to record the artist's name and the title of the number, etc., and one carrying an alphabetical index. These are made up in heavy green or brown kraft stock and are of very durable material. TO MOVE TO NEW QUARTERS ',' Jesse R. Hand, who handles the Columbia Grafonola in Lake Geneva, Wis., has arranged tp move to new quarters in the building he has purchased on Broad street, that city. MULTIPLY YOUR POWER 111 You who employ mediocrity when ability could multiply the power of your busihess machine are like those who cultivate fields ^yith ox-plows while competitors employ tractors. COTTON FLOCKS .."for.. Record Manufacturing Tin?DCPirniiii uBC fa sss sootii street infirCLIUlAlll Mtll.LU., NEWAKK. N. J. SOME TRADE HAPPENINGS IN NORTHWESTERN TERRITORY Many Columbia Sales Owing to Special Price Announcements — Davis & Ruben Buy Foster & Waldo Columbia Stock — Whitney-McGregor Co. Now Exclusive Victor — Conditions Reviewed St. Paul and Minneapolis, Minn., April 6. — The "big story" of the March month in the Northwest was the sensational cut in the prices of Columbia graphophones. Little or no attention either by the dealers or the buying public was given to the announcement of price reductions by the minor manufacturers, but the cut of the big Columbia concern at least was startling to many retailers. The effect has been to move a great many machines, without question. W. L. Sprague, general Northwestern manager, was touring South Dakota last week and was not available for an interview, but his assistant, Mr. Tanner, stated that more macb.ines had been moved in the first fortnight succeeding the cut than in the previous ten weeks. The entire Columbia stock of the Foster &, Waldo Co. was sold last week to Davis & Ruben, the "deal involving about $10,000. It isalso stated that the Whitney-McGregor Co., formerly the Minneapolis Dry Goods Co., will become an exclusive Victor store, discontinuing all other lines when the present stock is exhausted. Generally speaking, there has been no remarkable improvement in talking machine circles. In Minneapolis Milton Lowy, of the Minnesota Phonograph Co., an exclusive Edison house, states that the total sales for each month of 1921 have greatly exceeded the totals for the corresponding months of 1920. This record, of course, is exceptional. Laurence H. Lucker, Northwestern distributor of Edison machines and records, allows, that trade is satisfactory. All the road men are out and even though they are not bringing in as large orders as formerly business is going on as usual and no 'attention is being paid to pessimistic talking and predicting. W. J. Dyer & Bro. and the Beckwith-O'Neill Co., Victor distributors, concede that their retailers are not disposing of as many instruments as formerly. In a way this has its pleasing and satisfactory compensation in that the houses are in a position to render better service. They can now supply any certain model or any particular record with reasonable certainty and promptness. Also they are in position to assemble something like a fair stock and at least carry a full line of sample styles. M. L. McGinnis & Co., exclusive Starr deal-ers, report they are getting by very nicely in view of the general business situation. They have had excellent success with the library table models, on which design they quote special prices that have proven very attractive. Vocalion records are winning their way in the Twin Cities through the active efforts of the Stone Piano Co. "Do You Ever Think of Me?" was a big March seller. To get the big popular hits before the public first is the aim of the retailer and the Vocalion people seemingly are trying to serve this desire. The Vocalion instruments are also moving fairly well, according to reports. Thibaud's records made in New York just before he set out on his present tour overtook him at Minneapolis last week and there was a happy reunion. M. Jacques Thibaud listened critically to his own music reproduced on a P'athe record played in Mr. Crotty's Pathe shop, Minneapolis. To Mr. Crotty he announced that lit was entirely satisfied with these latest Pathe records of his playing. Good will is more than an asset for a firm or an individual — it is a hostage to the public. It is a bond of increasing value that insures the continuance of the old praiseworthy methods. Only the nameless are unafraid of discredit. THOS. A. EDISON, Inc., by NATIONAL ADVERTISING now appearing irt periodicals and daily papers is emphasizing the ability of the New Edison to play the various talking machine records with highly improved tone quality. Edison Jobbers and Dealers you will be best prepared to make capital of that advertising by stocking only the highest quality Reproducer attachment. The Newton Reproducer WITH EDISON ATTACHMENT leads all others in performance, quality and finish. It embodies a highly scientific diaphragm of double construction made expressly for and adapted to the throat and amplifier of the New Edison. The NEWTON Reproducer is guaranteed indefinitely List Price Complete-G. P. $12.00, N. P. $10.00 Liberal Discounts — All Shipments Prepaid Sold hy Leading Edison Distributors Samples shipped, open account to authorized dealers — Write today MANUFACTURED EXCLUSIVELY BY W. L .NlEWTONf&To.. INC. SCRIBNER BUILDING 597 Fifth Avenue.NevYork City