The talking machine world (Apr-June 1921)

76 THE TALKING MACHINE WORLD April 15, 1921 CABLJS ADDRESS REG'D 'TIIxASSE— PHH.A." THE MARK OF ANY{ Size Quantity Quality SERVICE AND LONG DISTANCE 'FHONK BARING 535 SATISFACTION Quotation Delivery Product }RIGHT Phonographically Speaking They Talk For Themselves IMICO INDIA RUBY MICA DIAPHRAGMS INTERNATIONAL MICA COMPANY "'"'"■i';"^" INTERNATIONAL MICA CO., 106-110 W. Lake St., Chicago, Illinois WALTER S. GRAY SAN rRANCISCO, CAL. RAYSOLO SALES CO. LANCASTER, PA. FACTORY AND SALES DEPT., 37TH AND RRANDYWINE STS., WEST PHILA., PA. INTERNATIONAL MICA CO. 101 a-BLUFF YOKOHAMA, JAPAN STEINOLA COMPANY Kansas City, Mo. LAKESIDE SUPPLY CO. 416 SOUTH DEARBORN ST. CHICAGO, ILLINOIS S^Write for "IMICO" representation in your territory — domestic or foreign. Special facilities for Export Business "IMICO" and "SERVICE" are SYNONYMOUS GOOD REASONS FOR OPTIMISM IN CINCINNATI TRADE Great Business Month Closed— Shipping Goods by AllWater Freight— W. T. Haddon Tells of Progress— Columbia Activities — Edison Co. Analyzes Business — Baldwin Force Increased — Other News Cincinnati, O., April 8. — Reports received from dealers throughout this territory indicate an encouraging increase in the sale of talking machines and records. Several of the Cincinnati branch houses say the past month has been exceptionally good and the business has shown quite an increase. A recent event of special interest to shippers was the all-water freight shipment from this city to the Pacific Coast, which included 150 talking machines shipped by the Starr Piano Co. of Richmond. The company sent the machines down from Richmond in its own trucks and loaded them on the "Queen City" at the Cincinnati wharf. They were taken to New Orleans by the river boat and from there transferred to an ocean-going vessel for the trip through the Panama Canal. This method of shipping by water will greatly reduce the cost of shipments to Pacific Coast points and will be taken advantage of by many of the musical instrument dealers in the future. How Time and Money Are Saved The Ohio Talking Machine Co. has long used the river for shipping Victors to points both up and down, and Vice-president A. H. Bates states that the rates are not only one-third less, but that they practically get overnight service, making it equally as good as express service at nothing like the cost. Mr. Bates reports a very good month's business and declares the outlook is getting very much brighter for future business. Things are still a long way from normal, he states, but getting better rapidly. C. H. North, secretary of the Ohio Talking Machine Co., stopped over for a short visit en route home from a trip through the South, having visited points in Kentucky, northern Tennessee and West Virginia. He found business satisfactory in most of these sections, and in some places very good. A new agency for the Victor was established at St. Marys, W. Va. 40 Per Cent Increase in March In a chat with The World W. T. Haddon, president of the Ohio Talking Machine Co., of this city, Victor wholesaler, stated that the company's sales figures for March showed a 40 per cent increase over the sales totals for February. Mr. Haddon is naturally gratified at these figures, particularly as they indicate that Victrola dealers in this territory are closing a healthy, substantial business and have good reason to b(? optimistic in their predictions for the future. Mr. Haddon states that those dealers who are going out after business are getting it, but that the dealers who are content to remain in their establishments and wait for business to be handed to them are complaining as to the general business situation. Columbia Co.'s Active Campaign E. M. Shute, assistant manager of the Columbia Graphophone Co., saj^s that the dealers have been quick to take advantage of the reductions very recently made to pre-war prices and the warerooms are being cleaned out rapidly. A large room they had rented and fully expected to keep filled up for several .months is being cleared out in record time owing to the demand since these reductions went into effect, he added. The house-to-house drive for machines and records, which is being carried on through its agents, is proving most satisfactory and getting excellent results. One novel feature of this campaign is the use of the rural mail carriers who give only a part of their time to the Government work. These men are usually well fitted for work of this kind, Mr. Shute points out, because they have become very familiar with every home along their routes and learn where the best prospects maj' be found and also their abilitj' to buy talking machines. Some of the carriers who have taken up the work are meeting with remarkable success, he says. Among the new agencies established during the month by the Columbia Co. were: Willie Conds & Bro., Sassafras, Ky.; Hillsboro (O.) Music Co.; Richard Herzer, Mason, O.; Smith Piano Co., Cincinnati; Tribble & Picket Furniture Co., Danville, Ky.; The White Store, Cumberland, O.; Alfred Wiley Piano Co., Huntington, W. Va., and W. H. Wilson & Son, Milan Ind. The completion of the company's model shop in its building on East Eighth street has caused much interest to be shown by dealers who are anxious to improve their own stores in a way that will attract trade. The model shop was put up through the co-operation of the Van Veen Co., of Philadelphia, and already several dealers are making inquiries as to prices, etc., with a view to installing the same t.vpe in their own places of business. Manager R. H. Woodford, of the Columbia Co., spent a week in New York on business the last of the month. Getting a Line on Business The Edison Co. has been taking a unique method of getting a line on the business situation in the State. R. T. Carrol and several other representatives have been making a trip over the northern part of the State, submitting questionnaires to bankers in the various towns, and the answers given by these men, who are Exclusive and better methods are making phono-parts with better finish HAVE THEM SUPERCAST Dependable J i-K-pctiaoJuri L Economical The Superior Die Casting Co. Cleveland, O. Imported Swiss Sapphires Pathe Balls $ .15 each 1.50 per dozen 10.00 per hundred 90.00 per thousand Edison Points $ .15 each 1.50 per dozen 10.00 per hundred 90.00 per thousand 10% discount on 5,000 (LOUD OR SOFT TONE) WALTER S. GRAY CO. 942 Market Street. San Francisco