The talking machine world (Apr-June 1921)

94 THE TALKING MACHINE WORLD April 15, 1921 STOP! PLEASE. THANKS. My name is Service. I have been in business successfully for several years, but to my recollection I do not remember having had the pleasure of meeting you. The work I do is to show you how to build up your business. I am furnishing many talking machine dealers, and I can furnish you, with the kind of advertisements that produce results. I can let you in on some real good, live ideas for trimming your windows (the kind that make people stop) ; supply you with good, tested merchandising ideas (which always make the one-time caller a repeater), and write for you a few letters every month that will keep your old cash register tinkling. And I do all this for a few cents a day, on a yearly basis, and only work for one dealer in each city, regardless of the population. Now, why can't I work for you? Clip the attached coupon and send it to me. I thank you. SERVICE The Talking Machine World Service, 373 Fourth Ave., New York City Gentlemen: How much will it cost me to secure the Talking Machine World Service for my city? Send a few samples of your work. I sell the following machines: The population of my city is NAME ADDRESS ACTIVITIES OF LOCAL DEALERS Victor Retailers Opening New Stores in Greater New York — Planning Important Expansions There has been considerable activity in the local Victor trade during the past few weeks in connection with the opening of new stores, the enlargement of present establishments and the installation of new accounts. All of the Victor dealers in the metropolitan district who have visited the Victor wholesalers have spoken enthusiastically of the business outlook in their respective territories, emphasizing the fact that there is plenty of business available provided they adopt aggressive means for going after it. The New York Band Instrument Co., which recentl)" opened a very attractive store at Fourteenth street, near Union Square, has become a Victor dealer and is planning an energetic campaign in behalf of Victrolas and Victor records. F. F. Herman, who has been conducting a very successful Victor establishment at Stapleton, S. I., will open about June 1 a new Victor store at Port Richmond, S. I., which promises to be one of the most attractive retail establishments in that noted residential section. The Tusting Piano Co., of Asbury Park, and Red Bank, N. ]., will open about June 1 a new establishment at Long Branch, N. J., which will feature the Victor line exclusively. This company is one of the best-known retailers in the East and has been exceptionally successful in developing a profitable Victor clientele. M. Rappaport, 9309 Jamaica avenue, Woodhaven, L. I., has added two new booths to his store, and it has been rumored that Mr. Rappaport's recent graduation from the Victor Red Seal School has resulted in sufficiently increased sales to warrant this extra equipment. Jedlicka Bros., Bay Shore, L. I., fully realize the value of an attractive establishment, and at tlie present time plans are under way whereby these progressive Victor dealers will secure a new store more centrally located in the business section of the town. Particular attention will be given to the equipment of this establishment in order that it may attract the favorable attention of the store's clientele. James B. Russo, of 87 Havemeyer street, Brooklyn, has just completed the erection of a new building adjoining his present location and is moving into it at this time. In his new home Mr. Russo will have ample facilities to take care of his fast-growing Victor business. Adam B. Tisch, well-known Victor dealer of Elmhurst, L. I., spent the Easter holidays in Bermuda recuperating from the activities of the past few months and getting into shape for the Spring and Summer business. ARTISTIC EXHIBIT WINS FAVOR U-Sav-Your Mfg. Co. Makes Cleverly Arranged Display at Automobile Show in Boston Boston, Mass., April 1.— The U-Sav-Your Mfg. Co., of Warren, Mass., manufacturer of the U-Sav-Your cleanser and dressing, was among the exhibitors at the annual Automobile Show in this city. A distinguishing feature of this exhibit was an -electric fountain with a lighted revolving globe which bore the inscription "U-Sav-Your, the Finest Cleanser and Dressing in the World." In addition to the products a piano board was shown which was almost lOO years old and which looked entirely new due to its treatment with U-Sav-Your dressing. A bulletin board entitled "The Silent Policeman," which carried a number of testimonial letters to the efficiency of the U-Sav-Your polish also attracted much attention. Five attendants were on hand at all times and the exhibit was the center of much attraction. The A. B. Clinton Co., of Hartford and New Haven, Conn., will open in the course of the next few weeks a new establishment at Waterbury, Conn., featuring the Victor line.