The talking machine world (Apr-June 1921)

April 15, 1921 THE TALKING MACHINE WORLD 95 JOHN H.WILSON.Mana^er 324VVASniNGTON ST., BOSTON, MASS. DOiTON ENGLAND Boston, Mass., April 6. — Warm, bright, sunny days should play their part in stimulating business, which has been not much better than fair for a number of weeks, though this situation applies more to the demand for machines than to the records, which have sold pretty well. New styles of machines which some of the companies have been putting out have excited more or less curiosity, but actual buyers have not been forthcoming. However, a better situation is looked for within the next few weeks. Clever Little Periodical The talking machine business here is interested in perusing the second issue of The Wandering Minstrel, which has just been put out. This little periodical aims to keep the trade informed on matters touching the talking machine and the piano business. This second issue is an improvement upon the initial number and i.s of a far more dignified appearance. On one page readers are urged to arrange for the use in their respective territories of tihe motion pictures taken ar Nantasket last Summer on the occasion of the sessions of the New England Music Trade Association and one of the members is quoted as saying: "Brother members should get in touch with their local moving picture houses and urge theim to put on the interesting films taken at Nantasket. They picture the dealers and their v/ives plainly in that day's event and showing these films is a big boost to the local dealer in every town. 'Say! We all saw you in the moving pictures! My! They were good!' is what they say at home, and it's the best kind of advertising and costs nothing." Displaying Upright Period Models In the Vocalion headquarters in Boylston street here there is an exhibition of the new Vocalion line of upright period models and they have been attracting a great deal of attention,. Mr. Wheatley reports. He also says that the "Red" records are meeting with an excellent response from the buying public. Pathe Line With Bates Piano Co. Stephen A. Colahan, now with the wholesale department of the Pathe, signed up within a few days the Bates Piano Co., of Worcester, a large Steinert Service Serves Have you made use of our Educational and Personal Service Bureau? Let us help you vi'ith Practical Store Ideas. Promotion of Educational Work in the Schools a Specialty. At your command — anywhere in New England. An unsurpassed Record Stock enables us to give the New England Victor Dealer — most complete and quickest Record Shipments. Build up your Record Stock now — throttgh our Back Order Record Service. Back Order Record Forms — sent on Request. M. STEINERT & SONS VICTOR WHOLESALERS 35 Arch Street :: :: :: :: :: :: Boston bouse, which placed a large initial order of Fathes. Another who has signed up some good contracts is A. D. Ogden, the Hallet & Davis New York State man. Mr. Ogden states that he sees an improvement in talking machine business m his territory. Vocalion Music by Radio A Vocalion was used to excellent advantage a few nights ago in Lowell on the occasion of the second annual dance of the Lowell Radio Club, which was held at Associates Hall in that city. The Vocalion was set up in the club rooms and by a radio connection the music was for CONCENTRATION to-day is proving most profitable. The Victrola and the wonderful repertoire of Victor records will enable you to please all your customers. You need nothing else! Eastern Talking Machine Co. 85 Essex Street Boston, Mass. warded over to the dance hall. This is the second time this club has utilized this device, and when it was first tried out about a year ago it was unique in that it was the first time it ever had been tried in the country. Since then, however, it has been used in other places. Manager Wheatley received a copy of the Lowell Sun to-day, in which this is said: "So clear and true were the musical notes that it was difficult to realize that the music was not actually being produced by an orchestra in the hall." Readjustment of Prices Working Well Manager Fred E. Mann, of the New England department of the Columbia Co., says that the readjustment of prices has worked well in this territory and that sales have been stimulated to a surprising degree; also that the retired record plan has proved a good move for the company and that it will be only a few weeks before practically all of the records affected by this plan will have been disposed of. Talks on Merchandising Mr. Mann lately spent two days at Dartmouth College, where he gave a couple of talks on merchandising before the senior class in marketing of the Amos Tuck School of Business Administration, in which he showed the necessity of changing one's system to meet the constant change in methods of doing business. Shortly before Mr. Mann went up there to speak George W. Hopkins, general sales manager of the Columbia Co., gave a talk on the sales and advertising program in vogue with the Columbia Co. Hammond's Tribute to the Puritan "Truly a Musical Instrument" is the heading on a circular which is being put out by the Puritan and which has a special appeal locally because the writer of the testimonial is well known around Boston, where his family has a large estate at Gloucester. Reference was made in an earlier issue of The World to the tribute that John Hays Hammond, Jr., had paid to the Puritan, but here is the exact phraseology of ilic communication sent by this brainy and successful young man, who already enjoys a big reputation in the scientific world: "I wish to tell you how pleased I am with (Continuied on page 96)