The talking machine world (Apr-June 1921)

104 THE TALKING MACHINE WORLD April 15, 1921 THE TRADE IN PHILADELPHIA AND LOCALITY— (Continued from page 103) liandle its largely increased stock and the newnovelties it is adding. It has gotten out a new repair tool for the Columbia sound box, which will make it quite easy to repair the box. This device is about to be put on sale. The long-promised catalog of the company will be ready to be mailed about the same time. This house has a large stock of "Honest Quaker" mainsprings for machines and is receiving orders from all sections. It is preparing for a big business in the Fall. William Phillips,, of the Wm. Phillips Phono Parts Co., New York, was a visitor this week and another ^^sitor was Paul Baerwald, general sales manager of the General Phonograph Corp. P. Grabuski has just gotten home from a verj^ extensive trip through the South and has brought with him a number of orders. T.he coming week he will start on a trip through Pennsylvania, Ohio and Indiana. The United Music Stores Co., 619 Cherry street, reports an excellent business. Recently it placed on the street a large truck for delivery purposes, on the side of which is painted in gold letters, "Connorized and Pianostj-le Music Rolls. 'It Paj's to Advertise'." The firm notes a considerable increase in its out-of-town business and especialljf in foreign records. The compan3' reports a big increase in the sales of the Brilliantone needles and it has been getting \'ery good results with the Grey Gull records, Vihich line is handled exclusively, here. This company had a large booth at the Real Estate Building Exposition, which was held at the First Regiment Armory March 28 to April 2 inclusive. Good Call for Cirola Phonographs A. J. Heath & Co. report that their business has been very good both in Okeh records and Cirola machines. The Mamie Smith and other Okeh records have been going especially well. Showing How Records Are Made The Emerson Philadelphia Co. is making a very handsome window display, in which the process of making an Emerson record Is featured. It is a most educational exhibit that never fails to attract large crowds. imimm 1 Name Plates for Talking 1 Machines, Pianos, etc. 1 High Class Workmanship 1 Write us for further information 1 National Decalcomania Co. 1 220-230 N.eOth St., PhUadelphia, Pa. 1 CABINET SALES SATISFACTORY H. C. Naill, of Geo. A. Long Cabinet Co., Discusses Business Situation — Console Cabinets Become Popular Throughout the Country H. C. Naill, of the Geo. A. Long Cabinet Co., Hanover, Pa., manufacturer of Long cabinets, was a visitor to New York recently, prior to his departure for a short Western trip. While here Mr. Naill made arrangements whereby the Geo. A. Long Cabinet Co. will display a complete line of Long cabinets at the New York Furniture Exchange, 469 Seventh avenue, which will open on April 18. In a chat with The World Mr. Naill stated that the demand for the new console cabinets recently introduced by this company was steadily increasing, and that dealers in all parts of the country were evincing the keenest interest in these distinctive cabinets. The Long factory is now in a position to produce these cabinets in quantities, and judging from the enthusiastic reception accorded these new types they are meeting with a ready sale everywhere. Referring to the general business situation Mr. Naill stated that there was a noticeable improvement in the leading trade centers, and that those manufacturers and merchants who were sufficiently progressive to go after business along practical lines were producing satisfactory sales totals. Here and there dealers complained that business was below normal, but many of them admitted that they had not yet adapted themselves to present conditions, but were waiting for business instead of utilizing all the means at their command to bring customers into their establishments. USES ATTRACTIVE MOTOR TRUCK Philadelphia Show Case Co. Combines Advertising With Delivery Service The Philadelphia Show Case Co. of Penns}'!vania, Philadelphia, Pa., distributor of Vocalions and A'ocalion Red records throughout Pennsylvania, Used for Vocalion Service in Quaker City reports an increasing demand for Vocalion Red records and has installed special delivery facilities to keep the dealers well supplied with these records. The company uses in Philadelphia a large automobile truck bearing on the sides, "\'ocalion Red Record's Are Best," with a replica of the record. The truck is most attractive in appearance and represents an excellent advertiseu'ent. Some men object to calling business a game. We like that description of it. When our office ceases to seem a playground we shall think we belong elsewhere. SERVICE A. J. HEATH & CO. Distributors for Records The Record of Quality Our superior service guarantees the quickest delivery possible of latest hits. We are well equipped to take care of and satisfy new dealers. Write for our proposition, it offers big profits to the ambitious dealer. A. J. HEATH & CO. PHILADELPHIA, PA. BALTIMORE, MD. 27 South Seventh Street 110 Calvert Street