The talking machine world (Apr-June 1921)

114 THE TALKING MACHINE WORLD April 15, 1921 — A* Tddoe-Desiqn — Our strongest argument for new customers is our rapidly increasing list of those we ha ve served repeatedly. Phone, Wire, or Write for Estimate \a>M:en OMPANY INC. 12 YEARS OF STUDY AND EXPERIENCE IN BUILDING AND PLANNING MUSIC STORES Hearing 5®)ms -^coi^^cks Q)unters EXECUTIVE OFFICE 4749 WEST 34th STREET NEW YORK CITY SALES OFFICE 1711 CHESTNUT STREET PHILADELPHIA HIGH DUTIES AFFECT INDIAN MARKET Records of Americar^ Manufacture Must Pay Double Royalty Charges — The Better Grades of Talking Machines Have the Call Through a memorandum from the U. S. Consul-general's office at Calcutta on the market in India for talking machines and records it is learned that the greatest demand is at present confined to the better class of goods, the market being among the Europeans and wealthy natives. However, it is thought that there is a field for development in the bazaar trade, a field so far practically untouched. Only a very cheap machine and record could be sold in quantity. Until recently imports of American records were made directly from the United States, paying royalties in America only. It is now necessary to pay a second royalty charge in England, even though the shipments are made direct from America to India. This has practicallj' eliminated the shipments of American records, as only in a very limited field (special records not subject to competition) can prices carry the double payment of the royalty and compete with the other products in the market. The desirability of some arrangement eliminating the necessity of the double payment is obvious. An American factory in Englantl may be a means of overcoming the difficulty. The establishment of a factory in India is also thought to be a solution of the problem and it is further thought that such a factory would make it possible to enter the bazaar trade. Operating in India, the} would be able to study the situation and turn out a product made b} native artists. AN INSPIRING MESSAGE CoUings & Co. Publish Timely Comment on Present Conditions in Their House Organ Arm-chair merchandising methods are history. Go out and sell is the new order of the day. Advertising and salesmanship have again become real factors in creating business. They cannot and will not be ignored by the 1921 business fighters. "Analyze the recent change in marketing conditions and 3'ou will soon realize that this is the opportunity you have long anticipated to show the Victor Co. what you could do if onlj' they would produce sufficient merchandise. Remember—'1921 Will Reward Fighters'." In a prominent position of the April issue of The Record, the house organ of Collings & Co., the well-known Victor distributors, of Newark, N. J., the following editorial appears under the caption of "Your Opportunity," which reads: "The Chicago Tribune has adopted a slogan this year which just radiates determination — '1921 Will Revi'ard Fighters.' This short but inspiring message is part of their business creed, and shared likewise by business organizations whose perseverance will carrj' them safely past the innumerable obstacles to commercial success. "Scientific merchandising has resumed its control in the business field and cannot be defied. It will reward dealers who are merchants in the true sense of the word and obliterate the weaklings. APRIL LIST WELL RECEIVED Portland, Me., April 5. — The monthly recital at the music rooms of Cressey & Allen. Victor wholesalers, at which the latest releases in the Victor record list are played, was held a few days ago, and the entire April list was presented, much to the delight of an enthusiastic aud'ence of 150 persons. The records included some by Arturo Toscanini and the La Scala Orchestra, together with several by the Philadelphia Symphony Orchestra. There were the usual numbers of popular vocal hits and entertaining dance numbers, and the patrons of Cressey & Allen were unanimous in their opinion that the April list is one of the best presented in recent months.