The talking machine world (Apr-June 1921)

April 15, 1921 THE TALKING MACHINE WORLD 121 SELL 14 MACHINES IN ONE DAY OPTIMISM IN AKRON DISTRICT Enterprising Columbia Dealer Closes Excellent Business — Salesmen Produce Unusual Results The general sales department of the Columbia Giaphophone Co. received recently an interesting communication from F. L. Scott, manager of the company's Indianapolis branch, relative to the remarkable sales achievement of C. F. Campbell and N. V. McCorkhill, members of the outside sales staflf of the Louisville Music Co., Columbia dealers of Louisville, Ky. When the Columbia Co. recently announced a reduction in the prices of Grafonolas, these enterprising, salesmen decided that the time was opportune to start an aggressive campaign The Two Men Who Made the Big Sales Record among Louisville music lovers. They selected Sunday morning as the right time for suich a campaign, in view of the fact that all of the members of the family would be home on that day. They worked energetically, and as a result of their efforts they sold fourteen Grafonolas in one day. This is undoubtedly a remarkable sales achievement, particularly in these days, and the fourteen machines that were sold comprised the following types of Grafonolas: Three K 2, five G 2, five E 2 and one B 2. The accompanying photograph presents Messrs. Camipbell and McCorkhill together with eleven of the Grafonolas that were sold as a result of their campaign. At the time that the photograph was taken the three K 2 models were out of stock. S. E. Sweetland, formerly with the. Sonnenberg Music Co., Bridgeport, Conn., has become manager of the Vocalion department of George E. Nothnagile & Sons, Bridgeport, Conn. This department is one of the best equipped in the city and includes eight demonstrating booths. Resumption of Activity in Tire Plants Promised for May 1 — Talking Machine Dealers Preparing to Handle More Business — Reorganization of Local Association Planned — Several New Stores Now Being Opened Akron, O., April 4. — Optimism prevails everywhere this week with the announcement that 5,000 rubber workers will have returned to the various shops by May 1. The Firestone Rubber Co. announced Monday 2,000 men will have been rc-employed during the period between March 1 and the last of April. Officials of the Goodyear Tire & Rubber Co. announce 1,200 men would be re-employed this week and that tire production would be increased to 16,000 tires a day. Reports show production of tires will reach nearly 60,000 daily in May. This is the most encouraging news received by music dealers here in more ■than a year and on the strength of this revival of business many dealers are placing orders for more pianos, talking machines and musical merchandise. In some stores only enough stock to "get by" was the policy. To meet increased business the A. B. Smith Piano Co. has moved its talking machine department frdTm the third to the main floor. All new soundproof booths have been constructed to the right of the main entrance to the store and a corps of salesmen are constantly on the floor to accommodate the trade. Since moving downstairs this department has shown 50 per cent increase in sales, an official of the company said. Approximately 20 per cent more business v/as done by this company in March than the previous month. The house averaged better than two sales a day ■ throughout the entire month. Business in every department shows improvement. The Music Shoppe, an exclusive Brunswick store, has been opened in South Main street and announces a complete line of Brunswick talkingmachines, records and small musical merchandise. The store has an attractive front and is irt an excellent location. The Kratz Piano Co., established in Akron for more than thirty years, has opened a branch store in South Main street. The main store of this company is located at 29 South Howard street and plans have already been ^rawn for the erection of a modern business block on a .site purchased by the company in South Main street. Construction is to begin within a year, officials of the company said. Music dealers of Akron will participate in a special trade excursion on the Northern Ohio Railroad, to be given some time this month by the Akron Chamber of Commerce. More than sixty active Akron business concerns will have representatives on the trip. The idea is to draw Successful people are always on the "go". Too speedy oftentimes, Mr. Victor Dealer, to learn where you are located. Billboards! Billboards !• so that "he who runs may read" —and "tumble". BRUNO the trade of tlie smaller towns to Akron. Special bargain days will be established and on this occasion special trains will be run from eight small towns near Akron. Merchants will make concessions in all departments of their stores. Reorganization of the Akron Music Trades Association is planned by Akron music dealers. Since the resignation of A. S. Van Fossen, who for several months was its president, the organization has been inactive. Revival of the trade organization is considered essential by leading music dealers, who claim it not only creates interest in the trade but brings the music dealers of Akron together, so they can learn tlie newest ideas in musical merchandise selling and benefit from it socially. NEW CONCERN IN NEW ROCHELLE The Progressive Music Co. is planning to open up within the near future in New Rochelle, N. Y. According to the initial announcement made in the local newspapers this "company will handle the Sonora and Grafonola lines of talking iTiachines and a complete line of pianos and players. There will also be record, music and music roll departments, as well as a miscellaneous line of stationery and sporting goods. H. Janovsky is the proprietor of the new enterprise, and has adopted as his slogan "West New RochcUe's Own Music Store." The Proof of the Pudding On October 13, 1920, we received the following letter: THE CELINA SPECIALTY CO., Celina, Ohio. Gentlemen : — Congratulations ! The sample lot of cabinets reached us today, and we are indeed pleased with them. They are the ones we have been looking for. We are enclos-. ing check for $277.50, to balance account. Will send you an order to-morrow for more cabinets, and trust you will make us prompt shipment, as we shall discontinue all of the other makeswe have been using. Yours very truly, N. N. Since we received this letter, we shipped over four carloads of cabinets to this party (name of which will be furnished upon request), and while everybody was complaining about "business being rotten' our friends sold over 500 Talking Machines, for which we furnished the cabinets. If these facts prove to you that we "deliver the goods", why not get in touch with us immediately ? THE CELINA SPECIALTY CO. Celina, Ohio