The talking machine world (Apr-June 1921)

180 THE TALKING MACHINE WORLD April IS, 1921 EDISON BELL honeR^rdsJ CABLE "PHONOKINO. LONDON" ARE THE GREATEST VALUE FOR MONEY PRODUCED IN GREAT BRITAIN TEN INCH DOUBLE SIDED NEEDLE CUT PLAY ON ALL GRAMOPHONES Catalogue contains 4000 Titles by the Premier Artistes, Instrumentalists, Orchestras and Bands of the British Empire DEALERS PREPARED TO DO BUSINESS ARE INVITED TO COMMUNICATE WITH Proprietors snd Manofactnrers, J. E. HOUGH, Ltd., 62 Glen^rall Road, London, S. E. 15, England FROM OUR LONDON HEADQUARTERS — (Continued from page 179) the last meeting a goodly gathering of the committee discussed the question of bogiis advertisements, examples being given of the damaging influence of such advertising. This is a subject that requires broad treatment, and, w-hile good work can undoubtedly be done in eliminating wilfully misleading announcements, I think the trade at large would welcome an official interpretation of "bogus" advertising that it may set a standard of guidance not only for members of the Association, but other retailers v.-hose good wnll, if nothing else, should be encouraged in every possible Wciy. The trade awaits a definite lead from its Association. An Interesting Move by the Aeolian Co. Gramophonists will undoubtedly appreciate a recent innovation of the Aeolian Co., which has arranged to publish records bearing a musical item on one side, the reverse being devoted to recording interesting particulars, comments, etc., of that item. The first of these discs are of an operatic nature. Records of "The Beggar's Opera" Issued The recording of an English opera is always of interest, and especially so in the case of "The Beggar's Opera," which is as attractive to-day as it is said to have been when first played at the Theatre Royal in 1728. It is now pleasing big audiences nightly at the Lyric Theatre. The work is characterized by a wealth of delightful music and witty songs of a bygone da}-. While not complete, the pick of the songs, duets, etc., have been well recorded on three double "His Master's Voice" records. These constitute a real treasure among operatic records of this nature and there can be little or no doubt that pride of place will be given them in the collections of all gramophone enthusiasts. Brief Paragraphs of Interest Apropos the question of carriage and packing charges as between manufacturers, wholesalers and their retail agents, it is interesting to learn that Messrs. Pathe Freres have adA-ised dealers tl;at on orders of two pounds and up they will pay carriage charges. Cases are charged at cost and credited when returned. The Federation of British Music Industries is now installed in its new offices at 117-123 Gt. Portland street, London, W. According to all reports the Leipsic Messe. March 6-12, was again a great success. There were about 160 musical instrument exhibitors. As usual, a number of novelties were shown, hut they cannot be said to represent any real Horn, Hornless and Table-Grand GRAMOPHONES FOR EXPORT Pleaifte State Your Requirement* REX GRAMOPHONE CO. 2 Elizabeth Place RiTinston Street, LONDON, E.G. 2, England C&bJe Addreu "Lyreco^K. Loodon" progressi\'e ideas of value in the advancement of sound-reproducing mediums. The attendance was good and included a few visitors from the United Kingdom. That the use of the Gramophone for teaching music and languages has caught on is evidenced by the fact that instruments are now installed in schools all over the countrj-. This method has even been taken up by such public schools as iiton, Winchester and Repton. The recent death of my old friend, George L. Newman, leaves a gap in the ranks of gramophone journalism that will be difficult to bridge. He was connected with the Sound Wave, and to him fell the task of reviewing each month all the new records issued by the different companies. Possessed of a whimsical personalitjand good natured to a fault. "George" is sadly missed hy an unusually large circle of friends. When most firms have eased up considerabl}' on advertising expenditure, it is a good sign to see another £1,000 advertisement by "His Master's Voice" Co. Jt should be understood that the Reparations Bill to extract from the German Government some of the monej claimed by the Allies will, as far as we are concerned, be a thing apart from present tariff measures. The 50 per cent on the invoice price of goods imported from Germany is additional to the present 33 per cent on dutiable products. The Bill operates as from March 31, if it ever reaches the statute book, which some think unlikel}', believing that a settlement must quickly be attained by German}-. All that can be said at the moment, however, is that German commercial houses are organizing a boycott on trade with England. I have it on good authority that already German exports have been stopped. Importers here fear they will be seriously affected in any case. New Zonophone Records The latest discs to hand from the British Zonophone Co. would seem to be more generallj* representative of the ephemeral type of song and dance than usual; at least, of the records sent for mention there is a very noticeable absence of serious music. However that may be, the so-called "popular"' class of song is seemingly what the public most favors, and in this respect the Zonophone program conforms with the slogan adopted, i.e., "The record the public will have." The only instrumental record to hand is by that premier organization, the Black Dian:ond Band. It contributes two acceptable foxtrots. "Whispering" and "Avalon." Suggestive of the plantation tj'pe of song is "Old Fashioned Mammy," with which is coupled "Dear Old Songs." in the rendering of which familiar airs like "Dolly Gray" can be identified. This record is by Hedges Bros. & Jacobson, with piano accompaniment. The great Jack Pleasants contributes two characteristic ditties, "Have You Ever Seen?" and "The Old Top Hat." Robert W'oodville, in "Cuddle Up" and "Rose of Vir ginia," provides two attractive songs with a sv.-inging tune that should prove big sellers. "Touch a Sailor For Luck" and "Sailing on the Good Ship Friendship" will make instant appeal, the more so as they are sung by Florrie Ford. Lastly, Herbert Payne offers two sentimentals, "Whispering" and "Girl of Mine." The interesting fact that the Gramophone Co. had awarded Francis Barraud an annuity of £250 was revealed the other day at a gathering of artists by Sir David Murray, R. A. In this connection the daily papers have been devoting considerable space to how Mr. Barraud came to originate this famous little dog with the caption "His Master's Voice," which is known throughout the world. The picture, it appears, was painted twenty years ago for the Academy, but was rejected. Later, after some alterations, it was purchased by the Gramophone Co. for £100. Mr. Barraud stated that the annuity was entirely unsolicited, but greatly appreciated. He further said: "I have painted many copies of the picture for the company, which has sent them to its branches in America, Canada and other parts 01 the world. America is much interested in 'His Master's Voice,' and perhaps more people over there know the name of the artist than in England. American visitors to London often call to see me." "The Music Without the Blur!" This ideal of talking machine manufacture is attained more nearly than by any other, in the construction of the MARVELOUS MAGNOLA "Built by Tone Specialists" "Magnola's Tone Deflector eliminates the scratch" WjitcKii\J the Music Come Out We want to show you how to nuke money with MAGNOLA; and how MAGNOLA is the best btiy on the Tallcing Machine Market to-day. Send us your name and let lu send you some real Talker Tips. MAGNOLA TALKING MACHINE COMPANY OTTO 8CHULZ, Pmldeat General Oflm Ssutkera WkolMal* Braneh rir MILWAUKEE AVENUE 1530 CANDLER BLDG. CHICAaO ATLANTA. SA.