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The talking machine world (Apr-June 1921)
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THE TALKING MACHINE WORLD
Some Leading Jobbers of Talking Machines in America
Where Dealers May Secure
COLUMBIA
Product
Ready, Full Stocks, and Prompt Deliveries from ConTenient Shipping Centers all over the United States.
Distributors
Atlanta, Oa., Columbia Graphopbone Co., 63 N. Pryor St.
Baltimore, Md., Columbia Oraphophone Co., 16 South Howard St.
Boston, Columbia Graphopbone Co., 1000 Washington St.
Buffalo, N. T., Columbia Graphophone Co., 737 Main St.
Burling:ame, Cal., Columbia Graphophone Co., 1130 Balboa Ave.
Chicago, lU., Columbia Oraphophone Co., 325 W. Jackson Blvd.
Cincinnati, O., Columbia Graphophone Co., 317321 Baet 8th Street.
Cleveland, O., Columbia Graphophone Co., 1812 East 30th St.
Dallas, Tex., Columbia Graphophone Co., 316 North Preston St.
Denver, Colo., Columbia Stores Co., 1608 Glenarm Ave.
Detroit, AUcb., Columbia Oraphophone Co., 115 State St.
Indianapolis, Ind., Columbia Graphophone Co.,
209 W. WashlnKton St Kansas City, Mo., Columbia Graphophone Co.,
2006 Wyandotte St. lrf>s Angeles, Cal., Columbia Graphophone Co.,
809 S. Los Angeles St. Minneapolis, Minn,, Columbia Graphophone Co.,
18 N. 3rd St. New Haven, Conn., Columbia Graphophone Co.,
206 Meadow St. Mew Orleans, I,a., Columbia Graphopbone Co.,
517-526 Canal St. New York City, Columbia Oraphophone Co., 121
West 20th St. Omalia, Neb., Columbia Oraphophone Co., Eighth
and Jackson Sts. Philadelphia, Pa„ Columbia Oraphophone Co.,
40 N. 6th St. Fittsbnrtrh, Columbia Graphopbone Co., 632-640
Duqueene Way. Salt l,al<e City, Utah. Columbia Stores Co.,
221 South West Temple. Seattle, Wash., Columbia Oraphophone Co., 911
Western Ave. Spokane, Wash., Columbia Store* Co., 161 South
Poet St.
St. liouis, Mo„ Columbia Graphophone Co., 1127 Pine St
Tampa, Fla., Tampa Hardware Oo.
Headquarters for Canada:
Colombia Oraphophone Co., 54-56 WelUnston St., West, Toronto, Out.
Exmcativm Officm
COLUMBIA GRAPHOPHONE CO.
Gotham National Bank Building New York
TEST IT.
OUR VICTOR
Record Service
has a reputation for eificiency. Suppose you try it.
E. F. DROOP & SONS CO.
1300 G. STREET. WASHINGTON. D.C. 231 N. HOWARD STREET. BALTIMORE. MD.
WUliam Volker & Co., ^i-ASUj;:;:c".r '"
r ■
DISTRIBUTORS OF Complete Pathephone and Pathe Record Stocks. The best proposition for the progressive dealer.
Sherman.^ay & Gp^
San Francisco, Los Anselei, Portland. Seattle, Spokane PACIFIC COAST DISTRIBUTORS OF VICTOR PRODUCTS
The PERRY B. WHITSIT CO.
Distributors of
Victrolas and Victor Records
COLUMBUS, OHIO
W. J. DYER & BRO.
DYER B'LD'G. ST. PAUL. MINN. NORTHWESTERN DISTRIBUTORS
OF THE
VICTOR
Machines, Records and Supplies
Shipped PromptIr to all Points in the Northwest
Mickel Bros. Co.
Omaha, Nebraska Des Moines, Iowa
Victor Distributors
Wholesale Exclusively
EASTERN TALKING MACHINE CO.
85 Essex Street, Boston
VICTOR DISTRIBUTORS
Every talking mschlns iobber In thlt country should bo rsprstantxl Is tlilt dopsrtmsnt, ns matter what kind he handles or where he Is located. The cost Is slight and the advantage is great.
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I ARTICLES OF INTEREST IN THIS I I ISSUE OF THE WORLD I
I Ready Reference for Salesmen,
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Dealers and Department Heads
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Retail Dealers May Form National Association 3
Making the Display Window a Real Force iot Developing Business 4
Importance of Correct Selling Methods 8
Keeping Alert to the Value of New Ideas . . 9
Co-operating With the Dealer in Winning Success 8
The Influence of the Talking Machine Artist on Business ' 8-9
Staging a Home-Town Booster Week as a Business Developer 11
Five Outstanding Rules for the Successful Handling of Instalment Accounts 15-16
Development of the Talking-picture Idea.. 21
Salesmanship Is Again in Fashion ..... 27
Memorial Day Publicity as a Means of Attracting Attention to the Store 29
Influence of Various Tsrpes of Music on the Human Being 35
The Advertising of Musical Instnunents in New York 37
The Value of Technical Education for the Individual 47
Noteworthy Entertainment of Talking Machine Men 51
Using the Operatic Idea for Window Display • 65
Concentrating on Musical Merchandising Ideas 73
The Great Victor Educational Conference in Chicago 87-93
Important Discussion on Instalment Prices by St. Louis Trade 116
Saying It With Music on "Mothers' Day" a Clever Sales Idea 128
C. G. Steger Tells Why Fundamental Conditions Are Soimd 140
Why the Jobber Who Helps the Retailer Helps Himself 142-143
Leading Orchestra Leaders Tell the Most Popular Hits • • 147
Music Publishers Welcome New Sales Outlets 147
Canadian Copyright Situation of Great Interest to the Trade 158
Keeping Track of Engagements and Weddings for Business PiuT>oses 163
Capitalizing the Baseball Season in Window
Display 163
Robert Gordon's Page of Sales Suggestions 163 Latest Budget of Talking Machine Patents. 181 Record Bulletins Issued by the Leading Companies 183