The talking machine world (Apr-June 1921)

6 THE TALKING MACHINE WORLD May 15, 1921 IMPORTANT TO THE TALKING MACHINE TRADE Lower Prices for Record Albums Yes, due to lower costs, we are making substantial reductions in prices. We solicit your orders and correspondence. OUR ALBUMS ARE MADE TO CONTAIN VICTOR. COLUMBIA, EDISON, PATHE, VOCALION AND ALL OTHER DISC RECORDS SELECTING THEIR FAVORITES NATIONAL PUBLISHING CO., 239 S. American St., PHILADELPHIA, PA. THE PERFECT PLAN LYRAPHONE CO. IN NEW QUARTERS TETRAZZINI AUTOGRAPHS VICTROLAS Announces Removal of Its Plant to New Factory Building in Newark, N. J. Visits Sherman, Clay & Co. Store in Sacramento and Delights Staff With Her Graciousness The Lyraphone Co. of America, manufacturer of Lyric records, whose plant has been located at 117 Mechanic street, Newark, N. J., announces the removal to its new factory at 704 South Eleventh street, Newark, N. J. The new home is almost a block square and was the former home of the American Piston Ring Co. It has been undergoing alterations during the past few months and entire new equipment has been installed. The new home now allows the Lyraphone Co. to confine every process of the manufacture of its product to one building, with the exception of recording, which is done in its New York studios. The factory is splendidly located in regard to shipping facilities and the company expects to be able to give its distributors and dealers excellent service from the new quarters. There has been a decided increase in production. Sacramento, Cal., May 2. — During the recent visit of Luisa Tetrazzini, the famous operatic connected with this estabhshment. Before she left she autographed several Victrolas and records and complimented Mr. Van Horn and the balance of the staff on the artistically arranged warerooms in which the Victrola and Victor records are displayed and sold to the public. COLUMBIA'S NEW MUSIC STORE A music store at 430 Locust street, Columbia, Pa., under the proprietorship of Mr. Wirth, formerly the manager of the Home Music Co., of that city, was opened a week ago. Mr. Wirth has secured the sole agency for the Columbia Grafonolas and records, which fact should be enough to assure him the continued good-will and patronage of his long list of friends and the making of many more. TALKING MACHINE MEN OPTIMISTIC EvansviUe April Trade DvHl Thus Far, but Signs Point to Banner May Business EvANSViLLE, Ind., April 25. — While the month of April, thus far, has brought little improvement in the talking machine business, dealers here are taking a most optimistic view-of the situation and are firm in the expectation that a few weeks hence a decided change for the better will set in. All are agreed that May will see a trade stimulus in the talking machine lines such as has not prevailed for six months past. There is confidence galore among the dealers in this territory, for already some signs of improvement in certain lines are to be noted and collections are better. From the rural communities come the most encouraging reports where farmers are planning to plant bumper crops again this year despite the fact that prices of farm products are a little disappointing to them. Famous Artist in Sherman, Clay Store soprano and Victor artist, when she sang at the State Armory here, she called at the local warerooms of Sherman, Clay & Co. and became acquainted with the capable Victor sales force The Apollo-Phone Player Co. has been incorporated under the laws of the State of New York with a capital stock of $50,000, for .the purpose of making phonograph-player devices. Those interested in the new organization are: A. Melt'/tr and M. Lazarus. Peerless Superiority Demonstrated Q In every line of business there is a leader — -some one manufacturer who blazes the trail that others follow. Q By timely action in providing the trade with a perfected album interior for Victrola No. 80, Peerless has again demonstrated its leadership in the Album industry. CL, Whether it is a slogan or a new album, Peerless originates — that, combined with top-notch quality and honest workmanship is the secret of Peerless popularity and success. Peerless Album Company Phil Ravis, Pres. 636-638 Broadway Atlanta Office, 74 Forsyth St. Boston Office, 20 Sudbury St. Manufacturers and patentees of the original indestructible wooden back album. Write for revised prices. Showing Victrola No. 80 with Peerless equipment. Sets also furnished for all other flat shelf machines. New York Chicago Office, 59 E. Van Buren St.