The talking machine world (Apr-June 1921)

May 15, 1921 THE TALKING MACHINE WORLD Foremost Exponent of NewDay Tyfie of Phonograph Successful phonograph merchants know that today the phoiwgraph is more than a musical instrument. It is used for beautifying the house. It must harmonize with other furniture, and as a consequence phonograph design is daily becoming more artistic. This development can be expected primarily from master craftsmen of the cabinet-maker's art — men who for long years are steeped in the fashioning and designing of woodwork. It is a natural step that the Widdicomb Furniture Company, fine furniture designers since 1865, should be the leaders of this new-day type of phonograph. The artistic and beautiful cabinet designs of Widdicomb phonographs are from the hands of expert woodworkers and portray faithfully the various period styles which they interpret. Widdicomb console models are made with divided top, partitions for albums, automatic stop and patented tone control. The Widdicomb plays all records. The price range covers an extraordinarily large field, from $95.00 to $325.00. Write for the latest Widdicomb catalog and the full facts of the Widdicomb dealer's franchise. PHONOGRAPH Q)7ie Aristocrat of Phonographs Experts Now Give the Real facts of Widdicomb Tone Supremacy PHONOGRAPH merchants all over the country are daily inquiring the real reasons for Widdicomb tone supremacy. Every day now letters are coming to us telling of the remarkable tonal qualities in the Widdicomb phonograph and how this has materially increased sales. Scientists Tell the Facts Some years ago Widdicomb scientists in their development of the phonograph determined to estabHsh tone supremacy for the Widdicomb. In their scientific experiments they found out that in order to do this it would be necessary to eliminate vibration and metallic harshness in the playing of all records. They worked for many months in order to develop their ideal. Thousands of dollars were expended before they accomplished what they sought. And to-day they have perfected their invention. They have made possible the playing of all records without the slightest metallic harshness or vibration. This great feat was accomplished by the invention of the Widdicomb Amplifying Tone Chamber. It is the final result of construction based upon scientific laws. With this new tone chamber it rs possible to play all makes of records on the Widdicomb without the least bit of "blasting." In addition Widdicomb scientists have accomplished two additional results. First, the Widdicomb Amplifying Tone Chamber does full justice to the lower as well as to the higher musical notes, and second, when playing an orchestral record, the deeper, richer tones are given equal prominence. Gives Tone Supremacy The new Widdicomb Amplifying Tone Chamber gives supremacy of tone to the Widdicomb. It made of a patented composition and the sound waves as they pass through it are extended and expanded in the same manner as sound emanates from the human Every day now new evidence comes to us from Widdicomb dealers of the Widdicomb supremacy of tone. It increases sales and piles up profit. It makes phonograph selling easy. Let us send you the full details of the Widdicomb line and the 1921 franchise. The Widdicomb Furniture Company Grand Rapids, Michigan Fine Furniture Designers Since 1865 PHONOGRAPH istocrat of Phonographs JViddicomb Queen Anne Console Phonograph THE WIDDICOMB FURNITURE COMPANY, Grand Rapids (62)