The talking machine world (Apr-June 1921)

May 15, 1921 THE TALKING MACHINE WORLD 105 ACTIVITY PREVAILS IN MILWAUKEE (Continued from page 103) "Dick," as Richard H. Zinke, head of the R. H. Zinke Music Co., is familiarly known, has achieved still more fame for the house by putting into the field a bowling team which won first place in the Milwaukee City tournament with the record high score of 2,932. Not long ago, in the Wisconsin State tournament, the "Zinke Musics" jumped into the lead early in the competition and held it until the final night, when another team nosed them out of first place by a few pins. Later, in the American Bowling Congress at Buffalo, members of the team came in for some big money. Thus the. fame of the team, which is reflected upon the store, has traveled all through the State and nation. Mr. Zinke h one of the pioneer Victrpla dealers of the Middle West and president of the Wisconsin Association of Music Industries. Represented Milwaukee Trade in Chicago The informal club of Victor dealers of Milwaukee, which numbers fourteen, recently was formally organized as the Milwaukee Victor Dealers' Association, with Leslie C. Parker as president and R. H. Zinke as secretary. Mr. Parker, who is president of the Badger Victrola Shop, represented not only the new association, but the Milwaukee Association of Music Industries at the Chicago convention this week. Edison Business Satisfactory Edison business is reported as very satisfactory by the Phonograph Co. of Wisconsin, of 49-51 Oneida street. C. W. Houseman With Lyric Music Co. The Lyric Music Co., Kimball dealer, has acquired the services of C. W. Houseman, of Portland, Ore. He formerly was with Wiley B. Allen Co., at San Francisco, for ten years and later served Reed-French and Bush & Lane at Portland. Doing Well With the Vocalion The J. B. Bradford Piano Co. reports a splendid reception for the Aeolian-Vocalion at both stores since it took over the exclusive representation of the entire Aeolian line on April 15. It continues to handle the Victor and the Sonora. Open Branch in Janesville The Phonograph Record Exchange Co. of America has opened a branch at 108 East Milwaukee avenue in Janesville, Wis., under the management of F. H. Koeblin. New Quarters for Schuster & Co.? It is reported that Edward Schuster & Co., operating three large department stores in Milwaukee and maintaining Victor departments in each, have bought a site of two square blocks at Twenty-seventh and Vliet streets for a proposed new store of the group. The present store, at Twelfth and Vliet streets, probably will be converted into a warehouse when the new store is completed. The original store is at Third street and Garfield avenue, and another at Sixth avenue and Mitchell street. T. G. Lehrner is general manager of the Victor departments. P. M. OYLER MOVES INTO NEW STORE Well-known Music Dealer in Harrisburg, Pa., Now Located in New Headquarters The proprietor of a well-known music store for the past several years at 14 South Fourth street, Harrisburg, Pa., P. M. Oyler, lately moved into his new storeroom at 19 South Third street, that city. A complete and modern music store has been made of the premises after extensive and costly alterations. At the formal opening evening of the new store each patron visiting the latter was given a souvenir by the management. Mahogany characterizes the furnishings of the store throughout, while the decorations are in ivory and gray. Eleven booths for the demonstration of Victor records and machines, player-pianos and rolls, etc., have been installed. The sheet music department has been enlarged and a new addition to the piano department has been made. Q R S, Republic and Ideal rolls will be handled. Lewis Zarker has charge of the sales force, WURLITZER'S FORMAL OPENING New Victrola Store Presents "Artists' Day" as Opening Program — Manager Brennan Prepares Interesting Entertainment for Visitors — Paul Whiteman and His Orchestra Appear Wurlitzer's New York Victrola department, in its handsome building at 120 West Forty-second street, was formally introduced to the New York public by a largely attended "Artists' Day," held on Saturday, April 23; H. A. Brennan, formerly Victor representative in Brooklyn, who is now managing this up-to-date Victor department, arranged an attractive and interesting program for that day. Paul Whiteman and his orchestra were engaged and entertained the many visiting guests during the day, playing num'bers already recorded on Victor records. Mr. Whiteman would play a number with his orchestra and immediately following the Victor record of the same number was played on the Victrola, thereby giving the hearers a very fair comparative test of the Victor record. This feature was received with enthusiasm by the many visitors during the day. In addition to Paul Whiteman Mr. Brennan had secured J. Russell Robinson, the composer of "Margie"; J. Victor Arden, Max Kortlander, Zez. Confrey, all of whom are popular and well-known music roll recorders. These artists entertained during the afternoon by playing their own compositions on the piano and the same selections were then played on a Wurlitzer player-piano. The Wurlitzer Co. announced this opening to New York through the medium of attractive newspaper advertising in all the local New York papers, inviting everyone to attend its first "Artists' Day." Mr. Brennan states that it was announced as "Artists' Day" because it was the first of a series which he intends to hold from time to time during the year, securing each time various artists who make Victor records and popular music roll recorders. The Wurlitzer store was fittingly decorated for the occasion and especially attractive were the huge floral tributes presented by the Victor wholesale trade of New York. All the Victor wholesalers sent handsome floral gifts in acknowledgment of this very up-to-date and newest Victrola store in New York City. Mr. Brennan states that a large number of people attended the opening and that many names were added to the list of regular sub scribers to the monthly house organ and the Wurlitzer invitation list. Mr. Brennan also stated that his stafif is concentrating its energy upon the promotion of period model Victrola sales, as this well-equipped store is admirably adapted to take care of this class of trade. This latest Victrola store, although opened only a few weeks, has made a very gratifying showing in actual sales of Victrolas and Victor records, and under the able management of Mr. Brennan, with his high-class sales force, it is confidently expected that it will soon become one of the leading retail Victrola stores in the country. MAKE CAPITAL OF BASEBALL SEASON Penn Phonograph Co. Co-operating With Dealers in Featuring PennVictor Dogs in Special Window Displays During Ball Game Season Philadelphia, Pa., May 9. — ^During the baseball season of last year individual dealers have made excellent use of the Penn-Victor dog, produced by the Penn Phonograph Co., Inc., of this city, in window displays. One of these displays was cited by a noted advertising critic as an excellent example of timely display. Realizing the attraction value that these baseball displays had last year, the Penn Phonograph Co., Inc., is co-operating with the dealers in a novel manner through the special decoration of dogs for this purpose. The Penn-Victor dogs have also been used for other timely events outside of the realm of baseball. Last year, in Boston, on the day of the Yale-Harvard game, one enterprising Victor dealer set up a gridiron in his window and had the opposing elevens made up of Penn-Victor dogs. T. W. Barnhill, president of the company, reports that these dogs have earned for themselves great popularity and that new ideas for their use in display purposes are being constantly forwarded to him by dealers. JOIN VAN VEEN FORCES Van Veen & Co., Inc., manufacturers of hearing booths, record racks and store equipment for the talking machine dealer, have announced the appointment to their sales staff of W. B. Richards, covering Chicago and the Middle West, and J. J. Vandergrift, who will cover, the territory East and South of Pittsburgh.