The talking machine world (Apr-June 1921)

May 15, 1921 THE TALKING MACHINE WORLD 175 EDISON BELL HONERreORDSd CABLE "PHONOKINO. LONDON" ARE THE GREATEST VALUE FOR MONEY PRODUCED IN GREAT BRITAIN TEN INCH DOUBLE SIDED NEEDLE CUT PLAY ON ALL GRAMOPHONES Catalogue contains 4000 Titles by the Premier Artistes, Instrumentalists, Orchestras and Bands of the British Empire DEALERS PREPARED TO DO BUSINESS ARE INVITED TO COMMUNICATE W1TH1 Proprietors «nd Manofactiirers, J. E. HOUGH, Ltd., 62 Glengall Road, London, S. E. 15, England FROM OUR LONDON HEADQUARTERS — (Continued from page 174) termed national airs, by the famous 1,000-guineaprize-championship iband — the St. Hilda Colliery, whose "Reminiscences of England," Parts I and II, is really magnificent playing. A special feature is a cornet solo of "Home, Sweet Home," rendered throughout in admirable style. No. 2122, "Omaha," waltz, and "Avola," one-step, are tunefully played by the Black Diamond Band, very well recorded. No. 2126 carries the "Witches' Dance" and "Papillon," two morceaux, which give scope for some pretty work by John Amadio and his flute, with piano accompaniment. Of the three vocals an outstanding success is No. 2123, on which is recorded "In Old Japan," a somewhat dreamy love song, and "Japanese Sandman," a more vigorous ditty. Both are well sung by Robert Woodville, and particularly in the latter song the musical accompaniment provides some pretty effects. On No. 2124 Herbert Payne offers "I'll Be With You" and "Pretty Kitty Kelly," the latter being very attractive in style and tunefully catchy. Foster Richardson is heard to good advantage in "The Sea Makes a Man a Man" and "King of the Clouds" on record No. 2125. A New Film Record An invention has been placed at the disposal of the National Institute for the Blind which, if it comes up to anticipations, will enable those deprived of sight to hear a novel or a speech read to them, instead of picking it out laboriously through many pages of the Braille system. The voice that reads the novel is photographed onto a film and the application of light to the film produces audible speech. The invention is roughly this: Just as the cinema takes records of passing scenes, the invention of Mr. GrindellMatthews records voice sounds on a film. This film can be placed in a machine as the picture film is placed in a projecting lantern and it will project the voice sounds. A long novel can be recorded on 1,000 feet of film, which if it were attempted to produce on gramophone discs would require at least a couple dozen. Winner Record News Dealers should not fail to acquaint themselves with details of the "cut-outs" decided upon by the Winner Record Co. About 120 records will be deleted from its catalog, a new edition of which is to be issued shortly. . In connection with the foregoing an exchange scheme was introduced, and, being planned on a fair basis, most dealers took advantage of it. The company has recently drawn attention Horn, Hornless and Table-Grand GRAMOPHONES FOR EXPORT Ploaso State Your Requirements REX GRAMOPHONE CO. 2 Elizabeth PUce RiTington Street, LONDON, E.C. 2, England Cable Addreu *'Lyrec<x&c. Laadon** to its very, complete service for machine repairs and renewal parts of motors and also that it can still supply from stock two-minute reproducers for various models of Edison Bell and Edison phonographs. As the result of much patient experiment the Edison Bell chromic gold-plated needle is officially described as good for ten records. It is certainly a very satisfactory needle from the viewpoint of reproduction. The Winner people continue to favor us with regular monthly issues of acceptable titles on their well-known Winner discs, there being a good lot of "sellers" on the latest program, and oversea dealers are invited to register their names with the company, who will supply all imformation as to trading terms, etc. A New "His Master's Voice" Motor Advice reaches me of the introduction of a quadruple spring motor by the Gramophone Co., Ltd. There are two barrels, each containing two springs. Although it will run for quite thirty minutes the winding up takes only one minute. As a piece of mechanism it is a triumph of engineering skill and represents by far the best motive power equipment ever put into a gramophone. The company is fitting it in the cabinet grand models. GREAT ADVERTISING CONFERENCE Prosperity, Based on Industry and Integrity, to Be Theme of World Advertising Convention Prosperity, based upon the great business principle of industry and integrity, will be the theme of the forthcoming World Advertising Convention, to be held in Atlanta, June 12-16. Practical help in the solution of the problem involved in maintaining prosperity despite the shifting situation of changing markets will be afforded all large and small buyers of advertising space attending the convention. Outstanding features of the big advertising conclave will be a practical merchandising conference for the retailer, open to all delegates, and educational discussions looking toward definite helps for the financial advertiser, newspaper man, poster advertising man, export advertiser and for all those interested in every phase and complexion of advertising. Truthful advertising and the square deal generally will be given much impetus at the convention, this paramount issue of publicity being allotted much time for discussion according to the sessions' program. A striking feature of the Atlanta meeting will be the great exhibit of American and foreign advertising under the direction of Charles H. Mackintosh, of Chicago. This exhibit will include a number of notable advertising campaigns, which will be explained by the men who planned them. It will also show representative displays from England, France, Germany, Holland, China, Japan, Australia and South America. This will not be an exhibit designed to sell advertis ing space or the tools of advertising — the seller will be forgotten and the exhibit will be educational and solely for the benefit of the delegates. The convention will not be lacking in elaborate entertainment features, this phase of the meeting's hospitality being left in competent hand's. All business men and women, even those not members of the Associated Advertising Clubs, are invited to attend the convention. Special railroad rates have been granted to those making the journey to Atlanta, consisting of a fare and a half for the round trip. P. S. Florea, general manager, 110 West Fortieth street. New York, will provide all information apropos hotel reservations and other matters aflfecting the convention. JAPAN'S BIG FAIR IN 1922 The fine arts are to have a conspicuous place in the World's Fair to be held in Tokyo in March, 1922, according to the World Salesman, which recently made announcement of the exhibition next year. The fair will be the largest of its kind ever held in the Nippon empire. It will consist of two blocks, connected by cable cars, which will comprise halls for .educational, agricultural, electric, forestry, chemical, industrial, dyeing, fine arts and botanical exhibits. "The Music Without the Blur!" 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