The talking machine world (Apr-June 1921)

June IS, 1921 THE TALKING MACHINE WORLD 17 PHONOGRAPH QTjc Aristocrat o/" Phonographs Experts Tell Why The Widdicomb Amplifying Tone Chamber Gives Supremacy of Tone^ — The New-Day Type of Phonograph (Important to Phonograph Merchants) EVERY day now phonograph merchants, men of long experience in this business, write us telling how the remarkable tonal qualities of the Widdicomb increase sales. Hardly a day goes by that we do not get at least a dozen letters of this nature. These men, dealers who are successful merchandisers, say that the Widdicomb Amplifying Tone Chamber marks a new epoch in phonograph history. They all agree that this has been a big factor in the increase of Widdicomb business. And now Widdicomb experts are telling us what this Amplifying Tone Chamber accomplishes. A New Factor in the Phonograph Big Demand Widdicomb scientists have now invented a new factor for the phonograph. It is the Widdicomb Amplifying Vibrationless Tone Chamber. This Tone Chamber accompHshes three main results. First: It is now possible to play all makes of records on the Widdicomb without the slightest vibration or metallic harshness. This in itself is an extraordinary feature. It gives the Widdicomb a clear, melodious, restful tone. There is not the slightest trace of harshness or metallic grinding which heretofore has been common in most phonographs. Second: When playing an orchestral record on the Widdicomb, the deeper, richer notes are given equal prominence. This is an exceedingly rare quality. It marks a big step forward for the Widdicomb. Third: Full value is now given to the lower as well as to the higher musical tones. This feature, now e.xclusive in the Widdicomb, has never before been possible in a phonograph. Exclusive Features — Big Sales These three big exclusive features are directly due to the Widdicomb Amplifying Tone Chamber. It gives the Widdicomb supremacy of tone and makes greater sales possible for Widdicomb dealers. The exclusive Widdicomb Amplifying Tone Chamber is made of a patented composition that positively eliminates vibration. The sound waves as they pass through it are extended and expanded so that you get full tonal value without "blasting." In other words, it simply reproduces more truly. The Widdicomb is truly a new-day type of phonograph. Dealers who sell the Widdicomb feel confident that they sell a phonograph of the highest quality, unequalled in tone, distinctive in appearance and richer in special features than any other phonograph on the market. Let us send you the detail's of the 1921 franchise. The Widdicomb Furniture Company Grand Rapids, Michigan Fine Furniture Designers since 1865 Phonograph merchants know that the trend in the phonograph world is toward better and more artistic design. Today the phonograph is more than a musical instrument. It is used to enhance the beauty of the home and necessarily must blend with the other furniture surroundings. This development in the new type of phonograph can only be expected from master craftsmen of the .cabinet-maker's art. It is but natural, therefore, that the Widdicomb Furniture Company, fine furniture designers since 1865, should be the leaders of this new-day type of phonograph. Many Period Styles Widdicomb console phonographs are made in many period styles. Each model portrays handsomely the fine art of true period interpretation. The artistic cabinet designs and the finish of the Widdicomb are the result of an organization which has more than 50 years of splendid reputation behind it for skill in the art of wood fashioning. Widdicomb console models contain many distinctive features in design. Chief among these are divided top, partitions for albums, automatic stop and patented tone control. The Widdicomb plays all records and Widdicomb prices range from $95.00 to $325.00. Write for the latest Widdicomb catalog and the full facts of the Widdicomb dealer's franchise. The graceful cabinet pictured above is the Widdicomb Early American console model. This remarkable machine lists for $190.00. There is not another phonograph on the market like it at the price.