The talking machine world (July-Dec 1922)

UX) THE TALKING MACHINE WORLD July IS, 1922 FROM OUR CHICAGO HEADQUARTERS— (Continued from page 99) never before seen John Steel in person. Some of them thought he would be a great big barrelchested tenor. They had been led to believe this by reason of hearing his powerful voice on Victor records, but what they really found in John Steel was a young and unpretentious man with a wonderful voice, who in appreciation for the little luncheon gave a few of his selections. Needless to say, each and every one of the guests were thrilled with the singing. New Sales Stimulator W. McK. White, of the White Mfg. Co., Goshen, Ind., was in Chicago recently intro A Giant Size Tungs-tone ducing a very novel trade stimulator to the Chicago trade. The article in question is a giant size Victor Tungs-tone stylus to be used for window and store display. It is an enlargement of the famous Victor Tungs-tone needle magnified 110 times. It is six feet long and seven inches in diameter. Although it is made of steel, its actual weight is but ten pounds and its shipping weight is thirty pounds. It comes in two parts and telescopes in the center. Mr. White claims that a number of dealers have found the giant needle especially effective for window display, and that it has attracted many customers into the dealers' store seeking information concerning the stylus. The giant stylus is manufactured by the White Co. at its Goshen plant and will soon be offered to the trade through jobbers. The illustration herewith shows the immensity of the article. The man shown in the picture is W. McK. White in person. Western Music Shop Opens Store The Western Music Shop has opened a new store at 2451 West Forty-seventh street. Unico equipment consisting of audition rooms, record racks, service counters, sales stimulators and lighting units. The community which it serves offers an excellent opportunity for a phonograph shop and prompt and complete success is expected. Daily Papers Boost Wallace The famous Wallace reducing records are being featured by daily newspapers throughout the country, which have been taking advantage of the opportunities offered and are putting on contests for stout ladies. The way they have been doing it is to form "lose a pound a day" clubs. The Tribune, of Terre Haute, Ind., was the first to bring out this method of advertising records. Here's the way they did it. Down in Terre Haute is the big Root Dry Goods Co., which has a large Victor department. The store recently took on the Wallace reducing records and began pushing them with advertisements in the daily papers. The attention of the Tribune was called to the success of this new line of merchandise by the Root Co. and Anna Bowles Wiley, the feature writer of the Tribune, came out to cover the story. We are told that her report caused the editors to get busy and form a "weight-losing club" for the fat women of Terre Haute. The Tribune offered a $25 prize to the woman who should lose the largest amount of weight in a given time by means of the Wallace record, and the Root Co. offered an additional $50 prize to the winner. The offer of these prizes put considerable pep into the contest, so that by the time the opening day rolled around two hundred and fifty Terre Haute women were signed up. From this group three classes were formed, each of which was given an hour's lesson per day. A trained demonstrator from the Wallace Institute was placed in charge of the contest. Each of the 250 women bought a set of Wallace reducing exercises. Moreover, the Root store, as part of the program, sold a gymnasium outfit to each contestant. The affair made such a Reducing Class of Root Dry Goods Co. tremendous success that other papers throughout the country immediately began taking it up. The second paper which tied up with the idea was the Toledo News Bee, which connected with the Lion Dry Goods Co., of Toledo. The same success was scored in this case, and, in fact, is being scored wherever these contests are being put on. So numerous have been the requests to the Wallace Institute for trained demonstrators to carry on like contests that a new department has been established in the Wallace Institute for taking care of this business. The function of the new department is to take all inquiries and arrange them in circuits, as in the theatrical iiimiiiiiiiiimiiimiiiiiiiiiiiiiimiiiimiiimiin M^^M^^MM E7 RADIO PHONOGRAPH A COMBINATION CABINET Made so you can install Radio Panel or Panels In One Side and Phonograph in the Other This cabinet is Flexible to the wants of your trade — can even be sold by the dealer to the Radio Enthusiast who wishes to install his own Radio Set. Made in Quantities and Carried in Stock by Us— so can give you Prompt Service on "Hurry-Up" Orders, Large or Small. tor^ To THE WOLF MANUFACTURING INDUSTRIES Sales Offices 123 WEST MADISON STREET Chicago, 111. Factory and General Office 110-126 3rd STREET Ouincy, 111. 11