The talking machine world (July-Dec 1922)

July 15, 1922 THE TALKING MACHINE WORLD 101 FROM OUR CHICAGO HEADQUARTERS— (Continued from page 100) field. In other words, bookings are being made in such a manner that when the Wallace demonstrator leaves the Chicago office she follows a route over a given territory and arrives in each place where the contests are to be held on date. Arrangements are also made for weekly bookings. All the Wallace accounts that have put on contests of this nature have reported tremendous success in the new venture. They have all said that many talking machines, especially portables, have been sold to members of the classes. All these accounts say that their success is far greater than they had anticipated. C. G. Steger Gives Reasons for Optimism Under the caption, "Piano and Talking Machine Sales Grow in Volume," C. G. Steger, president of the Steger Piano Mfg. Co., in a recent issue of the Chicago Daily Journal, referred to general conditions, in part, as follows: "The talking machine and piano business has been getting better since the first of the year and promises to be satisfactory this Fall. The demand indicates a preference for the more expensive instruments. Buyers are insisting upon receiving the utmost value for their money, but are willing to pay for the best, realizing that it is the most satisfactory in the long run. Grand pianos are selling better, comparatively, than uprights. During the last year, instead of shutting down, Steger factories were kept going and orders were received in sufficient numbers to enable us to keep our organization busy. "The music industry is on a strong financial basis. There has not been any overproduction of pianos or recklessness in offering selling terms, such as prevailed about seven or eight years ago. It is to be hoped that the banks will discourage any attempt to return to the old destructive 'wildcat' sales terms. "Many manufacturers have taken losses as a result of the trying conditions of the last year. With favorable factors looming up, such as the encouraging outlook for the steel industry, extensive building construction work now under way, betterment in the employment field and the growing buying power of the farmer, there is cause for optimism. This is best indicated by the just secured Booth No. 13 in Section A at Chicago's Pageant of Progress, which will be held during the latter part of the month on Chicago's Headquarters of C G. Steger. "Well Equipped With Business Tools," Says System. constantly increasing volume of orders. Crop conditions are fair and sentiment in the agricultural sections is improving considerably — which means added activity for the music industries." Jewel Phonoparts Co. at Pageant A. B. Cornell, of the Jewel Phonoparts Co., has big municipal pier. Three new tone arms, which will be marketed by this concern in the Fall, will be on exhibition. The Jewel Co. has been working for months on various refinements and improvements, which are said to have never been offered before on any (Continued on page 102) Supersensitive Head-Set For Commercial and Private Radio Service LIST PRICE $7.1 The Sterling 3000 Ohm Supersensitive Radio Head -Set embodies the very latest electrical and mechanical features of head -set design. Adjustable — with patent leather replaceable covering] on head band making it perfectly sanitary. ' Guaranteed against mechanical or electrical defects. STERLING DEVICES CO. Manufacturers of the celebrated line of Sterling Reproducers, Tone Arms and Attachments 1819 Carroll Avenue Chicago, 111.