The talking machine world (July-Dec 1922)

July 15, 1922 THE TALKING MACHINE WORLD 119 RED SEAL CLASSES IN NEW YORK First Class Under Auspices of Victor Wholesalers of Metropolitan District Holds Sessions at Hotel Pennsylvania This Week With One Hundred in Attendance — Second Class Will Meet on Monday, July 17, at Same Place INSPIRING BUSINESS TALKS The first of the Red Seal salesmanship classes under the auspices of the Victor Wholesalers of the New York metropolitan district, opened at the Hotel Pennsylvania on Monday of this week, July 10, and continued daily up to -and including Thursday. About one hundred members of local retail sales organizations attended the classes, two sessions being held daily from 9 to 12 a. m. and from 2 to 5 p. m. The course at the school was very similar to that covered at the Red Seal School in Camden, although in condensed form, and followed along the lines of the Red Seal classes that have been held in Buffalo, Washington and other cities. F. A. Delano, in charge of the Victor Co.'s classes in salesmanship at the factory, was in charge of the course, and among those who gave talks during the week was Mrs. Frances E. Clark, head of the educational department of the Victor Co. Following the close of the school on Thursday afternoon those who attended the sessions were taken in automobiles to Brighton Beach where they enjoyed dinner and dancing at the Hotel Shelburne and later attended the vaudeville show at the Brighton Beach Theatre as the guests of the metropolitan wholesalers. Although all the wholesalers co-operated in the holding of the classes the arrangements of the details for the school were in the hands of a committee consisting of J. Newcomb Blackman, of the Blackman Talking Machine Co.; L. L. Spencer, of the Silas E. Pearsall Co., and Charles B. Mason, of the New York Talking Machine Co. Beginning next Monday, July '17, the second and final class will begin its sessions at the Pennsylvania with a registration of about seventy-five. The second class will end on July 20 and the course will be the same as that of the first class. LUDWIG & CO. ENLARGING STORE Wilkes-Barre, Pa., July 10. — The Simon Long Building, headquarters of Ludwig & Co., talking machine and musical instrument dealers, is being remodeled in order that the enlarged business oi the concern can be taken care of in an efficient manner. The company is considered the largest house in this section of the State, and when the alterations are completed it will be one of the most attractive in the East. The remodeling includes the installation of a number of booths for record demonstration purposes, new show cases, larger window space, etc. GETTING AFTER THE NEWLYWEDS Cline-Vick stores in Indiana send special and attractive cards of congratulation to all newly cJO^ HEALTH^ ^ BRIDE GROOM WE MLLS/WE VOUR UiCTRQLA UNTiL AFTER THE HQNEVMOQN KB G>n£raf ulaf ions Ifhr.aiS Ttlrs. CLINE VICK STORES THE VICTROLA Cleverly Designed Greeting Card married couples in the towns where their stores are located and incidentally offer suggestions that mean Victrola sales. Metropolitan Victor Dealers Enjoy Talks by J. T. Lange, Abram Davega and J. W. Schwetz at Knickerbocker Co. Meeting in New York The Knickerbocker Talking Machine Co., Victor distributor, New York City, invited metropolitan Victor retailers to attend a lecture in the concert hall of the company at 138 West 124th street, on Thursday, July 6, at 2 p. m. Joseph T. Lange, educational manager of System Magazine, talked interestingly on "Salesmanship in Selling Merchandise," and gave many valuable suggestions that were applicable to the talking machine retailer in the conduct of his business. Previous to Mr. Lange's talk Abram Davega, president of the company, spoke on "Selling Good Business." He said in part: "You, yourself, have got to be sold on good business, and I am sold on this idea. I know that there is absolutely nothing the matter with business conditions." Mr. Davega pointed out how the dealer who was sold on the idea of good business was far better equipped to overcome obstacles and urged the spreading of this doctrine. He analyzed conditions leading up to the present time and told of a letter recently received from the Victor Co. stating that students of business conditions say that the 1922 Fall season will be the best business season we have had in two years. "If things are slack during the Summer don't give up and go away for a two months' rest, but just knuckle down to business and plan out a systematic campaign," stated Mr. Davega. "There are hundreds of good business ideas. You have to be sold on good business before other ideas can be carried out to improve your business." Another talk which was intensely practical and inspiring was given by Joseph W. Schwetz, vicepresident of the Knickerbocker Talking Machine Co. Although thoroughly experienced in the talking machine business from both the retail and wholesale angles, this is said to be Mr. Schwetz's first speech. The subject was "How to Conduct Your Business," and represented Mr. Schwetz's twenty years' experience in talking machine merchandising. The Ideal Furniture Co., of Hazard, Ky., Columbia dealer, is planning to move into a new five-story building about September 1. "One handle handles it" Outing TALKING MACHINE Patent Pending Size: 8 in. x 14 in. x 15 in. Weight : Complete, including album, 22 lbs. Perfection in a Portable Phonograph Made in Mahogany and Fumed Oak Finishes THE OUTING is the most complete and up-to-date graph ever made. It is unique and attractive in design. Superior tone q give years of satisfactory service. GENERAL PHONOGRAPH CORP. New York Distributing Division 15 West 18th Street New York, N. Y. CABINET & ACCESSORIES CO., 145 East 34th St., New York, N. Y. BRISTOL & BARBER 3 East 14th St. New York, N. Y. THE GBAFONOLA CO. OF NEW ENGLAND 174 Tremont St., Boston, Mass. JOBBERS: GEO. C. ULRICH VOC'ALION CO. & CO. OF OHIO 718 Lincoln Bldg., Cincinnati, O. Philadelphia, Pa. A. J. HEATH & CO. 27-29 So. 7th St. Philadelphia, Pa. IROQUOIS SALES CO. 210 Franklin St., Buffalo, N. Y. I TICA'S GIFT & JEWELRY SHOP Ctica, NT. Y. DAVENPORT PHONO. & ACCESS. CO., 217 Brady St., Davenport, la. VOCALION CO. OF OHIO Cleveland, O. BURNHAM, STOEPEL & CO. 101 East Larned St., Detroit, Mich. WALTER S. GRAY CO. 942 Market St., San Francisco. Cal. portable phonouality. Built to J. K. POLK FCRN. CO. 294 Decatur St., Atlanta, Ga. CANDIOTO PIANO CO. 120 S. Limestone St., Lexington, Ky. WM. ANDERSON PIANO CO. 79 Eighth St., S., Minneapolis, Minn. RICHMOND SPORT & SPECIALTY SHOP (Newton Corp.) 616 E. Broad St. Richmond, Va. There are still several good States and large Cities open. Full details or samples will be furnished responsible jobbers on application. Outing TALKING MACHINE CO., Inc. A. J. COTE, President MT. KISCO, N. Y. Dealers in Mexico and Cuba should send orders and inquiries to R. C. ACKERMAN 291 East 162nd Street New York, N. Y. Foreign Export — CHIPMAN LIMITED 8-10 Bridge Street New York City Cable Address, CHIPMUNK, New York