The talking machine world (July-Dec 1922)

July 15, 1922 THE TALKING MACHINE WORLD 125 AMONG THE LEADING FIFTY Four Talking Machine Manufacturers in List of Leading Advertisers — Victor Talking Machine Co. Is the Second on the Entire List In the July 6 issue of Printers' Ink there appears an interesting table showing the amount of money spent by fifty advertisers in thirty-six publications during 1921. These data were compiled by the Curtis Publishing Co., of Philadelphia, and the compilation does not include the total advertising investment of the concerns in question. The great majority of these companies are heavy users of newspapers, farm papers, outdoor advertising, window displays, etc., and the figures, therefore, constitute only a certain proportion of their expenditure. It is interesting to note that four prominent talking machine companies are included in this list of fifty leading advertisers. The Victor Talking Machine Co. is second on the entire list, with an expenditure of $1,239,693 in the thirtysix publications comprising the estimate. The leader of the list is the Joseph Campbell Co., manufacturer of Campbell soups. The Columbia Graphophone Co. is seventeenth on the list with an expenditure of $497,411, while Thos. A. Edison, Inc., spent $326,471 and the Brunswick-Balke-Collender Co. spent $302,975. These figures are especially interesting when it is realized that talking machine manufacturers are the only musical instrument concerns included in this list of fifty leading advertisers. NEW PHYSICAL EXERCISE RECORDS Victor Talking Machine Co. Puts on Market Sets of Three Special Records and Charts Prepared by Prof. Charles H. Collins The Victor Talking Machine Co. has just placed on the market the new Victor physical exercise records which are now being delivered to wholesalers and dealers. The outfit consists of three double-face records, 10-inch size, covering twelve distinct exercises with appropriate music prepared on a plan and under the supervision of Prof. Charles H. Collins, of the Collins Health Institute, of Philadelphia. The records, with instructions for use, are packed in a durable case which, when opened, shows complete charts and positions for each exercise. The set of three records and container is listed at $3. 0. H. WILLIAMS WITH CHAPMAN O. H. Williams, well known in talking machine circles in Greater New York and who was formerly actively engaged as general manager of the Halsted Williams Co., Brooklyn, is now located in Rochester, N. Y., as representative for E. J. Chapman, Victor distributor for New York State. Mr. Williams has had wide experience in the Victor field, which covers a period of many years. He was a traveling representative of the Victor Talking Machine Co. for a long time and also was connected with two wellknown Victor wholesalers and is well qualified to promote dealer interests in his present connection. Since joining the Chapman organization, three months ago, he has been able to establish many new and desirable accounts and no doubt will prove himself a valuable man for this wholesaler in every respect. VICTOR CO. PLANS EXTENSION Camden, N. J., July 8. — Approval was given by the Street Committee of the City Council here to a request of the Victor Talking Machine Co. that the city vacate Ambler street from Cooper to Penn streets. The Victor Co. agreed to pay the nominal sum of $500 in return for the privilege granted by the city. The company is planning to erect a building in the space to be vacated. Radiophones For Dependability Reg. U. S. Pat. Off. To the list of distinguished houses recently announced as jobbers, De Forest Radio Telephone & Telegraph Company has added ALBANY RADIO CORP. ALBANY, N. Y. The size, prestige and reputation of the music houses that endorse De Forest products should convince the most skeptical dealer that the De Forest Line is the one to which he should tie up. Possessing an old-established radio business, De Forest is not cultivating the talking machine trade for the sake of immediate returns. We would not, if we could, load up phonograph dealers' shelves, nor is there any stock in this company for sale. Consequently, in conferring patronage upon us, which we will accommodate to the best of our increasing capacity, the talking machine dealer may rest assured that he will never be left high and dry with "out-ofdate" merchandise. Nor will we use his "ownership of stock" in our company as compulsion on him to over-buy. The De Forest Line includes MR-6 all wavelength range Receiver, the Everyman Receiver, the Radiohome Receiver, the DT-800 Amplifier, and the Radiobest Receiver For those who build their own sets, De Forest also manufactures Rheostats, Tube Sockets, Coil Mountings, Honeycomb Coils, Grid Leaks, Condensers, Transformers, Crystal Detectors and Switches. General Offices: Franklin Street and Central Avenue Jersey City, N. J. Factories: Jersey City, N. J. Jackson, Mich. "I'm Glad We Own a Radio Phone The fellow who is sure that he knows it all usually lacks the brainpower to know much of anything.