The talking machine world (July-Dec 1922)

104 THE TALKING MACHINE WORLD August 15. 1922 FROM OUR CHICAGO HEADQUARTERS — ( Continued from page 102) State discloses the following, among other facts: H. S. Bassett, of Tuscola, 111., is preparing for increased business this Fall by enlarging and remodeling his retail store. His store is being equipped with the most modern sound-proof hearing and demonstration booths. Tedens' Music Store at Lamont, 111., will also be remodeled and redecorated for Fall business. Mr. and Mrs. W. H. Tedens were recent visitors to Chicago and while here spent a great deal of their time picking out equipment and purchasing goods for the coming season. The store of Barker & Sullivan, at New Rochelle, 111., will be redecorated during the month of August and will likewise be fitted out with up-to-date sound-proof demonstrating and hearing rooms. Changes in Sales Force Harry B. Bibb, sales manager of the Brunswick-Balke-Collender Co., of Chicago, has announced the following sales changes in the sales department supervised by him: K. Mclnnis, who formerly looked after the Milwaukee territory, has been transferred to Detroit, Mich., where he will maintain headquarters. P. H. McCulloch has been transferred from the Brunswick central Illinois territory to Milwaukee, where he will establish headquarters. Both of these changes were effective August 1. Victrola 111 Arrives The Victor Co.'s latest Victrola 111 has just arrived in Chicago. The jobbers are jubilant, likewise the dealers, over this new model. It is very simple in design, but carries the same graceful proportion that characterizes all Victor models. This new instrument is furnished in either mahogany, oak or American walnut. It is equipped with a spring motor, and carries a retail price of $225. When equipped with an electric motor it retails at $265. The new instrument has Victor record albums, twelveinch gold-plated turntable, gold-plated sound box, tone arm, etc. It also carries an automatic stop, speed regulator and speed indicator. It is forty-five and three-quarter inches high, twentytwo and a half inches wide and twenty-four and three-quarter inches deep. F. S. Spofford's Protege F. S. Spofford, who conducts a Sonora shop on the seventh floor of the Republic Building, is receiving congratulations upon the remarkable hit made by his seventeen-year-old protege, Aldo del Missier. The young violinist recently played at Madison, Wis., before the Lions Club, at the executive mansion before Governor Blaine, and again at the home of Mrs. Dawson Butler, who is Mr. Spofford's sister-in-law. This young man is making remarkable progress as a violinist, and Mr. Spofford is seeing to it that his protege is getting the best of training. Barnhart Bros. Add Space A good many years ago some wise old philosopher broke into print with a little line which said: "Actions speak louder than words." What said philosopher really meant is neither here nor there, but the fact still remains that the old adage contains more truth than poetry. In reality we have come into the state of being that really demands action. In the business world action is, as a general rule, proportionate to ability, and when a concern is really active we may justly estimate highly the ability of the men behind the guns. Also we may usually praise the product of that concern. These thoughts were brought to mind recently by a visit paid by the writer to the plant of Barnhart Bros. & Spindler, who manufacture the well-known Scotford tone arms and reproducers, and who do a great deal of die-casting for many concerns throughout the country. The activities noticed out at this plant were very significant and were centered about a building program. The plant of this firm is a very large one and covers a great many feet of ground. The die-casting plant is probably one of the biggest, if not the biggest, in Chicago, but still it is not big enough. Therefore, it has been found necessary to increase the floor space to the extent of an additional story. The plant now housing the die-casting department contains a basement, first and second floors, but within a few weeks the third floor will have been completed and in operation. As soon as this work is finished, the builders will begin adding a third floor to the office building. The additional office space and die-casting department were necessitated by increasing business in the Scotford tone arms and reproducers, as well as in radio parts. The demand for the latter has grown to great proportions during the past few months. This company is supplying everything usable in radio that can be die-cast. Handling Clapp-Eastham Sets The Clark Radio Shop, carrying a complete line of Clapp-Eastham sets and supplies, has been opened in the DeKalb factory building by the Clark Orchestra Roll Co. This retail service has been determined upon as a response to the many local demands for reliable apparatus, and is but an extension of the musical activities of the Clark music roll plant. B. H. Clark, secretary of the company, and a one-time amateur operator, is in charge of the sales of this well-equipped shop. Victor Show Case The Chicago Talking Machine Co. is getting splendid results from the campaign on Victor needle show cases, The case is sold to the dealers for $3 and offers quick service in the sales of Victor needles. It is of all-metal construction, seventeen and one-half inches wide, seven inches high and eight inches from front to back. The door is all glass and the case is indexed on the rear. The case is finished in full mahogany color with gold edges, and-bears the Victor dog trade-mark. Baldwin Sales Force Meets The sales force of the Chicago branch of the Baldwin Co. has planned an intensive selling Ihe PORTOPHONE Open The Biggest Value in the Talking Machine Industry Today A Portable Phonograph built into a leatherette Traveling Case. Plays all makes of disc records with perfect tone. The PORTOPHONE is the pioneer in the portable phonograph field, and more than 40,000 have been sold. Equipped with the highest grade, powerful, double-spring motor, regulator and turntable brake. An instrument that is pleasing to the eye and the ear — a favorite in any home. The tone of the PORTOPHONE is equal to any instrument selling at from 5 to 10 times its price, a fact that is made possible through quantity production and organized distribution. The Big Season for instruments of this class is just starting — tourists, campers, autoists and people with money to buy will soon be looking for a portable phonograph — and the PORTOPHONE is the answer. A comparison of the PORTOPHONE will quickly prove our contention that it is the biggest value in the talking machine industry today. Made complete from the motor to the cabinet in one factory and sold through the legitimate channels of trade at a good margin of profit to the dealer. Write us for full particulars at once. The CONSOLIDATED Talking Machine Company 229 West Washington St. CHICAGO Branch, 2957 Gratiot Ave., Detroit, Mich. Closed