The talking machine world (July-Dec 1922)

106 THE TALKING MACHINE WORLD august is 1922 FROM OUR CHICAGO HEADQUARTERS — (Continued from page 105) off en route at the factory at Elyria. Mr. Heineman was quite optimistic concerning the coming Fall business and has already made provisions for the purpose of increasing to capacity production at the Okeh plants. Swanson Portable Well Received R. W. Moon, general manager of the Swanson Sales Co., of Los Angeles, Cal., stopped off in Chicago for a few days' visit, calling on the jobbing trade while en route to his headquarters at Los Angeles. He also visited quite a number of dealers for the purpose of establishing accounts for the Swanson portable talking machine. This is one of the smallest portable machines ever introduced to the trade and is manufactured by the Swanson Phonograph Co., of Chicago. It weighs 15^4 pounds and is equipped with a wooden tone arm, to which the sound box is permanently attached. The tone arm, in turn, is connected at one end with a swivel joint. The tone waves travel through the arm and are directed into one corner of the lid. This amplification is much greater than one would suppose. The little instrument, when furnished to the dealer, comes completely equipped in every detail, with needle cups and an album capable of holding twelve records. That the Swanson was favorably accepted by the Eastern trade is evidenced by the number of orders Mr. Moon exhibited. The Chicago trade also showed great interest and placed substantial orders for this product. Prof. Cheney at Chicago Piano Club J. L. Mitchell and E. J. Exter, of Lyon & Healy, arranged a musical program of rare talent for the music men at the August 2nd meeting of the Chicago Piano Club. Signor Liberati, premier cornetist, played several selections and accompanied his music with many humorous remarks. William Lum played several solos as well as a number of popular pieces on the Hawaiian guitar. Well-known radio artists consisting of Harold Saxler, violin ; Henry Geiss, saxophone, and Miss Turner, piano, entertained with the latest hits and popular songs. In all it was a very lively meeting. Prof. Forrest D. Cheney, president of the Cheney Talking Machine Co., who was a guest of the club, became so enthusiastic over the prospects of the coming picnic that he offered a cash prize of $5.00 to the person making the best two-minute salesmanship talk on any subject of the music industry on that day. When he entered the club rooms he was merely a guest. When he donated his prize for the best two-minute talk on salesmanship he was a good fellow, and after his little talk which was requested of him by Chairman Schoenwald he was unanimously elected a member of the Piano Club of Chicago. Professor Cheney responded to Chairman Schoenwald's request for a few words by quoting Elbert Hubbard. "Do your work as well as you can and be kind." He went on : "Each of you men is putting out something of value to the music-loving public and by doing this you members of the club are promoting harmony. Rhythm is the expression of impulse. Melody is the form and harmony is the color. Music sounds are periods of impulses. The period impulses are the mechanical expression of life. For example, when the heart beats in perfect rhythm we have a demonstration of perfect health, but when it records non-periodic impulses or vibration we have an unhealthy condition. Therefore, music is the vibratory expression of life and if it is non-periodic in vibration it is the expression of dissolution and death. "You men," he continued, "by belonging to this club, are spreading a gospel of good fellowship. It makes your competition wholesome, and wholesome competition is the life of good business, and there is still plenty of room in this world for all wholesome producers and propagators of good music. Your success is like all success, the result of action under proper direction. Envy and jealousy are the beginning of a demoralized state of business and tend to ultimate failure. By your harmonious meetings here each week you accomplish a great purpose and that is the banishment of envy and jealousy. "Business is the backbone of civilization and is the method whereby all commodities of value are brought in touch with the ultimate consumer. Direct methods and sincere, honest representation as practiced by you boys will bring about a normal condition, establish confidence between the producer and consumer more quickly than any other theoretical methods, either political or otherwise. "The good will developed by your close association tends to establish a co-operative and kindly feeling which will be of mutual benefit to all concerned. It gives me great pleasure to be a guest of your club and to know the fine spirit among you. You are boys, all of you, old or young. You are boys in spirit and these meetings will have a tendency to keep you boys. The success of each member of this club makes for success of the entire trade. A success built up on the failure of another is not a true success, nor is it constructive in its results, and I know that each and every one of you here to-day is standing on his own foundation. Therefore, I wish you all the success and prosperity you deserve and hope I may again enjoy the pleasure of your company." Needless to say, the few remarks quoted above are what turned the trick and caused a bond of friendship to spring up immediately between the club and Professor Cheney. He told them just what he had in his heart in a way that won him everlasting friendship and it is to be hoped that his election as a member of the Piano Club means that he will be present at many future meetings. Canadian Visits D. M. Wright, president of the McLagan Phonograph Corp., Ltd., Stratford, Ont., spent the first week of August in Chicago. Mr. Wright is the Canadian distributor for the Fletcher VIS-MATIC The Most Wonderful Trade Stimulator and Profit Puller in the Talking Machine Field. Exasperated users groping to touch the record wished for, when wanted, has discouraged the use of machines. "SELL" every tenth record buyer one VIS-MATIC and the records become at once accessible, accurately, assuredly and with but the finger tips of one hand. Resuscitates the playing of records and using of machines. Old records are discarded. New records and even machines purchased. THE PULMOTOR OF THE TALKING MACHINE TRADE. "SELL" the first VIS-MATIC and repeat orders are insured. Albums, unused, are discarded. A new lease of life is begun with this easy, convenient, accurate, accessible, instantly automatic, all-open, allreceptive, all-numbered, all-labeled, all-in-one "at-last" accomplishment. The "impossible" overcome. MUCH MORE ACCURATELY AND EASILY ACCESSIBLE UPON A STOOL OR CHAIR OR OPENED UPON THE FLOOR, NEAR THE MACHINE, THAN ANY ALBUM SPREAD OPEN OVER THE REQUIRED LARGE AREA UPON A LARGE SPACE UPON A LARGE TABLE. VIS-MATIC IS THE AVAILABLE MEANS FOR MAKING SALES. A WONDER WORKER. 10" RECORDS ARE AS INSTANTLY FINDABLE IN THE 12" ALBUMS AS IN THE 10". A MARVELOUS FILING GAIN. UNYVERSAL UTYLYTY UNYTS CO. 6111 Winthrop Ave. Chicago, U. S. A.