The talking machine world (July-Dec 1922)

August 15, 1922 THE TALKING MACHINE WORLD 107 MELODY CONSOLE Height 36%, Width 36, Depth 20y2. Heineman No. 77 Motor, Improved Blood Tone Arm and Reproducer. Genuine Mahogany. List Price $125.00. Dealers' Price, §60.00. MELODY NATIONAL SALES CO. 190 N. State Street, Chicago, 111. Manufacturer MELODY PORTABLE PHONOGRAPH FROM OUR CHICAGO HEADQUARTERS— (Continued from page 106) Wickes Co., manufacturer of the famous Fletcher tone arms and reproducers. He spent the entire week in company with Messrs. Fletcher and Wickes, in calling on the various wholesale and retail concerns in Chicago. The purpose of the visit was to compare the business methods of manufacturers and retailers in Chicago with those of Canada. Mr. Wright was well pleased with his visit to Chicago. Speaking of Canadian business, Mr. Wright remarked that the Canadian trade was going along very nicely and was doing a business that was very commendable for this season of the year. "There is one thing I notice about the American business," he said, "and that is that the men are a little slower to take hold after a period of depression, but after they do take hold they go ahead in a remarkable way. In Canada we take hold a little quicker, and when we do take hold we go along in a remarkable way and methodical manner. We are accustomed to take our time, but we get there nevertheless. We are just starting on what we believe will be one of the best seasons we have ever experienced and it would not surprise me in the least if the business of Canada went way over our anticipations." Oro-Tone Radio Activities The Oro-Tone Co. has added so greatly to its force of employes within the last few weeks that it is now able to give immediate delivery on Oro-Tone sea-horn loud speakers, precision condensers, vacuum-tube sockets and other accessories incidental to radio. The sea horn marketed by this company is heralded as nature's perfect amplifier. This horn is a genuine sea horn or trumpet shell of the conch family and is a product of the southern seas, recognized for ages as nature's most wonderful and perfect sound amplifier. This product is a very artistic and ornamental one and comes mounted on a mahogany finished base, complete with phone clamp. They are original conch shells, ranging from twelve to sixteen inches in height and come in three sizes, namely, the twelve, fourteen and sixteen. The horns when shipped from the seaports arrive with the original crusts, and these mosses cling to them, but when completed they are very beautiful and carry a high polish, which brings out each and every color placed there by nature. These colors range from a coral red to a pearl and opal. The Oro-Tone Co. is also manufacturing, besides its extensive line of high-grade talking machine tone arms, reproducers and Victor-Edison attachments, a very cleverly constructed talking machine spring clamp, which enables the radio fan to use the amplifier of his talking machine as a loud speaker. The phone clamp is attached to the earpiece of the receiver and this in turn is slipped on to the tone arm in place of the reproducer. These clamps are made especially for the utilization of Edison, Victor, Columbia and Oro-Tone tone arms. Lakeside Activities The Lakeside Supply Co. has in the past few weeks turned a great deal of its attention to the rural trade, for the purpose of stimulating radio. The Lakeside people have come to learn, through correspondence with rural dealers, that the farmer who a few months ago was just beginning to notice radio has at present taken hold of it, as he now sees its advantages, not only as regards daily market reports, but he now sees the advantages offered him by the musical programs being broadcasted each evening. There is no getting away from the fact that the rural trade took hold of radio very quickly last Spring, when broadcasting was just beginning to be popularized, but the people who took hold of it then were, in a sense, merely the pioneers, who made their purchases and erected their equipment more out of curiosity than anything else. These pioneers have since relegated their curiosity to the background, as they have come to see the practicability of radio, and their neighbors who come from miles around to listen in have also found that radio is not a fad, and they, too, are now coming into the market. United Motor Success Much activity is to be seen in and about the plant and offices of the United Mfg. & Distributing Co. This concern, which manufactures the well-known United motor, has within the last week or two increased its output to a percent age which is without doubt five to six times larger than its output of last year. The United motor is gaining more favor each day throughout the trade by virtue of its many exclusive features, particularly its wick lubricating system, which keeps every part in the gear box running in a film of oil. The lubricating system is made possible by the enclosed construction of the motor proper, and this in turn keeps out all foreign material, which has a tendency of getting into and clogging up the gears and other delicate parts of the motor. Wurlitzer News Ed H. Uhl, formerly manager of the Chicago division of the Rudolph Wurlitzer Co., has left for a six months' business and pleasure trip to the Orient, accompanied by Mrs. Uhl. L. E. Eichholz, formerly credit manager of Wurlitzer's Chicago division, has severed his connections with that company. His plans for the future have not as yet been announced. Percy Kimberly, formerly retail manager of the Cable Piano Co.'s Chicago branch, is now manager of the Chicago division of the Rudolph Wurlitzer Co. Mr. Kimberly is one of the oldtimers in the music game and is a very popular man in the Chicago trade. Hans Schloessinger, formerly manager of the Wurlitzer Co.'s wholesale Victrola division at Chicago, has resigned his position to open an exclusive retail Victor shop in Albany Park. The new retail shop was opened on August 1, and nearly every man connected with the Victor jobbers of Chicago attended the grand opening. (Continued on page 108) THE NEW ORO-TONE CONCERT EDISON EQUIPMENT No. 2-E. C. MAY WE SEND SAMPLE ON APPROVAL? You and Your Customers will be Delighted with the Deep, Powerful Tone Quality Operated with the raising and lowering lever the same as the regular Edison reproducer. Retail price — Highest grade nickel plate $7.25 Retail price — Highest grade gold plate 9.25 Usual Discount to Dealers The above prices include this very essential and attractive needle cup case. Substantial and durable mahogany color leatherette. Fitted with gun metal finish needle cups as shown. Just what every Edison phonograph requires for needles and to hold either reproducer when the same is not in use. These cases will be supplied separately at 25c. each, less the usual discount. Order Your Sample To-day — It Will Be Sent on Approval ISP" Send for Folder Showing Wireless Equipment THE ORO-TONE CO. Manufacturers of Highest Grade Phonograph and Wireless Equipment 1000 to 1010 George Street, Chicago, Ills.