The talking machine world (July-Dec 1922)

108 THE TALKING MACHINE WORLD August 15, 1922 FROM OUR CHICAGO HEADQUARTERS— (Continued from page 107) STERLING The Sterling Reproducer with Edison Attachment plays any and all records. It is different from other Edison Attachments. It is the only attachment that can be successfully operated by the lever the same as the Edison Reproducer. Distinguished for its clear, flexible, non-metallic tone. Supplied also with Victor and Columbia attachments. STERLING DEVICES CO. Manufacturers of No. 11 Sterling non-infring^ing tone arm, the Sterling No. 31 tone arm with non-set automatic ston the Sterling No. 41 non-tapering tone arm and No. 82 Sterling Throw-Back tone arm. Also the Sterling Radio Head-set. 1819-21 CARROLL AVE. CHICAGO L. E. Noble, who formerly looked after the management of Wurlitzer's Chicago division, retail Victor department, is now also in charge of the company's wholesale Victor department, assuming the duties of Mr. Schlpessinger. Mr. Xoble left Chicago on August 5 for an auto trip to northern Wisconsin. He intends to hit the wildest parts of Wisconsin and spend his two weeks fishing. A. J. Tucker, formerly connected with the traveling forces of the Columbia Co.'s Chicago branch, has now affiliated himself with the Wurlitzer Co.. as wholesale Victor traveler, and will cover Illinois. H. Elthorn has again taken up activities with the traveling force of the Wurlitzer Co. Mr. Elthorn was for a number of years wholesale Victor traveler for this concern, but severed his connections some time ago. His new duties with the Wurlitzer Co. are in the wholesale Victor traveling forces and he will cover the Indiana and Michigan territory for this concern. Brunswick Picnic a Great Success Rainbo Spring, St. Charles, 111., was the scene of much gayety on Jul} 16, when the BrunswickBalke-Collender Co. held its annual picnic. There was nearly a 100 per cent attendance among officers and employes of this company and everyone proclaimed after the picnic that it was the best one ever held. Unico Mid-West Activities W. D. Montgomery, district manager of Unico's Chicago division, is being kept very busy calling on the Central West trade. He recently made a trip through the St. Louis-Omaha section and the day after his return he left for Minneapolis, St. Paul, Duluth and other North Central points. He reports that dealers in all sections are anticipating good Fall business and are making preparations accordingly. There are more dealers remodeling and equipping their stores with the latest fixtures than there have been for a couple of years. While in East St. Louis Mr. Montgomery closed a deal with the Lehman Music House, of that city, for extensive remodeling. The Unico Co. has already begun working on this store and expects to have it finished for a grand opening on or about September 15. The equipment will consist of special!}' designed fixtures in ivory finish, and the lighting system will be of the indirect type. In all there will be fourteen of the Unico's most modern designed hearing rooms and demonstration booths. In a sense the store will be set up on the order of Ted Snyder's Music Shop in Chicago, and when completed will be one of the most attractive retail music stores in East St. Louis. The company carries a complete Victor line of talking machines and records, as well as a line of high-grade upright grands, playerpianos, small goods and sheet music. New Jewel Products The Jewel Phonoparts Co., through Vice-president and Sales Manager A. B. Cornell, announces that on September 15 it will offer to the trade its new line of tone arms, reproducers and attachments. This new line is very comprehensive and designed so as to meet all requirements. All the new goods contain original patented improvements, the like of which has never before been offered to the trade. One of the reproducers is designed for the purpose of playing either hilland-dale or lateral-cut records, as desired. The patented features of this new Jewel attachment are brought into action when playing hill-and-dale records. Instead of the diaphragm being turned to face toward the front of the machine, it is so arranged that it will swing down and under so as to face flatly against the upper surface of the record. This enables Edison records to be played on other machines when the reproducer is in proper position. The stylus bar is also arranged with a double needle holder, one going directly from the end of the stylus bar, for playing lateralcut records and the other one going out at an angle of forty-five degrees from the anterior surface of the stylus bar, so that the needle may be held in proper position when playing Edison records. Another Jewel feature is a spring tension tone arm which properly distributes the weight over the surface of the record. This spring tension is longitudinally situated on the inferior external surface of the tone arm. Still another new Jewel feature is the bell-base tone arm. This is so arranged that the roller bearing and collar joint are completely hidden from view by a bell-shape extension or continuance of the body of the tone arm. When mounted on the talking machine this tone arm is very attractive and the design not only lends beaut}-, but prevents the encroachment of dust particles upon the roller-bearing system. The stylus bars of all these new Jewel products carry a special feature which is thoroughly patented and which Mr. Cornell claims has never been offered to the trade before. This comprises a new construction which permits the playing of Edison records with a fiber needle. Manufacturers have already written for samples of these new Jewel products, but Mr. Cornell says that they will in "no case be offered to the trade prior to the aforementioned date, September 15. Selling in Spite of the Strike During the street car strike the music men throughout the Loop called for and delivered their prospects via automobile, and in this way they kept their business on a fairly normal basis. Orders for the latest releases of records, music rolls and sheet music were taken over the phone, as was the case with the department stores. The Victor jobbers of Chicago met a few days prior to the first of the month for the purpose of working out a plan whereby the August releases of Victor records would be on the market in good time. Proposal was made that the August releases go on sale two days before schedule and this proposal was carried out. Consequently, foi the first time in history, monthly releases of Victor records were put on the market ahead of the LAKESIDE -EVERYTHING IN A HIGH GRADE DETECTOR TUBE TRY ONE AND YOU'LL WANT MORE List $5.00 Ill, ,111'^ „.!| RADIO NEW TYPE Balanced Condenser TRY THESE FOR CLOSE ADJUSTMENT 14 Plate List $3.00 22 Plate List 4.00 42 Plate List 5.00 LAKESIDE SUPPLY COMPANY, 339 So. Wabash Avenue, Chicago, Illinois PHONE HARBISON 3840