The talking machine world (July-Dec 1922)

110 THE TALKING MACHINE WORLD August 15, 1922 PREDOMINATES 5 RECORD FIELD k • : ■. ■ : 4 FROM OUR CHICAGO HEADQUARTERS — (Continued from page 109) Nearly all exhibitors, especially the talking machine and piano men, took advantage of the opportunity offered them in getting up comprehensive mailing lists. This was done by means of either cards or visitors' registers. In order to induce the people to sign up some of the companies got them in by offering souvenirs or votes on prize instruments. The Jewel Phonoparts Co., Lyon & Healy, Gulbransen-Dickinson, Kranich & Bach and other well-known concerns made use of the vote scheme for the purpose of building up mailing lists. Each visitor was given a small card, whereon he placed his name and address and deposited it in the ballot box. The last evening of the Pageant the drawings will be &0 4 ^»w> -M\J^ "5f Partial View of Jewel Phonoparts Exhibit made at each company's booth and the winners will receive a tone arm, banjo, piano or something else, as the case may be. Jewel Phonoparts Co. The Jewel Phonoparts Co. displayed a full line of its product and special attention was called to its new "throw under" tone arm. This is constructed so that, in playing hill-and-dale records, the sound box swings under, so that the diaphragm faces over against the record, instead of being merely swung sidewise, as is generally the case. The stylus bar is designed so that a needle may be inserted at an angle of forty-five degrees downward from the foot of the diaphragm. These new stylus bars carry special patented improvements that permit the use of fibre needles when playing either the hill-and-dale or the lateral records. The exhibit was in charge of A. B. Cornell, who had his booths arranged to show seven different types of tone arms that his company manufactures. These were on display in a handsome showcase and they were also seen on several well-known types of talking machines arranged behind the case. Burns-Pollock Electric Mfg. Co. The Burns-Pollock Electric Mfg. Co., of Indiana Harbor, Ind., exhibited its wellknown Capitol talking machine in copper, silver and gold. This is in the form of a handsome electric table lamp, the base of which is utilized as an amplifier. The exhibit was in charge of I. Rosenthal. Brenard Mfg. Co. The Brenard Mfg. Co., of Iowa City, Iowa, exhibited, under the direction of L. J. Ingram, sales manager, and F. W. Kracher, advertising manager, its full line, with special emphasis on its Claxtonola Portable. The portable was shown by itself, backed by a a very artistic setting suggesting a camping spot in the woods. Wallace Institute The Wallace Institute of Chicago exhibited its well-known line of Wallace reducing records. The display was in charge of Walter C. Eckhardt and much interest was developed in the demonstration of "How to Get Thin to Music." A beautiful young lady demonstrated the use of the records to onlookers and the walls of the booth exhibited life-size "before and after" photographs of women who sent testimonials. Steger & Sons Piano Mfg. Co. The Steger & Sons Piano Mfg. Co., was on deck with a complete line of Steger instruments, both pianos and talking machines. The piano exhibit comprised all models of uprights, grands and player-pianos, as well as a complete showing of upright and console talking machines. Starr Piano Co. The Starr Piano Co. exhibited its lines of talking machines, records and pianos. This exhibit was in charge of F. D. Wiggens, of the Starr Co.'s Chicago branch. The background of this booth was taken up by a heroic facsimile of a Gennett record. Magnola Talking Machine Co. The Magnola Talking Machine Co., together with its parent concern, the M. Schulz Co., attracted considerable attention with its lines of Magnola talking machines and M. Schulz pianos, such as uprights, grands and players. The company's new small grand was featured strongly. This company was one of the few which took advantage of seasonal trade stimulators in the form No. 43-List $125.00 Write us for DEALER'S price The Phonograph of Marvelous Tone News of Importance We are now opening new agencies, and if YOU are a live dealer who appreciates merchandise of the highest quality, carrying a dealer profit, too, that makes it a line far "above par," please write. We need some dealers to join the hundreds of OLD Vitanola dealers who continue to handle and make a success of what one of them characterizes as "the one line we never had a kick on." When you get our proposition we think you will be glad you wrote, so at least investigate — and "do it now." We now have in process an entirely new line of uprights and consoles, at prices that will make them predominate in the customer's eye and attention. You may have descriptions and prices NOW, if you drop us a line. "IT IS EASIER TO SELL THE VITANOLA THAN TO COMPETE WITH IT" Good Salesmen Wanted to Represent Us in Territory Not Already Closed Vitanola Talking Machine Co. 1920 So. 52nd Avenue Cicero, 111.