The talking machine world (July-Dec 1922)

August IS, 1922 THE TALKING MACHINE WORLD (World of Music) 119 FIVE RECORD-BREAKING SONG HITS IRVING BERLIN, Inc., 1607 Broadway, New York FINE BRUNSWICK RECORD PUBLICITY Co-operation of Leading Orchestras in Announcing Melodies Played Supplies Excellent Brunswick Record Publicity in Dallas Theatres Dallas, Tex., August 7. — An unusually effective plan for obtaining publicity for Brunswick records, and one in which the leading orchestras of the records are secured by the company for the use of local orchestras. An enlarged photographic reproduction of the Brunswick label is placed on a stand beside the leader of the orchestra playing. The name of the tune and that of the publisher is interchangeable and when the orchestra changes tunes the title and the name of the publisher are changed on the large label on the stand. Three of the leading orchestras of the city, which have been playing selections appearing on Brunswick records, are using these stands through the efforts of Mr. Smith and widespread publicity for the Brunswick records, the Brunswick Shop and the publishers of the music has resulted. The names of the selections are easily seen by those listening to the music. This is in line with a growing realization of the value to be derived by dealers in the sale of records, music rolls and sheet music throughout the country by having orchestras announce in some manner the melodies as they are played. NEW SONGS FOR MARKS CO. Several New Numbers Announced for Release by E. B. Marks Music Co. How Orchestras Tie Up With the Record this city play a large part, has been formulated by H. B. Smith, of the record department of the Brunswick Phonograph Shop, 1211 Elm street, this city. Orchestrations of the selections appearing on Since its removal to its new quarters in the Navex Building on Forty-sixth street, next to the home of the National Vaudeville Artists, the Edward B. Marks Music Co. has shown unusual activity. Its new location is ideal for the reception of vaudeville artists and orchestra leaders, and the result is that the professional, bank and orchestra and executive departments are quite busy. Edward B. Marks, head of the music publishing concern bearing his name, recently announced the acquisition of a number of new songs by prominent writers. Included in these are "Way Down Home," by Walter Donaldson, writer of "Georgia," "Mammy," "Gin, Gin, Ginny Shore," and other successes; "At the Darktown Flappers' Ball," by Bernie Grossman and Irving Maslof, writers of "Tell Her at Twilight," and a new promising number by Bennie Davis, writer of "Margie," "Angel Child," etc. Other numbers have been selected from the pens of Pete Wendling and Max Kortlander, who in the past have contributed many popular hits to the world of music. This new announcement includes the news that the Edward B. Marks Music Co. has arranged a contract with Gus Edwards whereby the Marks firm will publish his two latest numbers, "Wonderful You," and "Let's Mend the Crack in the Liberty Bell." "Wonderful You" is a melody fox-trot song, with a lyric that should assist it greatly in achieving popularity. "Let's Mend the Crack in the Liberty Bell" is a very catchy tune with clever and timely lyrics by Will D. Cobb. Both of the latter numbers are features in Gus Edwards' Fifteenth Annual Song Revue now playing the Orpheum Circuit and are also featured in Murray's new revue by Miss Nester and Mario Villani. THE n TH HOLE Get HIM a copy todat/ It's funny -of course