The talking machine world (July-Dec 1922)

142 THE TALKING MACHINE WORLD August 15. 1922 OUTING SALES SHOW INCREASE NEW BRUNSWICK CONSOLE DEMONSTRATE HEALTH RECORDS Sales for First Week of August Exceed Month's Quota — New Louisville Jobber Appointed The Outing Talking Machine Co., Mount Kisco, N. Y., manufacturer of the Outing portable, announced recently the appointment of the Art Embroidery Co.. Louisville, as an Outing portable distributor. This company is planning to feature the Outing aggressively and has placed a goodsized order for immediate delivery. A. J. Cote, president and general manager of the Outing Talking Machine Co., recently sent an interesting letter to Okeh jobbers commenting upon the fact that business to date exceeded all expectations. Mr. Cote in his letter pointed out that the orders received during the first week were equal to the month's quota of business, and lie suggested to Outing jobbers that they anticipate their requirements in order to receive maximum co-operation and service for the Fall and holiday trade. Mr. Cote also commented upon the fact that the Outing export department has been very active the past fortnight, several substantial shipments to Mexico being a feature of the business. Chippendale Period Model Added to Line — Equipment Includes All Distinctive Brunswick Features — Is Finished in Burl Walnut Fairway Co. Introduces Sales Plan for Victor Health Records — Staff of Demonstrators Will Co-operate With Dealers in Developing Trade COURTESY AS A BUSINESS BUILDER One of the principal policies on which the business of the King Furniture Co., of San Antonio, Tex., has been built up is that of courtesy. Many sales of Columbia Grafonolas have resulted because of the reputation of the concern, which is generally known as the "friendly house." A novel stunt in operation in the Grafonola department of the King Co. consists of a bulletin board in the reception room of the store on which the names of the latest recording stars appear each week. Chicago, III., August 5. — The new Chippendale concert model, which was recently announced by the Brunswick-Balke-Collender Co., is meeting with considerable success, and Brunswick dealers everywhere are planning to feature this instrument extensively during the coming Fall season. The illustration herewith will give some idea of the nandsome appearance of this new Brunswick period model. This new Chippendale Brunswick, which retails at $450, is beautifully finished in burl walnut, and has dimensions which will make it suitable for installation in almost any home or apartment. The cabinet is 4iy2 inches wide, 41 inches high and 21 inches deep. The equipment of the Brunswick Chippendale includes the new double Ultona reproducer, automatically balanced lid, equipment for electric operation, eight albums for filing records, a compartment for accessories and gold plated trimmings. Victor distributors and dealers in Greater New York have evinced keen interest in a new service offered by the Fairway Co., New York, in con Louis & Co., Victor dealers, of Washington. D. C, have remodeled the upper floors of their establishment to accommodate a toy department. Miss Lucy A. Goldsmith, export manager for the Aeolian Co., is spending her vacation in Nantucket, Mass. " — the most perfect, — the most beautiful reproduction of my playing that I have ever heard/' That's how a famous artist described the reproduction of his art by a Violin Spruce Reproducer. DEALERS QUICKLY DISCOVER that demonstrations with the Violin Spruce Reproducer help the sale of phonographs and records as well as the Reproducer itself. The Violin Spruce Reproducer Eliminates all metallic sounds. Classifies reproduction of the voice. Individualizes every instrument. Improves with use — like a violin. Is unaffected by climatic conditions. New Brunswick Chippendale Concert Model nection with the new Victor health exercises. This company has inaugurated a service which consists of a demonstrator who goes through the first eight exercises as outlined in the record. The demonstration is given either in the showroom of the dealer's store or in any other suitable place. The exercises take about fifteen minutes; the demonstrator going through them and then resting for about fifteen minutes in order to attract different crowds. This continues for three hours, any time during the day or evening as the dealer may desire, and continues for a full week. Paul Rescousie, well known in the local talking machine trade, who is general manager of the Fairway Co., has already completed plans whereby an efficient corps of demonstrators is ready to co-operate with the dealers in the interest of Victor health exercise records. Special Interest to Manufacturers We are prepared to furnish in any quantity the following items adapted to any make of phonograph: Tone Arm, equipped complete with Violin Spruce Diaphragm Reproducer; Violin Spruce Diaphragm Reproducer; or Violin Spruce Diaphragm alone to assemblers in 2-9/16" diameter only. Violin Spruce Diaphragm Reproducer as illustrated retails for $7.50 THE DIAPHRAGM COMPANY Room 311, 5005 Euclid Ave., Cleveland, O. NOW THE HOMOPHONE CO. Company Making New Home Recording Device Announces Change of Name Violin Spruce Diaphragm The Home Sonarograph Co.. 293 Plane street,, Newark, N. J., manufacturer of a home recorder, announces the change of the name of the company to the Homophone Co. and the name of the recording device to the Homophone. The devicehas been introduced in a number of stores in the metropolitan district. The company is under the management of H. A. Miller. Recently Arthur Kopp, who is attached to the sales department, demonstrated the Homophone to a gathering of the Talking Machine Men, Inc. Without any prearranged program Jack Glogau. the well-known songwriter, who attended the luncheon, was requested to make a recording. He sang one of Fred Fisher's new publications and the result was a clear recording without any flaws. At the present time the device can be attached to only a few of the leading makes of machines unless the manufacturer is informed in advance of the make. It is understood, however, that in a very short space of time the instrument will be so arranged that it can be attached to any make of machine. The wax records accompanying the device can be used nearly fifty times by shaving off the recording after each use of the record, the company announces.