The talking machine world (July-Dec 1922)

1426 THE TALKING MACHINE WORLD August 15, 1922 THE SATISFIED CUSTOMER IS THE DEALER'S GREATEST ASSET RADIO INSTRUMENTS ARE MOST SATISFACTORY In Design, Finish, Simplicity ol Operation and GENERAL RESULTS We Manufacture a Complete Line of RADIO Instruments and Parts, all of which typify FEDERAL QUALITY and TRADITION. TO THE DEALER FEDERAL CRYSTAL RECEIVER FEDERAL JUNIOR AMPLIFIER You may be assured of SATISFIED CUSTOMERS if you sell FEDERAL apparatus. Write for DEALER'S discounts. Jfeberal tEelepfjone anb {Eelegrapfj Companp BUFFALO, NEW YORK TRUCKS BRING GOOD BUSINESS Grinnell Bros. Find Selling From Trucks So Satisfactory That They Have Increased Their Fleet — To Cover More of Outlying Districts Detroit, Mich., August 10. — A review of business for July has brought out the fact that sales for that month were very good, all things being considered. Most of the dealers who are acknowledged live-wires report a very gratifying increase over July, 1921. Grinnell Bros., who have literally carried the phonograph into the homes of hundreds of Detroiters, by means of a truck and three or four capable salesmen, find that method so productive of results that they are putting on a third truck to take care of the outlying districts. Manager Porter, of the Victrola department, explained that Grinnell Bros, proceeded on the belief that the public had money and that, since they evinced no very great desire to come into the store and spend it, they would take their ma chines out to them and close the deal in their own homes. Two trucks were put on this work, each manned by experienced salesmen, and as a result of this campaign business has been greatly stimulated. Every dealer in Detroit is convinced that Fall will usher in a season of brisk buying and the wide-awake dealers are stocking up heavily so as to insure being in shape to meet this demand. INTRODUCE THE AURADION Inter-Ocean Radio Co. Announces Radio Cabinet Receiving Set for Talking Machine Trade The Inter-Ocean Radio Co., of New York City, is introducing to the trade this month a radio cabinet receiving set, known as the Auradion, designed primarily to appeal to the talking machine dealer and his trade. It is enclosed in an artistic cabinet which resembles closely the lines of the ordinary talking machine, and it is the opinion of officials of the company that "it is the radio unit which the talking machine dealer has been looking for." The radio apparatus is a three-stage amplification unit connected with a loud speaker horn constructed on strictly scientific lines, which is the result of extensive experiments conducted in the company's laboratories by engineers who are well known in the radio field. According to present plans the machine is to be distributed throughout the country to dealers on an exclusive territory basis following closely in this respect the policies of the leading talking machine concerns. These plans also call for a merchandising policy that will enable them to sell the dealer at the regular talking machine trade discount, which will allow the dealer to carry a representative stock and sell at a fair profit. This merchandising policy, it is the opinion of General Manager A. E. Pollock, should appeal strongly to the talking machine dealer. Mr. Pollock stated that his company is sparing no effort to give the dealer every form of co-operation to enable him to carry on a radio business in conjunction with his talking machine business successfully. An extensive publicity campaign, such as form letter, circular and general advertising material, is being planned by the company and it is expected that this product will be distributed in all sections of the country in time for Fall trade. MILWAUKEE DEALERS AT PICNIC Milwaukee,, Wis., August 10.— The Milwaukee Association of Music Industries and the Victor Dealers' Club of Milwaukee were the guests of the Chicago Piano Club on August 9 at their first intercity picnic in Ravinia Park, Chicago. The local delegation numbered more than 100, who made the trip in a special car. The music stores of the city were closed during the afternoon to give all employes an opportunity to attend. Athletic contests were included in the program arranged by the Chicago Piano Club. REPORTS INCREASING DEMAND The Encore Sales Corp., New York City, sole factory distributor of the Encore record replayer, reports steadily increasing demand for this talking machine accessory. M. S. Davis, president of the company, stated that this replayer was originally placed on the market last May and has enjoyed steadily growing distribution among both dealers and jobbers. A new factory was recently obtained in Newark, N. J., equipped with modern machinery and allowing larger production. RECEIVER FOR STEWART CORP. Harry E. Harkness has been appointed receiver of the Stewart Phonograph Corp., manufacturer of phonographs, of Binghamton, N. Y. The concern was recently forced into bankruptcy with liabilities of over $50,000. A NEW ETHEL WATERS RECORD ~~ No. 14117 Jazzin' Babies Blues" and "Kind Loving Blues" To Be Had Only On BLACK SWAN RECORDS Buy From "Y our Nearest Jobber, or Direct From PACE PHONOGRAPH CORP. 2289 Seventh Avenue New York, N. Y.