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August 15, 1922
THE TALKING MACHINE WORLD
142c
INVALUABLE
Here is the handbook of the talking machine industry for which you have long been waiting. It is a directory you can keep on your desk to give you, in an instant, detailed knowledge about this and that company, which would otherwise consume much of your time to secure.
ONLY 50 CENTS
For instance, it will give you a complete up-to-date list of the manufacturers and jobbers who comprise the talking machine industry, including invaluable data about each concern, such as location of factories, names of officers, location of branch offices, trade names controlled, policy of marketing product, etc., etc.
ONLY 50 CENTS
Also it will give you a full, up-to-date list of the manufacturers who make any given class of product, such as talking machines, records, parts, accessories, store equipment, etc.
ONLY 50 CENTS
This book contains the kind of data about each concern which cannot be put into the company's current advertising for lack of space and which is nevertheless a kind of data that is valuable from your standpoint.
ONLY 50 CENTS
This volume also contains a number of pertinent articles on highly important topics and much other material too extensive to enumerate here in detail.
ONLY 50 CENTS
It is the only book of its kind ever published and is a volume which no enterprising member of the industry can fairly afford to do without. It has been produced by the publishers of The Talking Machine World.
USE THIS COUPON NOW
Send Cash, Stamps or Check
EDWARD LYMAN BILL, Inc.,
373 Fourth Ave., New York City. Gentlemen :
Please send me postage prepaid a copy of the 1922 edition of The Talking Machine World Trade I Directory, in payment for which I enclose 50 cents.
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| City and State
APPOINTED RAD10LA JOBBER
General Radio Corp., Philadelphia, Will Distribute Products of Radio Corp. of America — Walter L. Eckhardt, President, Is Planning Extensive Sales Campaign on New Line
The General Radio Corp., Philadelphia, Pa., the president of which is Walter L. Eckhardt, has recently been appointed a distributor of RCA radio products, manufactured by the Radio Corporation of America, New York. This important announcement was made recently by the sales division of the latter company, and Mr. Eckhardt is receiving the congratulations of his friends upon the acquisition of this valuable jobbing franchise. A complete stock of Radiola receiving sets, together with the other products manufactured by the Radio Corporation oi America, has already been ordered by Mr. Eckhardt, and plans are being made for an extensive sales campaign.
The General Radio Corp. is exceptionally well qualified to handle the products of the Radio Corporation of America as, under Mr. Eckhardt's able direction, his company is rapidly becoming one of the most successful jobbers of radio products in the country. Owing to the fact that he has been identified with the talking machine industry for more than twenty years, Mr. Eckhardt thoroughly understands the requirements of the talking machine dealers, and in the introduction of Radiolas he will be able to give the trade the benefit of this valuable and lengthy experience.
DEATH OF ROSS L. DOUGLASS
President of National Co. Passes Away Unexpectedly From an Attack of Indigestion
Boston, Mass., August 8. — Ross L. Douglass, for many years president of the National Co. of this city, recently died suddenly as the result of an attack of acute indigestion shortly after his return from a visit to Europe. The products of the National Co., Ragtime Rastus, the Boxing Darkies, Shimandy and other mechanical toys for the turntable, are well known throughout the talking machine industry. Mr. Douglass had been abroad in the interest of his company and his recent report of foreign conditions was read with interest by readers of The World. The success of the National Co. is a monument to the business ability of Mr. Douglass and his untimely death will be received with distinct sorrow by his many friends in the talking machine industry.
OWNS IMPORTANT^ RADIO PATENT
Radio Corporation of America Owns Armstrong Super-Regenerative Patents — Invention Not Yet in Commercial Form
The Radio Corporation of America, New York, now owns the important Armstrong super-regenerative patents, having purchased recently the rights to this invention. It is understood that the invention is not yet in commercial form, and that it will require additional development over a period of a number of months before it can be brought on the market. This will be interesting information to the radio industry, as there has been considerable discussion regarding the Armstrong super-regenerative patents.
MOVES SUIT TO U. S. COURT
Trade-mark Suit Brought by Lyon & Healy Against Wurlitzer Co. Transferred From Superior Court to United States District Court
Chicago, III., August 9. — The Superior Court of Cook County, 111., has granted the petition filed by Percy Kimberly, head of the Chicago division of the Rudolph Wurlitzer Co., to move the trade-mark law suit filed against the Wurlitzer organization by Lyon & Healy, of this city, from the Superior Court to the United States District Court in accordance with the formality in such proceedings. The Chicago division of the Wurlitzer Co. filed its bond of $500 to secure the costs.
GIVES V1CTR0LA OPERA CONCERTS
Crowds Attracted to John Wanamaker Auditorium by Well-arranged Operatic Concerts, in Which the Victrola Was the Star
Opera concerts on the Victrola are drawing the crowds of shoppers in the John Wanamaker store, New York City, to the piano and Victrola departments. These concerts are novel in that at each performance the various recordings of the operas as sung by a number of artists are played. The magnificent auditorium adjoining the piano department is used for the purpose and on the stage, given prominence by a clever lighting arrangement, stands an upright model Victrola.
An example of the program may be gleaned from the fact that a recent concert was devoted entirely to 'Aida," as sung by Louise Homer, Johanna Gadski, Lucy Marsh, Emmy Destinn, Enrico Caruso and Paul Althouse. Other programs of a similar nature were arranged daily for an entire week. The attendance at these concerts was exceedingly large and much valuable publicity resulted.
Radio and phonograph combined in the LYRADION — your customers will prefer this line
Lyradion Italian Renaissance
Combination radio and phonograph. A beautiful hand-carved cabinet in polychrome finish for large homes and clubs. Wired for Westinghouse "set" or complete with Lyradion 5 stage non-regenerative set. All instruments and batteries completely housed.
Radio enthusiasts are expressing their preference for the Lyradion liiie of attractively housed radio sets in no uncertain terms. While the lady of the house has tolerated the old method of placing batteries and sets on the library table and floors as a matter of necessity m the past, she is now demanding the attractive Lyradion combination radio and phonograph completely housing instruments and batteries and offering dual and perpetual entertainment features. Besides these attractive cabinets harmonize with the furnishings of the modest as well as the most luxurious home surroundings.
The wonderful Seabrook amplifying horn used on all models is responsible for the remarkable reproducing qualities of Lyradion instruments. This horn employs entirely new principles of sound reproduction which are fully protected by basic U. S. patents.
Lyradion cabinets can be furnished wired complete for Westinghouse two-stage R. C. sets or with Lyradion five-stage non-regenerative receiving sets.
Territory is being rapidly allotted — dealers or jobbers should write or wire immediately for proposition.
Lyradion Sales & Engineering Company
Mishawaka, Indiana KENTON W. MIX, Director