The talking machine world (July-Dec 1922)

144 THE TALKING MACHINE WORLD August 15, 1922 Q Js^ rp Q £J AN EDISON CONSOLE WINDOW DISPLAY FOR SEPTEMBER Business Holds Its Own — Dealers J re Optimistic — Rural Demand Grows — Situation Reviewed Canton, 0.. August 6— Although the rail and coal strikes are still on there appears to be but little depression in the industrial world locally, and from reports gleaned from the Canton district business with the leading talking machine dealers the past month has been, in most instances, better than the preceding months and the morale of the industry appears far brighter than at any time in the past three months. Talking machines moved better in July than they did in either June or May and records showed a decided improvement the latter part of the month. Collections are better and talking machine sections of the department stores report sales of portable machines on the increase. W. E. Pyle, manager of the talking machine department of William R. Zollinger & Co., this week reported the sale of a $900 Chippendale Electric Victor machine, for cash, which is an achievement to be proud of. The Zollinger store displays these models regularly. Mr. Pyle reports that business in the talking machine department in July, despite the fact that the store was closed two and a half days, owing to the death of William R. Zollinger, founder of the store, was almost three times that of the corresponding month a year ago. Rhines Edison Shop, featuring the Edison machine exclusively, has just completed a most active month, so far as talking machine and record business is concerned. The Massillon store, of the same company, also reports a good July business. The talking machine section of the KleinHeffelman-Zollars Co., largest department store in the Canton district, enjoyed a good month during July, said P. Q. Schrake, manager of the music division of the store. Since moving the talking machine section from the fourth to the main floor, rear mezzanine, sales of records as well as machines have been on the increase. The store held its annual picnic on July 26 at Springfield Lake Park and Mr. Schrake was in charge of the sports program. The talking machine department of the Springholzwarth Co., Alliance, O., which for years occupied a prominent place on the fourth floor of the original department sto.re, has been moved to the second floor rear of the newly completed annex. The section is spacious and pretty in its appointments. The store has added several The window display which Thomas A. Edison, Inc., has prepared for use of Edison dealers during the month of September is concentrated upon console models. An artistic layout is provided of attractive posters which por tray each of the console models included in the standard line, together with a pertinent description of each. In the center is a horizontal poster devoted to the general idea of console models. The drapery is of heavy velour. lines of pianos since the reopening and is making a strong bid for the talking machine trade of the district. The department has installed a section for records. Miss Ethel Walthower, head of the talking machine section of J. H. Johnson Sons, Alliance, O., says the bulk of talking machine sales this month will come from the rural districts. A crew of three men, carrying with them two different models of machines, is scouring the countryside for 20 miles about Alliance placing machines in farmers' homes on trial. She says good results are reported and business has been very satisfactory despite conditions. Buys Drake & Moninger Booths Booths and other talking machine equipment of the Drake & Moninger Co., bankrupt, of Alliance, O., music dealer, have been purchased by the J. H. Johnson Sons Co. of that city. The booths have been installed at the Johnson store and have greatly improved the appearance of the main floor. This company conducts the largest furniture and music house in Alliance with a talking machine and record department. Talking machine dealers of Canton are affiliating with the newly organized Canton Retail Merchants' Association, an organization which will take over the activities of the Canton Retail Merchants' Association. D. W. Lerch, wellknowrn Canton music dealer, has been appointed chairman of the music dealers' committee in the drive this week for new members and it is indicated that when the canvass is completed the Association will have 100 per cent of the music dealers of the city. Holding Off for Fall Starr and Cheney sales during the month of July were rather slow, stated C. M. Alford, head of the Alford & Fryar Piano Co. He says the firm has many prospects but that they appear to be holding off until Fall to buy. This concern is making a strong bid for the rural trade and has a crew of men working the farm districts. Music dealers of the Canton district announce that they will again feature their piano and talking machine exhibits at the Stark County Fair, which opens Labor Day. MOTORS OF SUPERIOR QUALITY SILENT WINDING Sample Price for M No. 3 Complete $5.25 Sample Price for M No. 4 Complete $6.25 Write for Quantity Prices SILENT RUNNING M No. 3 SPECIFICATIONS FOR M 3— Double Spring, Motor Playing Three 10-inch Records without Rewinding. Cast Iron Frame. Worm Drive. Beveled Gear Winding. Furnished complete, with graduated regulator, winding key of desired size, turntable stop working under turntable, fibre-back escutcheon, washers, screws, felts; also stamped 10-inch turntable covered with all-wool felt. Built especially for highgrade portable machines. M No. 4 SPECIFICATIONS FOR M 4 — Double Spring, Motor Playing Four 10-inch Records. Cast Iron Frame. Worm Drive. Beveled Gear Winding. Ratchet device that prevents clicking furnished complete, with graduated regulator, winding key of desired size, turntable stop working under turntable, fibre-back escutcheon, washers, screws, felts; also 12-inch turntable, covered with all-wool felt. Built especially for high-grade machines. MAGIC PHONO MOTOR CO. 261-273 Lorimer S!reet, Brooklyn, N. Y.