The talking machine world (July-Dec 1922)

August 15, 1922 THE TALKING MACHINE WORLD 145 Last call for advertising fans for summer. This is good, inexpensive and practical publicity which repeats an attractive suggestion to your neighbors every time the weather heats up. Ask the Columbia Dealer Service Man. Columbia Graphophone Co NEW YORK TUERS' NEW POSITION SOME EXHIBITORS AT THE NATIONAL MERCHANDISE FAIR Members of the Talking Machine Trade Take Advantage of Opportunity to Present Their Products to the Consideration of Visiting Buyers Who Attended This Great Buying Mart H. L. Resigns From Columbia Co. to Enter New Field —Retirement From Industry Will Be Keenly Regretted by Many Friends in the Trade H. L. Tuers, manager of the Dealer Service department of the Columbia Graphophone Co. for the past five years and associated with the Columbia Co. for the past ten years, resigned from the Columbia organization August 1. Mr. Tuers has joined the staff of W. F. Powers Co., New York, one of the leading lithographers in the H. L. Tuers city and a company which has built up a quality clientele that is equaled by few lithographers in this country. During his ten years' association with the Columbia Graphophone Co. Mr. Tuers has won the esteem and friendship of Columbia dealers from coast to coast. He worked indefatigably in their interests and his thorough knowledge of their requirements enabled him to give the Columbia dealer representation unusual service and cooperation. Mr. Tuers enters upon his new work with the hearty good wishes of the Columbia dealer organization and the Columbia staff throughout the country. DEATH OF MISS MAXINE HART Popular Columbia Artist Dies Suddenly After Short Illness— Well Known in Theatrical World Miss Maxine Irene Hart, of the well-known musical comedy and vaudeville team of the Hart Sisters, died on Sunday at the French Hospital, after a brief illness. Miss Hart and her sister, Bernice, constituted one of the most popular teams in the theatrical world, and some months ago arrangements were completed whereby the Hart Sisters became exclusive Columbia artists. Their first recordings were announced recently and it was predicted that their Columbia records would meet with a ready sale. Miss Hart's last appearance in New York was in Al Jolson's show, "Bombo," where she was one of the stars. The National Merchandise Fair, of which much has been promised for several months past and which has the backing of some of the big business interests of city and country, opened at the Grand Central Palace and the Seventy-first Regiment Armory on Monday, August 7, with close to 1,000 manufacturers and wholesalers exhibiting their products for the benefit and convenience of visiting buyers. The fair was launched with the idea of enabling buyers from out of town to inspect a great number of lines under one roof and at a great saving of time and expense, and it is estimated that at least 50,000 buyers will have attended the fair before it closes, on August 26. That the buyers are interested was quite evident during the opening days, when representatives of retail concerns from all sections of the country registered at the fair. Members of the talking machine trade particularly were quick to take advantage of the opportunity to present their products to the visiting buyers and a number of them had spaces. They included the Brilliantone Steel Needle Co., 347 Fifth avenue, New York, which displayed a full line of needles of various sorts; Diamond Wood Products Co., 25 West Forty-third street, New York, miniature cabinet talking machines and furniture; General Phonograph Corp., 25 West Forty-fifth street, New York, which displayed Okeh records and phonograph parts and supplies; the Gold Seal Co., 105 West Fortieth street, New York, which displayed and demonstrated the Geer and Gold Seal record repeater;. Harper & Bros., Franklin square, New York, who included a number of Bubble Books in their exhibit of publications; La Valle Mfg. Co., New Haven, Conn., Bobolink record books; Mermod & Co., 874 Broadway, New York, who showed small phonographs and parts, together with music boxes; the Perfection Talking Machine Co., 228 Seventh avenue, New York, who displayed several models of combination talking machines and radio receivers, together with a radio receiving set, to be installed in the ordinary talking machine cabinet after the motor board has been removed; the Plaza Music Co., 18 West Twentieth street, New York, which had a display of Banner records, Pal portable talking machines, together with Jewel music rolls; Peerless Album Co., 638 Broadway, New York, which exhibited talking machine record albums, photograph albums and autograph albums; Cameo Record Co., 102 West Thirty-eighth street, New York, which demonstrated Cameo records, and the Averill Mfg. Co., New York, which displayed talking dolls equipped with small cylinder talking machine records. These exhibits were the center of much interest on the part of visiting buyers. Some Musical Merchandise Specials For the Phonograph Dealer BANJOS Banjo-Mandolins and Banjo-Ikes are selling briskly. Take our new "Clarophone" line, for instance — $10.00 and $15.00 at retail, and you nearly double your money! Musical Merchandise Buying Is Easy With These Two FREE Books! Our complete Illustrated Catalog Is being mailed this week. With it goes our new Confidential Trade Price List No. 5 for Fall 1922. These books are the key to successful buying. Practically every instrument and accessory you'll ever have a call for is offered here, and priced to help you make the sale. These books are free! WRITE FOR YOURS UKULELES Selling as never before! Everybody wants one. Our line includes a wide choice of popular styles, $2.00 to $15.00 at retail. You double your money on every sale ! The FRED. GRETSCH MFG. CO. Musical Instrument Makers Since 1883 60 BROADWAY BROOKLYN, N. Y.