The talking machine world (July-Dec 1922)

November 15, 1922 THE TALKING MACHINE WORLD 93 three hundred records built in a series of arches. Walter S. Gray Goes East Walter S. Gray, the well-known jobber of talking machine accessories and agent for the Strand phonograph, has gone to Chicago on a business trip. He will be back to headquarters here in a few days. White House Adds Cheney The White House, hitherto exclusive Victor dealer, has just added the Cheney phonograph to the lines in its talking machine department. Manager Morton expects a heavy holiday trade this year and plans have been made accordingly. Attractive Edison Display The Edison Shop on Geary street is featuring the beautiful Edison William and Mary models in its show windows. This display is one of exceptional dignity and simplicity. Sherman, Clay Changes Add to Efficiency The wholesale office of the Victor department of Sherman, Clay & Co. has been rearranged so as to permit a more logical handling of detailed work. Robert M. Bird, manager, says the talking machine dealers of San Francisco are showing wonderful co-operation in the conducting of the Memory Contest. Miss D. Cross, of the educational department, is handling the contest for the dealers, and she expects it to be the most successful yet held. All the dealers report great interest among the public school pupils who throng the demonstrating rooms at the periods when memory records are played. New Victor Agency The City of Paris is the latest to take on the Victor line in this city. The line was first displayed on November 1 and will be featured in •the holiday campaign. Mr. Storms, department manager, has made a splendid success of his department and has the record of making the City of Paris one of the chief centers for the retail distribution of Sonora and Columbia phonographs. News Gleanings The mid-month specials of Victor records have proved a fine business-getter to the Cali fornia dealers. This makes two opening days a month and thus a great many people arc attracted to the store who ordinarily would not have come more than once. It is realized that the dealer who plugs for the sale of records also sells the most machines and that the dealer who neglects to take advantage of every opportunity to stimulate the sale of records is likely to find himself playing a poor hand. The California Phonograph Co. had a large display at the recent Industrial Exposition in this city. Many orders for machines were received. The regular members of the sales force took turns in taking charge of the booth. The display of Sherman, Clay & Co. at the Industrial Exposition gave due prominence to Victrolas of the latest models. Frequent demonstrations of records were given. The Wiley B. Allen Co. opened a fine new store at Fresno last month. The old store had been outgrown and larger and more modern quarters were needed. In its decorations and arrangements the new place is ideal. Talking machine business in Oakland and other Bay cities has been exceptionally strong in the last few weeks, a fact which is attributed to the recent completion of thousands of new dwellings and to the activity of seasonal industries. INCREASED PROSPERITY IN UTAH Improved Industrial Conditions Insure Better Prospects in the Talking Machine Field OUR CONGRATULATIONS, MR. EVANS The new treasurer of the city of Darien, Conn., is now Edward G. Evans, of the sales staff of C. Bruno & Son, Inc., Victor wholesaler, New York City. As was announced in a previous issue of The World, Mr. Evans was nominated for this important office, running on the Republican ticket. Although the city is strongly Republican things did not run true to form. Democrats now occupy most of the city offices. It is, therefore, highly complimentary to Mr. Evans that he ran ahead of his party and was elected treasurer by a substantial majority. Salt Lake City, Utah, November 6. — The outlook for business in this ' territory is excellent. Unemployment is practically nil while the two new steel companies are making active preparations for business. It is believed that this State is about to embark on an era of great prosperity. Wm. P. Berry, of New Orleans, who, as announced some time ago, will be the new manager of the talking machine department of the Glen Bros. -Roberts Piano Co., succeeding George A. Bolduc, resigned, is already on the job. Miss Charlotte Hillstead of the record department has resigned to go to the Pacific Coast for the Winter. The Salt Lake Hardware Co. will close its retail department in the course of two or three weeks, according to announcement by the management. The company will hereafter devote all its attention to the wholesale business. The Main street store has been sold. This firm did a good talking machine business. The Daynes-Beebe Music Co. put on a $100,000 talking machine sale during the early part of the month that attracted much attention. Branch Manager G. C. Spratt, of the Brunswick-Balke-Collender Co., has just returned from a two weeks' trip through the State of Idaho, as has R. F. Perry, representative of the firm, though they did not travel together. Both report conditions in the Gem State as much improved. Dealers reported that business is much better this Fall than last. The following new agencies have been opened by the company in Utah and Idaho: Baring Bros., Buhl; Ferry Furniture Co., Glen Ferry; Dignanas Drug Store, Arco; Stephens-Harper Drug Co., Victor, all of Idaho; Manti Music Store and Heber Drug Co., both of Utah. Mr. Perry said the demand for the new console model York is very heavy. IMPORTANT ANNOUNCEMENT The Zenith Manufacturing Co., manufacturer of the Encore Record Replayer (note opposite page) is now manufacturing the famous CIROLA PORTABLE Retails $35.00 Light WeightCarries Six Records Durable Compact Rich Tone Meisselbach Double Spring Motor U. S. Patents 51,718 122,441 1,208,749 1,264,273 1,302,900 1,667,796 The Zenith's new factory is turning this product out in larger quantities than ever before. The Cirola Portable has improved equipment and cabinet of high-class with quality finish. Some territory available. Liberal discounts to both dealers and jobbers. The Cirola is durable, compact, with a fine full tone, and in addition has a double spring Meisselbach motor. Thousands of these machines are in use and with added improvements they are coming in for even greater popularity. A quick seller with a liberal discount for jobber and dealer. ZENITH MANUFACTURING CO., 290-292 Chestnut Street NEWARK, N. J.