The talking machine world (July-Dec 1923)

106 THE TALKING MACHINE WORLD July 15, 1923 FROM OUR CHICAGO HEADQUARTERS — (Continued from page 104) hundred complete instruments per day, so that the trade is assured of prompt delivery on orders, whether they be small or in carload lots. Although the Vitanola has always been well known by reason of its tone and finish the models shown during the recent exhibit exemplified a higher standard of craftsmanship in both respects. This is especially true of the new Tudor and Italian period models. The exhibit was in charge of M. C. SchifT, president, and S. S. SchifT, vice-president and general manager, who were assisted by a large corps of traveling representatives. New Sterling Co. Replaces Old Concern The Sterling Devices Mfg. Co. is the title of a new concern which was recently formed to take over the business of the old Sterling Devices Co., bankrupt. The new concern maintains its headquarters at 412 Orleans street, in this city. The head of the new company is Frederick Keller, who was connected with the old concern, and the production will be looked ABSOLUTELY FREE of Extraneous Sounds is the (mofdwi This has been accomplished by a new discovery which makes the playing point of TONOFONE more Resilient and More Flexible Than ever before: This means less wear on the Records and a sweet, clear brilliant tone. TONOFONE May now be had in two styles LOUD For Dancing and Band Records or MEDIUM For Voice and Instrumental Records Both offer the Best Needle Value ever offered the trade. Write for samples and particulars— free. THE TONOFONE COMPANY no So. Wabash Ave., CHICAGO, ILL. Inventors and Manufacturers First with the hits Flasl Broadwc^ EDISON DEALERS find their record business continually on the increase, because Edison "Flashes from Broadway'' are satisfying the public demand for prompt recording of musical hits. The Phonograph Co. 229 So. Wabash Avenue CHICAGO, ILL. after by Julius Keller, Sr. Several changes have already been made which have, naturally, improved the Sterling products and the new company will continue the manufacture and distribution of a complete line of Sterling tone arms, as well as reproducing attachments for hill and dale and lateral-cut records. J. G. Griswold Returns From Europe After ten weeks of visiting the British Isles and Europe J. G. Griswold, vice-president of the Widdicomb Furniture Co., has returned to headquarters at Grand Rapids, Mich. He was accompanied on the trip by Mrs. Griswold and two members of the Widdicomb Co., AndrewJohnson, superintendent, and William Balbach, designer. All the important cities and art galleries in Europe were visited. Jewel Phonoparts Active One of the busiest plants in this section so far during the Summer months is that of the Jewel Phonoparts Co. According to A. B. Cornell, treasurer and sales director of this concern, the talking machine industry has stabilized itself in a remarkable manner and the manufacturers of complete instruments, parts and accessories have before them only a clear field. The last few months have shown that there is a tremendous amount of business to be had and that all that remains for the producers to do is to give the trade what it wants; namely, highclass goods at reasonable prices, and there is nothing to prevent the man who does this from cleaning up an immense amount of business. "There is nothing remarkable about the increased activities of the Jewel Phonoparts Co.," continued Mr, Cornell, "as we have always maintained that high-grade goods would, sooner or later, get the preference of the business to be had and this can be proved conclusively if one cares to look back a few years and compare the vast number of manufacturers of those days with the small number of to-day. This indicates that the few of to-day are producing genuine merchandise and it is due to this alone that they were able to weather the period of depression." New Stores and Changes The Avalon Music Shop is the title of a new retail store which was recently opened with headquarters at 1549 East Seventy-ninth street. The proprietor of this new establishment is J. J. Pendergast, who will retail Okeh and Odeon records. Strand talking machines and a number of high-grade accessories. The location of this store is within a stone's throw of the immense municipal bathing beach on the South Shore, in which section many of Chicago's elite maintain their Summer residences. H. Schuckert has taken over the store formerly conducted by Joseph F. Neises at 5451 South Ashland avenue. This retail shop is one of the most flourishing in the West Englewood section, handling Okeh and Odeon records and Strand talking machines. The Phonograph Shop, of Oak Park, handling Brunswick talking machines and records and Okeh and Odeon records, has moved from its old location at 121 Marion street to new and larger headquarters at 124 Marion street. The new location now boasts of five beautifully equipped hearing rooms. A. Bastiani, proprietor of a talking machine store at 410 West Division street, announces the opening of a new retail store at 2707 West Thirty-eighth street. The Division street store handles a line of Okeh and Odeon records and TOP uE^T The Most Practical Hinge For High Grade Phonograph Cases Write for Prices and Samples piece f » lOOT TOP ffi&KT »,r>0 L.Ov.E(l lJFT MUMEJSiCAw oa^ESt. That i& 1-2-3,. LAKESIDE SUPPLY COMPANY 73 W. Van Buren Street CHICAGO. ILL.