The talking machine world (July-Dec 1923)

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July 15, 1925 THE TALKING MACHINE WORLD 107 FROM OUR CHICAGO HEADQUARTERS {Continued from page 106) Strand talking machines and the new store will represent the same lines. The Austin Music Shop, at 5748 West North avenue, one of the livest Okeh, Odeon and Strand accounts in this section, has taken on the entire line of Consolidated musical instruments. The Consolidated Co. was recently appointed exclusive jobber for Chicago territory for a number of the best musical instrument manufacturers in the country. Audak Now Strong With Trade Quite a number of Chicago concerns have i ecently equipped their retail warerooms with the celebrated Audak devices for tlie demonstrating of talking machine records. These little instruments are cleverly devised for the purpose of increasing the available hearing room space for record customers. They can be arranged on counters or small tables outside the regular hearing rooms for the purpose of listening to records, so that the proprietor of the talking machine store may utilize his regular hearing rooms exclusively for the demonstration of the talking machines he handles. Among the many places of business which have recently equipped their talking machine departments with Audak are The Fair and Rothschilds Co., two of Chicago's biggest Loop department stores. Old-time Concern Dissolving The Michigan Phonograph Co., of Grand Rapids, which at one time marketed a talking machine known as the Lauzon, is bringing its activities to a close. This company was one of the first in the Grand Rapids furniture district to market a high-grade talking machine. The heads of the concern since its inception were George M. Cook and H. W. Knoblauch. The company was in good financial condition at the time of its dissolution and the discontinuance was brought about by the ill health of the partners, especially Mr. Cook. Brunswick President on "Leviathan" A number of Chicago's most prominent business men have returned to this city after enjoying themselves for a few days on the trial trip of the "Leviathan." Among the Chicagoans who made the trip was B. E. Bensinger, president of the Brunswick-Balke-Collender Co., who received his invitation from Alfred D. Lasker, chairman of the Shipping Board, and an old business friend. In civil life Mr. Lasker is president of Lord & Thomas, Inc., the advertising agency which has its main headquarters at Chicago and which directs all advertising of the Brunswick Co. Planning 1923 Radio Show Extensive plans for the holding of the 1923 Radio Show at the Coliseum, Chicago, are being put into effect. The plans for this show arc under the direction of tj. J. (Sport) Herman and supervision of James F. Kerr, the same man who so successfully pulled off the Radio Show of 1922 at the Coliseum. Although last year's show went down in history as the first really successful radio exhibit ever held in this section of the country, indications are that the 1923 show will far surpass it. The date of the coming exhibit has not been definitely arranged, but it will take place some time in November. The plans this year call for arrangements in broadcasting and receiving which are scheduled to be very interesting and enlightening: to the public and from present indications the gate receipts of the coming show will prove it to be one of the greatest expositions ever held in the Coliseum. W. D. Montgomery Returns to Unico After several months engaged in special work pertaining to the sale of talking machines, W. D. Montgomery has returned to his desk as district manager of the Chicago division of the Unit Construction Co. During Mr. Montgomery's absence the Chicago office was looked after by George A. Lyons, assistant general sales man(Conliiiued on page 108) The KRASCO Assembled Unit Plays and repeats any make of record any number of times, then stops automatically with the needle suspended above record Will play ten lO-inch records with one winding. The greatest single talking machine improvement since the invention of the disc recora WILL GO IN ANY CABINET In the Krasco Assembled Unit you get a powerful, silent, four-spring Krasco motor containing 64 feet of spring, a perfect draw^n brass tone arm without die-cast parts of any kind, a reproducer of the finest quality possible to make and a dependable in-built automatic repeater and stop, all mounted upon a black enameled plate. MANUFACTURERS, JOBBERS and DEALERS using the KRASCO ASSEMBLED UNIT are more than doubling sales. Ask for full particulars — THE PRICE IS LOW. Nearly Two Million Krasco Motors in Use At the present moment we are more than doubling our output. During the past year our sales have tripled — WHY? Because the trade has become critical and discriminating. The PUBLIC demand silent motors. The DEALERS demand trouble-proof motors. The MANUFACTURERS demand sturdiness, quality, design and finish. And right now the makers — dealers — users demand sharp, close prices. Our steadily increasing business is due to the fact that the KRASCO motor (the same motor used in the Krasco Assembled Unit) meets all these demands. To do this it must be a better motor. Six sizes, from a double spring motor playing four 1 0-inch records to a fourspring playing ten. May we quote you prices and send descriptive literature?