The talking machine world (July-Dec 1923)

July 15, 1923 THE TALKING MACHINE WORLD 109 FROM OUR CHICAGO HEADQUARTERS— (Continued from page 108) shown the entire line of Pathe phonographs, Pathe records and Pathe radio parts and among the most prominently featured in these showrooms is the new Pathe console, which was recently announced to the mid-Western trade. The Pathe Co. is fortunate in the location of its newly acquired mid-Western production plant, which enables the trade in this section to get immediate shipments of the new lines of consoles the Pathe Co. announced a short time ago. According to Manager Hotchkiss the new Pathe needle-cut record has been well received b}' the local trade. New accounts taking on the new Pathe machines and records are constantly growing in number, there being approximately 1,000 of them since the first of the year. The new Pathe consoles are known as Nos. 31, 36 and 40, ranging in retail price from $110 to $183 and $15 additional for electric -motor equipment. Model No. 40 is of the Italian renaissance period, furnished in mahogany and oak and carrying the Universal tone arm. No. 36 is the Queen Anne type, furnished in brown mahogany and walnut, and No. 31 is furnished in brown mahogany and oak. The new Model No. IS is of the upright type and comes in mahogany finish and the Pathe portable may be had in mahogany, golden oak, fumed oak or fabrikoid leather. Miss Wiswell Graduates With Honors Miss Elizabeth Wiswell, daughter of Leslie C. Wiswell, of Lyon & Healy, prominent Victor jobbers, has graduated with honors from the Francis Sheimer School extension course of the University of Chicago. Take on the Cheney Line It was announced at headquarters of the Cheney Talking Machine Co. this week that Young & Chaffee Co., Grand Rapids, Mich., had taken on the complete Cheney line, and elaborate preparations have been made for the re tailing of this well-known line of instruments. Young & Chaffee conduct the largest department store in the western part of Michigan and maintain their headquarters in the heart of the business district. This concern has proceeded to set forth the merits of the Cheney line in a manner which is proving agreeably surprising even to the population of Grand Rapids, where the Cheney factories and the Cheney name are thoroughly familiar. Opens New Store The Benson Music Shop, at 2135 West Chicago avenue, one of the best-known retail music concerns of this section of the city, has opened a new store at 5915 Division street, where the entire line of Brunswick talking machines and records are being handled. Remodeling Headquarters The Reichardt Piano Co., at 1311 Milwaukee avenue, is making major preparations to take care of anticipated Fall business. This concern, one of the oldest retail establishments in Chicago, has been handling Victor and Columbia talking machines and records for many years,, as well as a niunber of high-grade pianos. During the time it has been in business the Reichardt Co. has built up an enviable clientele. Among the many plans which this company has for taking care of an increased Fall business is one which brings about a complete remodeling of the entire store. Fleretofore the talking machine department was located on the first floor, but the new remodeling plans call for its location on the second floor. This change admits of greater possibilities for increasing the talking machine department, as well as the installation of many more new demonstration and hearing rooms. Rusticating in New Jersey A. B. Cornell, of the Jewel Phonoparts Co., left Chicago on Saturday, June 30, for his farm at Somerville, N. J. Mr. Cornell contemplates staying the entire month of July in company with his family on the farm. While on his vacation Mr. Cornell will keep in close touch with activities at the Jewel plant and he expects to devote some time to planning and making preparations for business during the balance of the year. The Jewel Co. has a number of interesting features concerning its product which it expects to announce to the trade during the coming months and in all likelihood we may look forward to some new Jewel products to be added to the line which will prove of great interest to Jewel clientele. Miss Powell Motors to Kentucky Miss E. E. Powell, secretary of the Tonofone Co., left Chicago July 5 for a ten days' motor tour of the South. She is accompanied on the trip by her sister and infant niece. The party left Chicago and motored directly to Paducah, Ky., where Miss Powell's parents reside. A stop for several days will be made there and then the party will leave for Memphis, Tenn., to visit other relatives before the return trip is made. Receiving Many Inquiries The Lakeside Supply Co. is receiving a large (Continued on page 110) WHY? Why does 90% of Vitanola business consist of repeat orders? Why do most Vitanola dealers stick to the line, and those who make a change later reinstate the Vitanola? Why are Vitanola dealers prosperous, even in times of depression, their financial ratings improving year after year? There must be a reason. Any Vitanola dealer can tell you what it is. But, better still, find out for yourself. Order a sample of Vitanola No. 43 today. See what a hit it will make, and how you, too, will find it necessary to reorder time and time again. VITANOLA TALKING MACHINE COMPANY Wheeler St. and M. C. Railroad SAGINAW, W. S., MICH.