The talking machine world (July-Dec 1923)

110 THE TALKING MACHINE WORLD July 15, 1923 FROM OUR CHICAGO HEADQUARTERS— (Conrinued from page 109) amount of inquiries for the Semi-invisible hinge which it manufactures. Not only are these inquiries from local concerns, but the'y also have been received from all parts of the world. This hinge is so constructed that it is placed on the top and bottom edges of the doors of the talking machine. Material used in this construction is highly tempered ribbon steel and at the same time the tempering will permit its bending rather than breaking when under a strain. . The Lakeside Supply Co. also reports that dealers throughout the country are showing an exceptional interest in radio during the Summer months and many of these dealers are anticipating their Fall wants by placing orders. It is the' common belief in this section of the country that the coming Fall months will bring about a big increase in tlie radio business. Eckhardt With Ad Agency Walter Eckhardt, who for the past year was in charge of the retail dealer sales department of the Wallace Institute, manufacturer of the well-known Wallace reducing records, has severed his connection with that institution and is now associated with the firm of Maxwell & McLaughlin, an advertising agency, with headquarters in the People's Trust Building, this city. Prior to his coming into the talking machine field, over five years ago, Mr. Eckhardt was associated with several nationally known advertising concerns which specialize on music copy. During his association with the Wallace Institute Mr. Eckhardt built up a considerable retail clientele throughout the music field and he was helped materially in doing this by virtue of a large dealer acquaintance gained in his many years' service as sales manager for the Phonograph Co., Edison distributor, with headquarters in Chicago. In view of his long association with the talking machine trade, Mr. Eckhardt will continue to specialize in this field. The Cheney Resonator The June edition of the Cheney Resonator has just come from the printers and, as usual, the entire four pages are full of interesting articles and items concerning Cheney, as well as a number of prints showing the style of newspaper advertisements that the Cheney advertising department has prepared for Cheney dealers. One of the important articles printed on the first page gives some interesting facts about the fine new Cheney posters which were recently printed. These posters, by the way, show a sort of phantom or X-Ray view of the Cheney instrument and the text matter calls attention to the patented Cheney acoustic system which is a progressive series of resonators that scientifically controls sound. Another item of important interest printed in the Cheney Resonator is the second article of a series of articles on the scientific basis of Cheney construction. This series of articles is so written as to be extremely interesting and takes the reader through the various steps and stages of sound wave recording and reproduction and then goes on to tell how the Cheney acoustic system regenerates these sound waves. CUTTING & WASHINGTON SALES PLANS Prominent Minneapolis Radio Manufacturers Will Introduce Special Product for Talking Machine Trade — Herbert A. Brennan in Charge of Sales for the Company Minneapolis, Minn., July 6. — Considerable interest has been aroused here by a recent announcement coming from headquarters of the Cutting & Washington Radio Corp. that this concern will introduce a new model radio receiving' set in a few days. It is understood that this new instrument, which carries the most modern radio developments, is built especially to cater to the requirements of the talking machine field. For the past fifteen years both Dr. Fulton Cutting and Bowden Washington, heads of the company, have been regarded as leaders in the radio field and they have originated many important units used in radio receiving. Much of the equipment brought out by them is considered standard and this is said to be especially true in so far as present-day naval radio equipment is concerned. Sales of Cutting & Washington instruments are being handled by Herbert A. Brennan, whom the talking machine trade has known for many years. Mr. Brennan was formerly associated with the Victor Talking Machine Co. and the Rudolph Wurlitzer Co. and more recently has made a detailed study of the sales possibilities for radio product in the talking machine field. Extensive plans for the music dealer have been made for the Cutting & Washington Radio Corp., under the direction of the Reincke-Ellis Co., a prominent advertising and dealer service organization, wliich maintains headquarters in Chicago. These plans call for publicity ot every form that will enable the retailer to hold the attention of the purchasing public. ReinckeEllis have for many years made a specialty of this particular branch of advertising and in the talking machine field have concentrated their activities upon the Victor retail trade, working with the Victor distributors. RECEIVES SEDAN ON BIRTHDAY A. Abelowitz, Metropolitan Dealer, Celebrates Fifty-fifth Birthday The entire family of A. Abelowitz, wellknown Victor and Brunswick dealer, who has been engaged in the talking machine business in New York City for more than twenty years, participated in the anniversary of his fifty-fifth birthday on July 5. A surprise gift of a Paige sedan was presented to Mr. Abelowitz by his four children, Chester, Harry, Sam and Hannah. The former is the metropolitan sales representative of the Brunswick Co. and the latter three are connected with their father's business, the ,\bclowitz Phonograph Co. ■ Neil Abelowitz, anotiier member of the family, recently purchased the Ansonia Music Shop on Broadway. SAIL FOR EUROPEAN TOUR A visit to England and a tour of the Continent have been planned by Mrs. Ralph L. Freeman, wife of Ralph L. Freeman, director of distribution of the Victor Co., and their three children and Mrs. Edward K. MacEwan, a sister of Mrs. Freeman and wife of the secretary of the Victor Co., who sailed recently on the LTnited States liner "Pittsburgh." Among the recent visitors to the Victor Talking Machine Co. in Camden, N. J., was Jerome Harris, manager of the jobbing interests of C. Bruno & Son, Inc., New York City. This improved Geer Repeater is adjustable — it plays all records completely through — and it is daily becoming more popular wherever continuous music for dancing, dining, entertaining or other purposes is required. Thousands of dealers are making splendid profits. Why not you? Walbert Manufacturing Company 925-41 Wrightwood Avenue Chicago, III.